{"id":4873,"date":"2022-03-01T10:44:03","date_gmt":"2022-03-01T02:44:03","guid":{"rendered":"https:\/\/www.kivicube.com\/blog\/?p=4873"},"modified":"2023-08-15T17:53:59","modified_gmt":"2023-08-15T09:53:59","slug":"gucci-ar%e8%99%9a%e6%8b%9f%e8%af%95%e9%9e%8b-%e4%bf%83%e8%bf%9b%e9%94%80%e9%87%8f%e6%8f%90%e5%8d%87","status":"publish","type":"post","link":"https:\/\/www.kivicube.com\/blog\/news\/4873\/","title":{"rendered":"Gucci AR\u865a\u62df\u8bd5\u978b \u4fc3\u8fdb\u9500\u91cf\u63d0\u5347"},"content":{"rendered":"\n<p>\u5728Gucci\u8fd0\u52a8\u978bAR\u8bd5\u7a7f\u63a8\u51fa\u540e\uff0c\u4e0d\u4ec5\u63d0\u9ad8\u4e86\u5ba2\u6237\u7684\u8d2d\u4e70\u4fe1\u5fc3\uff0c\u66f4\u4e3a\u54c1\u724c\u5e26\u6765\u4e86\u826f\u597d\u7684\u9500\u552e\u8f6c\u5316\uff0cAR\u8bd5\u978b\u4e3a\u5404\u54c1\u724c\u5e26\u6765\u4e86\u63d0\u5347\u9500\u552e\u989d\u7684\u53ef\u80fd\u6027<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tryon.kivisense.com\/blog\/wp-content\/uploads\/2021\/10\/%E5%BE%AE%E4%BF%A1%E5%9B%BE%E7%89%87_20211015151942.jpg\" alt=\"Gucci \u978b\u5c65 AR \u8bd5\u7a7f\" width=\"576\" height=\"324\" title=\"Gucci \u978b\u5c65 AR \u8bd5\u7a7f\"\/><\/figure>\n\n\n\n<p>\u968f\u7740\u75ab\u60c5\u6d41\u884c\u4e0e\u5404\u5730\u7684\u5c01\u9501\uff0c\u5404\u54c1\u724c\u7684\u8425\u9500\u6d3b\u52a8\u50cf\u7ebf\u4e0a\u7684\u8f6c\u53d8\u6b63\u5728\u52a0\u5267\uff0c\u54c1\u724c\u5fc5\u987b\u66f4\u591a\u5730\u4f9d\u8d56\u6570\u5b57\u8425\u9500\u6765\u63a5\u89e6\u66f4\u591a\u6f5c\u5728\u6d88\u8d39\u8005\u3002\u5230 2024 \u5e74\uff0c\u589e\u5f3a\u73b0\u5b9e\u7684\u603b\u652f\u51fa\u5c06\u589e\u957f 54%\uff0c\u8fbe\u5230 720 \u4ebf\u7f8e\u5143\uff0c\u8fd9\u610f\u5473\u7740\u4e13\u6ce8\u4e8e AR \u7684\u6c89\u6d78\u5f0f\u8425\u9500\u80fd\u529b\u5c06\u6210\u4e3a\u54c1\u724c\u8425\u9500\u5e26\u6765\u589e\u957f\u7684\u5173\u952e\u3002<strong>Gucci \u8fd0\u52a8\u978b AR \u8bd5\u7a7f<\/strong>\u529f\u80fd\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u4e86\u4e00\u79cd\u5728\u8d2d\u4e70\u524d\u5728\u771f\u5b9e\u73af\u5883\u4e2d\u865a\u62df\u8bd5\u7a7f\u978b\u5b50\u7684\u65b0\u65b9\u5f0f\uff0c\u6781\u5927\u5730\u63d0\u9ad8\u4e86\u8d2d\u4e70\u4fe1\u5fc3\u3001\u5ba2\u6237\u53c2\u4e0e\u5ea6\u548c\u9500\u552e\u8f6c\u5316\u7387\u3002\u4e0b\u9762\u5c31\u6765\u770b\u770bGucci\u865a\u62df\u8bd5\u7a7f\u4f53\u9a8c\u53ca\u5176\u4f18\u52bf\u3002\u6700\u540e\u4e00\u90e8\u5206\u8fd8\u5c06\u5411\u60a8\u5c55\u793a\u5982\u4f55\u5728\u4f01\u4e1a\u7684\u4e1a\u52a1\u4e2d\u5b9e\u65bd AR\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1752\"><strong>01 Gucci \u865a\u62df\u8bd5\u978b \u7f29\u77ed\u9500\u552e\u5468\u671f<\/strong><\/h2>\n\n\n\n<p>\u5728\u7ebf\u4e0b\u5546\u5e97\u9009\u62e9\u4e00\u53cc\u81ea\u5df1\u559c\u6b22\u7684\u978b\u5b50\u548c\u4e0d\u505c\u7684\u8bd5\u7a7f\u6d6a\u8d39\u4e86\u6211\u4eec\u7684\u5927\u90e8\u5206\u65f6\u95f4\uff0c\u800c<strong>Gucci