{"id":4476,"date":"2022-01-11T16:08:06","date_gmt":"2022-01-11T08:08:06","guid":{"rendered":"https:\/\/www.kivicube.com\/blog\/?p=4476"},"modified":"2023-08-15T18:05:43","modified_gmt":"2023-08-15T10:05:43","slug":"ar%e8%90%a5%e9%94%80-%e9%87%8d%e5%a1%91%e6%89%8b%e8%a1%a8%e5%93%81%e7%89%8c%e4%b8%9a%e5%8a%a1%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"https:\/\/www.kivicube.com\/blog\/news\/4476\/","title":{"rendered":"AR\u8425\u9500\u2014\u2014\u91cd\u5851\u624b\u8868\u54c1\u724c\u4e1a\u52a1\u589e\u957f"},"content":{"rendered":"\n<p>\u8fd1\u5e74\u6765\uff0c\u5bf9\u4e8e\u624b\u8868\u54c1\u724c\u6765\u8bf4\uff0c\u4e00\u4e9b\u5982<strong>AR \u624b\u8868\u8bd5\u6234<\/strong>\u3001\u4f53\u80b2\u5408\u4f5c\u7b49\u6570\u5b57\u8425\u9500\u6d3b\u52a8\uff0c\u63a8\u52a8\u4e86\u66f4\u591a\u7684\u5546\u54c1\u9500\u552e\u91cf\u548c\u6d88\u8d39\u8005\u53c2\u4e0e<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2021\/12\/Virtual-Try-on-Watch.jpg\" alt=\"\" width=\"586\" height=\"391\" title=\"\u865a\u62df\u8bd5\u6234\u624b\u8868\" \/><\/figure><\/div>\n\n\n\n<p>Marketwatch \u62a5\u544a\u4e2d\u8868\u793a\uff0c\u5168\u7403\u5962\u4f88\u624b\u8868\u5e02\u573a\u89c4\u6a21\u52302026 \u5e74\u5c06\u589e\u957f\u5230 36.7 \u4ebf\u7f8e\u5143\uff0c\u8fd9\u4e5f\u610f\u5473\u7740\u624b\u8868\u7fa4\u4f53\u8d8a\u6765\u8d8a\u6210\u719f\u5e76\u5728\u6210\u500d\u7684\u6269\u5927\u3002\u8fd1\u5e74\u6765\uff0c\u968f\u7740\u5343\u79a7\u4e00\u4ee3\u548c Z \u4e16\u4ee3\u7fa4\u4f53\u5bf9\u624b\u8868\u8d8a\u6765\u8d8a\u611f\u5174\u8da3\uff0c\u8bb8\u591a\u54c1\u724c\u6b63\u901a\u8fc7\u591a\u5143\u5316\u7684\u6570\u5b57\u8425\u9500\u7b56\u7565\u4e0e\u4ed6\u4eec\u5efa\u7acb\u8054\u7cfb\u3002<strong>AR \u8bd5\u6234<\/strong>\u3001\u4f53\u80b2\u5408\u4f5c\u3001\u7535\u5f71\u8282\u5408\u4f5c\u3001\u667a\u80fd\u624b\u8868\u63a8\u51fa\u7b49\u521b\u610f\u6d3b\u52a8\u53ef\u4ee5\u663e\u7740\u63a8\u52a8\u66f4\u591a\u7528\u6237\u53c2\u4e0e\u548c\u9500\u552e\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u6839\u636e Morning Consult \u7684\u6c11\u610f\u8c03\u67e5\u7ed3\u679c\uff0c53% \u7684 Z \u4e16\u4ee3\u8ba4\u4e3a\u81ea\u5df1\u662f\u4f53\u80b2\u8ff7\uff0c\u800c 50% \u7684\u5343\u79a7\u4e00\u4ee3\u8868\u793a\u4ed6\u4eec\u6bcf\u5468\u81f3\u5c11\u89c2\u770b\u4e00\u6b21\u4f53\u80b2\u76f4\u64ad\u3002\u56e0\u6b64\uff0c\u8bb8\u591a\u9ad8\u7aef\u624b\u8868\u54c1\u724c\u53c2\u4e0e\u4e86\u4e0e\u4f53\u80b2\u8d5b\u4e8b\u7684\u5408\u4f5c\uff0c\u4ee5\u5438\u5f15\u66f4\u591a\u5e74\u8f7b\u7c89\u4e1d\uff0c\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u5168\u7403\u7545\u9500\u7684\u77e5\u540d\u54c1\u724c\uff0c\u5929\u68ad\u81ea 2015 \u5e74\u8d77\u62c5\u4efb NBA \u5b98\u65b9\u5408\u4f5c\u4f19\u4f34\u8d77\uff0c\u4e0e