{"id":4182,"date":"2021-12-10T12:03:57","date_gmt":"2021-12-10T04:03:57","guid":{"rendered":"https:\/\/www.kivicube.com\/blog\/?p=4182"},"modified":"2023-08-15T18:09:45","modified_gmt":"2023-08-15T10:09:45","slug":"%e5%9c%a3%e8%af%9ear%e8%90%a5%e9%94%805%e5%a4%a7%e7%b2%be%e5%93%81%e6%a1%88%e4%be%8b%e5%85%a8%e9%9d%a2%e5%a4%8d%e7%9b%98","status":"publish","type":"post","link":"https:\/\/www.kivicube.com\/blog\/news\/4182\/","title":{"rendered":"\u5723\u8bdeAR\u8425\u95005\u5927\u7cbe\u54c1\u6848\u4f8b\u5168\u9762\u590d\u76d8"},"content":{"rendered":"\n<p>\u200b\u53d7\u75ab\u60c5\u8425\u9500\uff0c\u5723\u8bde\u8282\u7ebf\u4e0b\u6d3b\u52a8\u88ab\u6ede\u540e\uff0c\u5404\u54c1\u724c\u76f8\u7ee7\u63a8\u51fa\u7ebf\u4e0aAR\u5723\u8bde\u6d3b\u52a8\uff0c\u4e58\u4e0a\u4e86\u9ed1\u79d1\u6280AR\u7684\u5feb\u8f66\uff0c\u8ba9\u4eba\u4eec\u80fd\u591f\u4fdd\u6301\u793e\u4ea4\u8ddd\u79bb\u7684\u540c\u65f6\uff0c\u8eab\u4e34\u5176\u5883\u611f\u53d7\u8282\u65e5\u6c1b\u56f4\u3002\u800cAR\u521b\u610f\u4e92\u52a8\u5728\u5f15\u7206\u7ebf\u4e0b\u6d3b\u52a8\u7684\u540c\u65f6\uff0c\u4e3a\u54c1\u724c\u5e26\u6765\u4e86\u81ea\u4f20\u64ad\u548c\u5f71\u54cd\u529b\u7684\u5feb\u901f\u63d0\u5347<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/10.gif\" alt=\"\" class=\"wp-image-4183\" width=\"577\" height=\"324\" \/><\/figure><\/div>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u6765\u770b\u770b\u5404\u54c1\u724c\u5982\u4f55\u4f7f\u7528AR\u6280\u672f\u5728\u5723\u8bde\u8282\u70b9\u6253\u9020\u8574\u542b\u5723\u8bde\u6c1b\u56f4\u7684\u4e92\u52a8\u8425\u9500\uff0c\u52a9\u529bROI\u589e\u957f<\/p>\n\n\n\n<p><strong>AR\u5723\u8bde\u6848\u4f8b<\/strong><strong>01<\/strong><\/p>\n\n\n\n<p><strong>Westfield&nbsp;\u4ea4\u4e92\u5f0fAR\u5bfb\u5b9d\u6e38\u620f<\/strong><\/p>\n\n\n\n<p>\u5728\u5723\u8bde\u8282\u5230\u6765\u4e4b\u9645\uff0c\u7f8e\u56fd\u4e00\u8d2d\u7269\u5546\u573a\u201cWestfield\u201d\u4e3e\u529e\u4e86\u4e00\u573a\u4ea4\u4e92\u5f0fAR\u5bfb\u5b9d\u6e38\u620f\uff0c\u6d88\u8d39\u8005\u53ea\u9700\u8981\u5728\u5546\u57ce\u5185\u4f7f\u7528\u624b\u673a\u626b\u63cf\u4e8c\u7ef4\u7801\u5c31\u53ef\u53c2\u4e0e\u4e92\u52a8<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/2-1.gif\" alt=\"\" class=\"wp-image-4184\" width=\"577\" height=\"326\" \/><\/figure><\/div>\n\n\n\n<p>\u7528\u6237\u9700\u8981\u8ddf\u968f\u624b\u673a\u4e2d\u7684\u6307\u793a\uff0c\u5bfb\u627e\u51fa\u9690\u85cf\u5728\u6574\u4e2a\u5546\u57ce\u5185\u768410\u4e2a\u5723\u8bde\u4e3b\u9898\u865a\u62df\u4eba\u7269\uff0c\u5305\u62ec\u5723\u8bde\u8001\u4eba\u3001\u96ea\u4eba\u3001\u9a6f\u9e7f\u7b49\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