AR\u865a\u62df\u8bd5\u978b<\/strong>\u8ba9\u987e\u5ba2\u53ef\u4ee5\u968f\u65f6\u968f\u5730\u5728\u7ebf\u4f53\u9a8c\u5404\u79cd\u6b3e\u5f0f\u3002\u5f53\u7136\uff0c\u5982\u679c\u4f60\u559c\u6b22\u53bb\u771f\u6b63\u7684\u7cbe\u54c1\u5e97\u4f46\u53c8\u4e0d\u60f3\u6d6a\u8d39\u592a\u591a\u65f6\u95f4\uff0c\u4f60\u53ef\u4ee5\u63d0\u524d\u5728 Gucci \u7684\u5e94\u7528\u7a0b\u5e8f\u4e2d\u5148\u9009\u62e9\u597d\u81ea\u5df1\u559c\u6b22\u7684\u6b3e\u5f0f\uff0c\u8ba9\u4ed6\u4eec\u77e5\u9053\u4f60\u60f3\u8bd5\u7a7f\u54ea\u53cc\u978b\uff0c\u4ed6\u4eec\u7684\u5de5\u4f5c\u4eba\u5458\u4f1a\u63d0\u524d\u4e3a\u60a8\u51c6\u5907\u597d\u3002\u7136\u540e\u4f60\u5c31\u53ef\u4ee5\u53bb\u5e97\u91cc\u8bd5\u7a7f\uff0c\u4e0d\u7528\u6392\u961f\uff0c\u975e\u5e38\u9002\u5408\u8282\u7701\u4e00\u4e9b\u7e41\u7410\u7684\u8d2d\u4e70\u6d41\u7a0b\u3002<\/p>\n\n\n\n<p>AR\u8bd5\u978b\u7684\u6d41\u7a0b\uff1a\u5f53\u5728\u7ebf\u4e0a\u5546\u5e97\u770b\u5230\u4e00\u53cc\u559c\u6b22\u7684\u978b\u5b50\u65f6\uff0c\u76f4\u63a5\u8fdb\u5165\u4ea7\u54c1\u8be6\u60c5\u9875\u9762\uff0c\u5728\u8fd9\u91cc\u53ef\u4ee5\u5148\u67e5\u770b \u5546\u54c13D \u5c55\u793a\u4ee5\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\u3002\u5176 3D \u5c55\u793a\u7ed9\u7528\u6237\u5e26\u6765\u6bd4\u4f20\u7edf 2D \u6d4f\u89c8\u66f4\u4e30\u5bcc\u7684\u4f53\u9a8c\uff0c\u80fd\u5168\u65b9\u4f4d\u67e5\u770b\u5546\u54c1\u7684\u7ec6\u8282\uff0c\u65e0\u9700\u62c5\u5fc3\u5546\u54c1\u4e0e\u5ba3\u4f20\u56fe\u7247\u4e4b\u95f4\u7684\u504f\u5dee\u3002\u7136\u540e\uff0c\u70b9\u51fb\u201cAR \u8bd5\u7a7f\u201d\u6309\u94ae\uff0c\u5c06\u624b\u673a\u6444\u50cf\u5934\u5bf9\u51c6\u811a\u90e8\uff0c\u978b\u5b50\u5c31\u4f1a\u8d34\u5408\u5728\u811a\u4e0a\uff0c\u5373\u4f7f\u5728\u8d70\u8def\u8fc7\u7a0b\u4e2d\uff0c\u8ddf\u8e2a\u4e5f\u7a33\u5b9a\u51c6\u786e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dmarge.com\/wp-content\/uploads\/2021\/03\/Fashion-Jackson.jpg\" alt=\"Gucci \u978b\u5c65 AR \u8bd5\u7a7f\" width=\"576\" height=\"385\" title=\"Gucci \u978b\u5c65 AR \u8bd5\u7a7f\"\/><\/figure>\n\n\n\n<p>\u5728<a href=\"https:\/\/tryon.kivisense.com\/\">AR\u8bd5\u978b<\/a>\u754c\u9762\uff0c\u53ef\u4ee5\u5207\u6362\u8bd5\u7a7f\u4e0d\u540c\u6b3e\u5f0f\u7684\u978b\uff0c\u5728\u8bd5\u7a7f\u8fc7\u7a0b\u4e2d\u627e\u5230\u4e00\u6b3e\u9002\u5408\u81ea\u5df1\u7684\u7136\u540e\u70b9\u51fb\u8d2d\u4e70\u6309\u94ae\u5c31\u4f1a\u8df3\u8f6c\u5230\u8d2d\u4e70\u9875\u9762\uff0c\u7f29\u77ed\u4e86\u8d2d\u4e70\u7684\u51b3\u7b56\u8fc7\u7a0b\uff0c\u5e26\u6765\u4e86\u65e0\u7f1d\u7684\u7ebf\u4e0a\u8d2d\u4e70\u4f53\u9a8c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3b27\"><strong>02 Gucci Sneaker AR Try-on \u6539\u53d8\u7528\u6237\u8d2d\u7269\u4f53\u9a8c<\/strong><\/h2>\n\n\n\n<p>\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u7528\u6237\u5e0c\u671b\u5728\u7ebf\u8d2d\u4e70\u4ea7\u54c1\uff0c\u54c1\u724c\u901a\u8fc7&nbsp;<a