FIBA\u200b\u200b\uff08\u56fd\u9645\u7bee\u7403\u8054\u5408\u4f1a\uff09\u7684\u5408\u4f5c\u51f8\u663e\u4e86\u5176\u5145\u6ee1\u6d3b\u529b\u7684\u672c\u8d28\u4ee5\u53ca\u7cbe\u51c6\u548c\u6027\u80fd\u7684\u4ef7\u503c\u3002\u5929\u68ad\u8fd8\u4e0e ASO \u5408\u4f5c\u5728\u4e16\u754c\u5404\u5730\u4e3e\u529e\u81ea\u884c\u8f66\u8d5b\u4e8b\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u53ef\u4ee5\u5438\u5f15\u5927\u91cf\u81f4\u529b\u4e8e\u8010\u529b\u548c\u8868\u73b0\u7684\u81ea\u884c\u8f66\u624b\uff0c\u5728\u8fd9\u9879\u5206\u79d2\u5fc5\u4e89\u7684\u8fd0\u52a8\u4e2d\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2021\/12\/screenshot-www.tissotwatches.com-2021.12.24-15_19_49.png\" alt=\"\u5929\u68ad\u5b98\u65b9\u8ba1\u65f6\" class=\"wp-image-1435\" width=\"586\" height=\"366\" title=\"\u5929\u68ad\u5b98\u65b9\u8ba1\u65f6\" \/><\/figure><\/div>\n\n\n\n<p>\u57281000 Miglia race\u8d5b\u4e8b\u4e0a\u63a8\u51fa Mille Miglia 2021 Race Edition \u8ba1\u65f6\u7801\u8868\u7684\u8427\u90a6\uff0c\u4ee5\u53ca\u5728 2020 \u5e74\u4e1c\u4eac\u5965\u8fd0\u4f1a\u4e0a\u63a8\u51fa\u6d77\u9a6c\u8f66\u624b 300M \u7684\u6b27\u7c73\u8304\uff0c\u90fd\u901a\u8fc7<strong>\u6570\u5b57\u8425\u9500\u7b56\u7565<\/strong>\u7684\u65b9\u5f0f\u4e0e\u5e74\u8f7b\u6d88\u8d39\u8005\u5efa\u7acb\u4e86\u66f4\u7d27\u5bc6\u7684\u6c9f\u901a\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2021\/12\/CHOPARD-1000-Miglia-Race.jpg\" alt=\"CHOPARD 1000 Miglia Race\" class=\"wp-image-1440\" width=\"586\" height=\"327\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AR Watch Try-on \u91cd\u5851\u54c1\u724c\u4e1a\u52a1\u589e\u957f<\/strong><\/h2>\n\n\n\n<p>\u6d88\u8d39\u8005\u5728\u9009\u62e9\u624b\u8868\u65f6\u4f1a\u8003\u8651\u624b\u8868\u7684\u8868\u76d8\u7684\u5f62\u72b6\u5230\u8868\u5e26\u7684\u989c\u8272\u548c\u8d28\u5730\uff0c\u8fd9\u4e9b\u90fd\u53ef\u80fd\u4f1a\u5f71\u54cd\u4ed6\u4eec\u7684\u8d2d\u4e70\u51b3\u7b56\u3002COVID-19 \u5927\u6d41\u884c\u6b63\u5728\u4fc3\u4f7f\u516c\u53f8\u901a\u8fc7\u589e\u5f3a\u73b0\u5b9e\u5f7b\u5e95\u6539\u53d8\u5ba2\u6237\u4f53\u9a8c\u3002\u4ed6\u4eec\u53ef\u4ee5\u5728\u77ed\u65f6\u95f4\u5185\u968f\u65f6\u968f\u5730\u67e5\u770b 3D \u624b\u8868\u5e76\u8fdb\u884c\u865a\u62df\u8bd5\u6234\u3002\u6beb\u65e0\u7591\u95ee\uff0c<strong>\u865a\u62df\u624b\u8868<\/strong>&nbsp;<strong>\u8bd5\u6234<\/strong>\u4f53\u9a8c\u4e3a\u54c1\u724c\u5e26\u6765\u4e86\u53ef\u89c2\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2021\/12\/Kivisense-AR-Watch-Try-on.gif\" alt=\"AR\u624b\u8868\u8bd5\u6234\" class=\"wp-image-1449\" \/><\/figure><\/div>\n\n\n\n<p>Gucci\u3001IWC\u3001\u52b3\u529b\u58eb\u7b49\u5962\u4f88\u54c1\u724c\u8d70\u5728\u4e86AR\u624b\u8868\u8bd5\u6234\u7684\u524d\u6cbf\uff0c\u54c1\u724c\u5229\u7528AR\u6280\u672f\u63d0\u5347\u4e86\u7528\u6237\u8d2d\u7269\u4f53\u9a8c\uff0c\u4e0e\u6d88\u8d39\u8005\u5efa\u66f4\u7d27\u5bc6\u7684\u8054\u7cfb\uff0c\u66f4\u63d0\u9ad8\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002\u54c1\u724c\u901a\u8fc7 