u8fd8\u53ef\u4ee5\u4e0eAR\u865a\u62df\u89d2\u8272\u5408\u7167\u3001\u62cd\u89c6\u9891\u3001\u521b\u5efa\u865a\u62df\u8d3a\u5361\uff0c\u5206\u4eab\u5728\u793e\u4ea4\u5e73\u53f0\u3002\u5927\u91cf\u7528\u6237\u6155\u540d\u800c\u6765\uff0c\u6d3b\u52a8\u4e0d\u4ec5\u5927\u5927\u63d0\u9ad8\u4e86\u7528\u6237\u53c2\u4e0e\u91cf\uff0c\u66f4\u5728\u4e0a\u7ebf\u524d\u540e\u4e3a\u5546\u573a\u5e26\u6765\u4e86\u6536\u76ca3\u500d\u589e\u957f<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/20-1024x576.jpg\" alt=\"\" class=\"wp-image-4185\" width=\"577\" height=\"323\" \/><\/figure><\/div>\n\n\n\n<p><strong>AR\u5723\u8bde\u6848\u4f8b<\/strong><strong>02<\/strong><\/p>\n\n\n\n<p><strong>\u8fea\u5965AR\u5723\u8bde\u68a6\u5e7b\u4e4b\u5883<\/strong><\/p>\n\n\n\n<p>\u4eca\u5e74\u5723\u8bde\uff0c\u8fea\u5965\u63a8\u51faAR\u5723\u8bde\u68a6\u5e7b\u5947\u5883\uff0c\u5728\u65f6\u95f4\u4e0a\u65e2\u9009\u4e2d\u4e86\u4e00\u4e2a\u6e29\u6696\u7684\u8282\u65e5\uff0c\u5728\u60c5\u6000\u4e0a\u53c8\u51fb\u4e2d\u4e86\u6d88\u8d39\u8005\u7684\u5185\u5fc3\uff0c\u5e26\u9886\u7528\u6237\u4e8e\u661f\u5149\u71a0\u71a0\u7684\u6d6a\u6f2b\u6c1b\u56f4\u4e2d\u6b4c\u9882\u8bd7\u610f\u751f\u6d3b\uff0c\u6cbf\u7528AR\u6280\u672f\u70b9\u4eae\u68a6\u5e7b\u661f\u5149<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/dior-chrismas.mp4\"><\/video><\/figure>\n\n\n\n<p>\u5728\u8fea\u5965\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u4e2d\u5373\u53ef\u5f00\u542f\u8fea\u5965AR\u68a6\u5e7b\u4e4b\u5883\uff0c\u573a\u666f\u5206\u4e3a\u201cAR\u6f2b\u5929\u6e38\u8fea\u5965\u5723\u8bde\u5947\u5883\u201d\u548c\u201cAR\u5b9a\u683c\u4f60\u7684\u5e78\u8fd0\u661f\u5149\u201d,\u5168\u65b9\u4f4d\u4f20\u9012\u8fea\u5965\u5723\u8bde\u7f8e\u597d\u5fc3\u610f\u3002AR\u4e92\u52a8\u8425\u9500\u4e0d\u4ec5\u521b\u610f\u72ec\u7279\u3001\u73a9\u6cd5\u65b0\u9896\uff0c\u66f4\u6210\u4e3a\u4e86\u54c1\u724c\u7ebf\u4e0a\u5929\u7136\u7684\u6d41\u91cf\u5165\u53e3\uff0c\u8f7b\u677e\u5b9e\u73b0\u4e86\u79c1\u57df\u6d41\u91cf\u7684\u6c89\u6dc0\u4e0e\u793e\u4ea4\u88c2\u53d8<\/p>\n\n\n\n<p><strong>AR\u5723\u8bde\u6848\u4f8b<\/strong><strong>03<\/strong><\/p>\n\n\n\n<p><strong>\u661f\u5df4\u514b\u5723\u8bdeAR\u6ee4\u955c<\/strong><\/p>\n\n\n\n<p>\u661f\u5df4\u514b\u8054\u5408Instagram\u63a8\u51fa\u56db\u6b3e\u9650\u91cf\u676f\u63a8\u51fa\u5bf9\u5e94\u7684AR\u6ee4\u955c\uff0c\u6cbf\u7528\u4e86\u56fe\u50cf\u5b9a\u4f4d\u4e0e\u8ffd\u8e2a\u529f\u80fd\uff0c\u7528\u6237\u53ea\u9700\u5728\u661f\u5df4\u514bInstagram\u4e3b\u9875\u5c06\u624b\u673a\u5bf9\u8bc6\u522b\u51fa\u56db\u6b3e\u9650\u91cf\u7248\u5496\u5561\u676f\uff0c\u5728AR\u573a\u666f\u4e2d\u5373\u4f1a\u51fa\u73b0\u5