AR \u8bd5\u6234\u5411\u7c89\u4e1d\u5728\u7ebf7\u5c55\u793a\u4ed6\u4eec\u6700\u65b0\u6b3e\u7684\u624b\u8868\uff0c\u7528\u6237\u53ea\u9700\u5728\u624b\u673a\u6216\u5e73\u677f\u8bbe\u5907\u4e0a\u8fdb\u5165\u9875\u9762\uff0c\u5c06\u6444\u50cf\u5934\u5bf9\u51c6\u624b\u90e8\u5373\u53ef\u67e5\u770b\u624b\u8868\u7684\u4f69\u6234\u6548\u679c\uff0c\u5e76\u5728\u8bd5\u6234\u9875\u9762\u4e2d\u4e00\u952e\u8d2d\u4e70\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2021\/12\/Gucci-Watch-AR-Try-on.jpg\" alt=\"Gucci \u624b\u8868 AR \u8bd5\u6234\" class=\"wp-image-1439\" width=\"586\" height=\"365\" \/><\/figure><\/div>\n\n\n\n<p>\u968f\u7740\u5168\u74033C\u4ea7\u54c1\u5e02\u573a\u7684\u589e\u957f\uff0c\u6fc0\u70c8\u7684\u7ade\u4e89\u5728\u6240\u96be\u514d\uff0c\u4f46\u5c0f\u7c73\u57282020\u5e74\u7b2c\u56db\u5b63\u5ea6\u4ee54330\u4e07\u90e8\u7684\u51fa\u8d27\u91cf\u548c11.2%\u7684\u5e02\u573a\u4efd\u989d\u4f4d\u5c45\u524d\u4e09\uff0c\u8fd9\u4e00\u5207\u90fd\u5f52\u529f\u4e8e\u5c0f\u7c73\u7684<a href=\"https:\/\/tryon.kivisense.com\/blog\/gen-z-digital-marketing-tips-to-boost-sales\/\">\u6570\u5b57\u5316\u8425\u9500<\/a>\u3002\u4f8b\u5982\uff0c\u5c0f\u7c73\u4e0e Kivisense \u5f25\u77e5\u79d1\u6280 \u5408\u4f5c\u63a8\u51fa\u4e86 Redmi Watch 2 AR \u8bd5\u6234\uff0c\u901a\u8fc7\u9ad8\u6027\u80fd3D\u6e32\u67d3\u6280\u672f\uff0c\u5b9e\u73b0\u4e86\u624b\u8868\u6a21\u578b95%\u4ee5\u4e0a\u7684\u6548\u679c\u8fd8\u539f\u3002\u6b64\u5916\uff0c\u901a\u8fc7\u5b9e\u65f6\u624b\u8155\u8ffd\u8e2a\u6280\u672f\uff0c\u5728\u7528\u6237\u81ea\u7531\u8f6c\u52a8\u624b\u8155\u7684\u8fc7\u7a0b\u4e2d\uff0c\u624b\u8868\u6a21\u578b\u4e5f\u80fd\u5b9e\u73b0\u8d85\u7cbe\u51c6\u8d34\u5408\u3002\u8fd9\u4e9b\u521b\u65b0\u7684\u4e92\u52a8\u663e\u8457\u63d0\u5347\u4e86\u4ea7\u54c1\u9500\u552e\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2021\/12\/Redmi-Watch-AR-Try-on.gif\" alt=\" \u7ea2\u7c73\u624b\u8868AR\u8bd5\u6234\" class=\"wp-image-1450\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7535\u5f71\u8282\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u5229\u7528\u9752\u5e74\u6587\u5316\u8d8b\u52bf<\/strong><\/h2>\n\n\n\n<p>\u591a\u5bb6\u5962\u4f88\u949f\u8868\u54c1\u62cd\u70ed\u8877\u4e8e\u8d5e\u52a9\u4e86\u4e16\u754c\u5404\u5730\u7684\u7535\u5f71\u8282\uff0c\u5982\u8282\u65e5\u62cd\u5356\u7684\u7279\u6b8a\u624b\u8868\uff0c\u8bbe\u8ba1\u5956\u676f\u7b49\uff0c\u4ee5\u4e0e\u5a31\u4e50\u4e1a\u5efa\u7acb\u8054\u7cfb\uff0c\u4e0d\u4ec5\u53ef\u4ee5\u5728\u6574\u4e2a\u8fc7\u7a0b\u4e2d\u5c55\u793a\u54c1\u724c\u6807\u8bb0\uff0c\u8fd8\u80fd\u8ba9\u6709\u5f71\u54cd\u529b\u7684\u4eba\u7269\u6234\u4e0a\u54c1\u724c\u4e3b\u6253\u4ea7\u54c1\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u66dd\u5149\u3002<\/p>\n\n\n\n<p>\u81ea 1998 \u5e74\u8d77\uff0c\u8427\u90a6\u5f00\u59cb\u8d5e\u52a9\u621b\u7eb3\u7535\u5f71\u8282\uff0c\u5e76\u4e3a\u4eca\u5e74\u7684\u7b2c 74 \u5c4a\u621b\u7eb3\u7535\u5f71\u8282\u624b\u5de5\u5236\u4f5c\u4e86\u91d1\u68d5\u6988\u5956\u5956\u676f\u3002\u5b83\u7684 LUC 1937 Classic \u624b\u8868\u5728\u8bc4\u5ba1\u56e2\u6210\u5458 Jake Gyllenhaal \u7684\u624b\u8155\u4e0a\u95ea\u95ea\u53d1\u5149\u3002\u6df1\u53d7\u5e74\u8f7b\u6d88\u8d39\u8005\u7684\u559c\u7231\u7684\u5927\u536b\u00b7\u7518\u8fea\u548c\u79d1\u6797\u00b7\u8d39\u5c14\u65af\uff0c\u4ed6\u4eec\u90fd\u4f69\u6234\u4e86\u8427\u90a6\u54c1\u724c\u624b\u8868\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2021\/12\/Chopard-74th-Cannes-Film-Festival.jpg\" alt=\"\u8427\u90a6\u7b2c 74 \u5c4a\u621b\u7eb3\u7535\u5f71\u8282\" class=\"wp-image-1441\" width=\"586\" height=\"241\" \/><\/figure><\/div>\n\n\n\n<p>Bvlgari \u4e0e\u56fd\u9645 DJ \u548c\u97f3\u4e50\u5bb6\u8054\u5408\u8bbe\u8ba1\u51fa\u4e00\u6b3e\u6807\u5fd7\u6027\u7684\u8282\u65e5\u624b\u8868\uff1aBvlgari \u94dd\u5236 Steve Aoki \u7279\u522b\u7248\uff0c\u8574\u542b\u4e86\u6e29\u6696\u548c\u6b22\u4e50\u7684\u8bed\u8a00\uff0c\u66f4\u8fce\u5408\u4e86\u9752\u5e74\u6587\u5316\u7684\u8d8b\u52bf\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2021\/12\/Bvlgari-Aluminium-Steve-Aoki-special-edition.jpg\" alt=\"\u5b9d\u683c\u4e3d\u94dd\u53f2\u8482\u592b\u9752\u6728\u7279\u522b\u7248\" class=\"wp-image-1443\" width=\"586\" height=\"365\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f7f\u7528\u667a\u80fd\u624b\u8868\u63a5\u89e6\u66f4\u591a Z \u4e16\u4ee3<\/strong><\/h2>\n\n\n\n<p>\u968f\u7740 Z \u4e16\u4ee3\u901a\u5e38\u5bfb\u6c42\u66f4\u4e30\u5bcc\u7684\u793e\u4ea4\u751f\u6d3b\uff0c\u667a\u80fd\u624b\u8868\u5e02\u573a\u53d1\u5c55\u8fc5\u901f\u3002\u6839\u636e Strategy Analytics \u7684\u6570\u636e\uff0c\u4ece 2015 \u5e74\u5230 2022 \u5e74\uff0c\u5168\u7403\u667a\u80fd\u624b\u8868\u51fa\u8d27\u91cf\u5c06\u4ece 1940 \u4e07\u4e2a\u589e\u957f\u5230 9430 \u4e07\u4e2a\uff0c\u590d\u5408\u5e74\u589e\u957f\u7387\u4e3a 25.34%\u3002\u4f17\u591a\u9ad8\u7aef\u54c1\u724c\uff0c\u5982Apple Watch\u3001Gucci Smart Watch\u3001Louis Vuitton Tambour Horizo\u200b\u200bn\u7b49\uff0c\u90fd\u4ee5\u591a\u5143\u5316\u7684\u529f\u80fd\u6210\u529f\u5438\u5f15\u4e86\u8d8a\u6765\u8d8a\u591a\u7684\u5e74\u8f7b\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2021\/12\/Louis-Vuitton-Tambour-Horizon.jpg\" alt=\"\u8def\u6613\u5a01\u767b Tambour Horizo\u200b\u200bn\" class=\"wp-image-1445\" width=\"586\" height=\"253\" \/><\/figure><\/div>\n\n\n\n<h2 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