723\u8bde\u6811\u3001\u51ac\u65e5\u96ea\u666f\u4e0e\u4e92\u52a8\u5185\u5bb9<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/satubark-1.gif\" alt=\"\" class=\"wp-image-4193\" width=\"279\" height=\"503\" \/><\/figure><\/div>\n\n\n\n<p>AR\u6280\u672f\u5e26\u6765\u7684\u771f\u5b9e\u4e92\u52a8\u6548\u679c\u4e0d\u4ec5\u8ba9\u7c89\u4e1d\u4eec\u5927\u9971\u773c\u798f\uff0c\u66f4\u662f\u5438\u5f15\u7528\u6237\u81ea\u53d1\u5c06\u89c6\u9891\u548c\u7167\u7247\u53d1\u5e03\u4e8e\u793e\u4ea4\u5e73\u53f0\uff0c\u5f62\u6210\u5927\u89c4\u6a21\u4e8c\u6b21\u4f20\u64ad\u3002\u6b64\u6b21AR\u4e92\u52a8\u8425\u9500\u52a0\u5f3a\u4e86\u7528\u6237\u5bf9\u54c1\u724c\u7684\u60c5\u611f\u8ba4\u540c\uff0c\u6210\u529f\u5f15\u9886\u4e86\u5723\u8bde\u8425\u9500\u65b0\u65b9\u5f0f\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/3.gif\" alt=\"\" class=\"wp-image-4186\" width=\"279\" height=\"491\" \/><\/figure><\/div>\n\n\n\n<p><strong>AR\u5723\u8bde\u6848\u4f8b<\/strong><strong>04<\/strong><\/p>\n\n\n\n<p><strong>Gucci office room<\/strong><\/p>\n\n\n\n<p>Gucci\u5728\u5723\u8bde\u8282\u70b9\u63a8\u51fa\u7684VR\u573a\u666f\u8d2d\uff0c\u5728\u865a\u62df\u529e\u516c\u5ba4\u5185\u6253\u9020\u7ebf\u4e0a\u53e4\u9a70\u8282\u65e5\u529e\u516c\u6d3e\u5bf9\u3002\u590d\u53e4\u8c03\u6027\u4e0e\u73b0\u4eca\u7684Gucci\u98ce\u683c\u4e0d\u8c0b\u800c\u5408\uff0c\u5728\u4e09\u4e2a\u4e0d\u540c\u7684\u529e\u516c\u573a\u666f\u4e2d\u4e5f\u65e0\u7f1d\u690d\u5165\u4e86Gucci\u5723\u8bde\u9650\u5b9a\u7cfb\u5217\u5546\u54c1\uff0c\u7528\u6237\u53ef\u70b9\u51fb\u5546\u54c1\u67e5\u770b\u8be6\u60c5\u6216\u4e00\u952e\u4e0b\u5355\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/10-2.png\" alt=\"\" class=\"wp-image-4187\" width=\"279\" height=\"483\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/10-2.png 396w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/10-2-173x300.png 173w\" sizes=\"(max-width: 279px) 100vw, 279px\" \/><\/figure><\/div>\n\n\n\n<p>Gucci\u7ebf\u4e0a\u6570\u5b57\u7cbe\u54c1\u5e97\u652f\u6301\u6df7\u5408\u73b0\u5b9e\u4e0e3D\u4e24\u79cd\u8868\u73b0\u5f62\u5f0f\uff0c\u6ee1\u8db3\u4e86\u54c1\u724c\u4e0d\u540c\u9700\u8981\u3002\u6d88\u8d39\u8005\u53ef\u5728\u6570\u5b57\u7cbe\u54c1\u5e97\u81ea\u7531\u63a2\u7d22\uff0c\u611f\u53d7\u54c1\u724c\u8c03\u6027\u4e0e\u6c1b\uff0c\u70b9\u51fb\u611f\u5174\u8da3\u7684\u5546\u54c1\u5373\u4f1a\u51fa\u73b03D\u5546\u8be6\u9875\uff0c\u5168\u9762\u67e5\u770b\u5546\u54c1\u7ec6\u8282\uff0c\u521d\u6b65\u79cd\u8349\u5546\u54c1\u3002\u5728\u5c0f\u7a0b\u5e8f\u5185\u8fd8\u652f\u6301AR\u865a\u62df\u8bd5\u7a7f\uff0c\u5b9e\u73b0\u6df1\u5ea6\u79cd\u8349\uff0c\u5728\u7ebf\u4e00\u952e\u4e0b\u5355\uff0c\u7f29\u77ed\u8d2d\u4e70\u94fe\u8def\uff0c\u6781\u901f\u62d4\u8349\u6570\u5b57\u7cbe\u54c1\u5e97\u6a21\u62df\u4e86\u7ebf\u4e0b\u8d2d\u7269\u4f53\u9a8c\uff0c\u5b9e\u73b0\u4ece\u4e2d\u79cd\u8349\u5230\u62d4\u8349\u7684\u5b8c\u6574\u9500\u552e\u95ed\u73af<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/9-1.png\" alt=\"\" class=\"wp-image-4188\" width=\"258\" height=\"439\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/9-1.png 396w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/9-1-176x300.png 176w\" sizes=\"(max-width: 258px) 100vw, 258px\" \/><\/figure><\/div>\n\n\n\n<p><strong>AR\u5723\u8bde\u6848\u4f8b<\/strong><strong>05<\/strong><\/p>\n\n\n\n<p><strong>\u5b9c\u5bb6AR\u8d2d\u7269<\/strong><\/p>\n\n\n\n<p>\u5b9c\u5bb6\u63a8\u51fa\u7684AR\u8d2d\u7269\u529f\u80fd\uff0c\u53ef\u4ee5\u901a\u8fc7AR\u5c06\u5723\u8bde\u6811\u201c\u653e\u201d\u5230\u7528\u6237\u5bb6\u4e2d\uff0c\u5723\u8bde\u6811\u662f\u539f\u5c3a\u5bf8\u5927\u5c0f\uff0c\u53ef\u4ee5\u7ed5\u7740\u5723\u8bde\u6811\u8d70\u4e00\u5708\u67e5\u770b\u6240\u6709\u7ec6\u8282\u3002\u5e76\u6709\u5404\u79cd\u5404\u6837\u7684\u5c3a\u5bf8\u4f9b\u9009\u62e9\uff0c\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u628a\u5b83\u4eec\u4e00\u4e00\u201c\u6446\u653e\u201d\u5728\u5bb6\u91cc\u6765\u6311\u9009\u5408\u9002\u7684\u5927\u5c0f\u3002\u4e0d\u4ec5\u4ec5\u662f\u5723\u8bde\u6811\uff0c\u5176\u4ed6\u7684\u5bb6\u5177\u6216\u8005\u6446\u4ef6\u4e5f\u90fd\u652f\u6301\u8fd9\u6837\u201c\u8bd5\u7528\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img 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src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/643x0w.jpg\" alt=\"\" class=\"wp-image-4191\" width=\"577\" height=\"325\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/643x0w.jpg 643w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2021\/12\/643x0w-300x169.jpg 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/figure><\/div>\n\n\n\n<p>\u865a\u62df+\u73b0\u5b9e\u4ea4\u9519\u7684\u8d85\u89c6\u89c9\u611f\u4e0e\u5373\u65f6\u4e92\u52a8\uff0c\u8ba9\u4eba\u6c89\u6d78\u5728\u865a\u62df\u4e16\u754c\u4e2d\uff0c\u51ed\u501f\u5176\u72ec\u7279\u7684\u5f3a\u4e92\u52a8\u6027\uff0c\u5728\u4e30\u5bcc\u63d0\u5347\u6d88\u8d39\u8005\u7ebf\u4e0a\u4e92\u52a8\u4f53\u9a8c\u7684\u540c\u65f6\uff0c\u4e3a\u54c1\u724c\u521b\u9020\u4e86\u4e0e\u5e74\u8f7b\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u591a\u91cd\u4e92\u52a8\uff0c\u4e3a\u54c1\u724c\u8425\u9500\u5e26\u6765\u4e86\u66f4\u76f4\u89c2\u7684\u6548\u679c<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure 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