href=\"https:\/\/tryon.kivisense.com\/blog\/ar-ads-digital-marketing-hacks\/\">\u6570\u5b57\u8425\u9500&nbsp;<\/a>\u589e\u5f3a\u6d88\u8d39\u8005\u8d2d\u4e70\u4f53\u9a8c\u662f\u4e00\u79cd\u521b\u65b0\u4e14\u660e\u667a\u7684\u65b9\u5f0f\u3002Gucci \u8fd0\u52a8\u978b AR \u865a\u62df\u8bd5\u7a7f\u662f AR \u6280\u672f\u5982\u4f55\u5e2e\u52a9\u8d2d\u7269\u8005\u505a\u51fa\u66f4\u660e\u667a\u7684\u978b\u5b50\u8d2d\u4e70\u51b3\u7b56\u7684\u4e00\u4e2a\u5f15\u4eba\u6ce8\u76ee\u7684\u4f8b\u5b50\u3002\u5c06 AR \u878d\u5165\u8425\u9500\u7b56\u7565\u53ef\u4ee5\u5438\u5f15\u5927\u91cf\u6f5c\u5728\u5ba2\u6237\uff0c\u63d0\u9ad8\u7528\u6237\u5fe0\u8bda\u5ea6\uff0c\u8fdb\u800c\u63a8\u52a8\u9500\u552e\u8f6c\u5316\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\u5c31\u6765\u770b\u770bGucci\u8bd5\u7a7f\u7684\u5177\u4f53\u4f18\u52bf\uff0c\u4f60\u5c31\u77e5\u9053\u5b83\u4e3a\u4ec0\u4e48\u4f1a\u6539\u53d8\u7528\u6237\u7684\u8d2d\u4e70\u65b9\u5f0f\u4e86\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/image-cdn.hypb.st\/https%3A%2F%2Fhypebeast.com%2Fimage%2F2021%2F03%2Fgucci-virtual-sneakers-twelve-usd-nft-news-000.jpg?w=960&amp;cbr=1&amp;q=90&amp;fit=max\" alt=\"Gucci \u8fd0\u52a8\u978b AR \u8bd5\u7a7f\" width=\"576\" height=\"382\" title=\"Gucci \u8fd0\u52a8\u978b AR \u8bd5\u7a7f\"\/><\/figure>\n\n\n\n<p><strong>\u7a33\u5b9a\u7684\u8db3\u90e8\u8ffd\u8e2a\u6280\u672f<\/strong><\/p>\n\n\n\n<p>\u5b83\u7684\u8db3\u90e8\u8ffd\u8e2a\u6280\u672f\u529f\u80fd\u5f3a\u5927\uff0c\u53ef\u4ee5\u5728\u8db3\u90e8\u79fb\u52a8\u548c\u65cb\u8f6c\u65f6\u540c\u6b65\u8ddf\u8e2a\uff0c\u8ba9\u6d88\u8d39\u8005\u53ef\u4ee5\u4ece\u4efb\u4f55\u89d2\u5ea6\u5b9e\u65f6\u67e5\u770b\u865a\u62df\u978b\u3002<\/p>\n\n\n\n<p><strong>\u52a8\u6001 3D \u663e\u793a<\/strong><\/p>\n\n\n\n<p>\u4f20\u7edf\u56fe\u7247\u901a\u5e38\u65e0\u6cd5\u8ba9\u6d88\u8d39\u8005\u770b\u5230\u7ec6\u8282\uff0c\u800c 3D \u663e\u793a\u8ba9\u4ed6\u4eec\u53ef\u4ee5\u62d6\u52a8\u6216\u653e\u5927\u548c\u7f29\u5c0f\u978b\u5b50\u4ee5 360 \u5ea6\u67e5\u770b\uff0c\u8fd9\u6709\u52a9\u4e8e\u54c1\u724c\u62c9\u8fd1\u5e76\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u60c5\u611f\u8054\u7cfb\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"200\" height=\"430\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/03\/1_AFSuVByH3-PnnbbEG07lZA.gif\" alt=\"\" class=\"wp-image-4877\" title=\"\u53e4\u9a70 3D \u978b\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u9ad8\u6027\u80fd 3D \u6e32\u67d3<\/strong><\/p>\n\n\n\n<p>3D\u6e32\u67d3\u5f15\u64ce\u53ef\u4ee5\u5728\u8bc6\u522b\u989c\u8272\u548c\u7eb9\u7406\u7684\u540c\u65f6\uff0c\u8ffd\u8e2a\u978b\u5b50\u5728\u7a7a\u95f4\u4e2d\u7684\u4f4d\u7f6e\uff0c\u771f\u5b9e\u8fd8\u539f\u5404\u79cd\u978b\u9762\uff0c\u5982\u76ae\u9769\u3001\u5e06\u5e03\u3001PVC\u7b49\u6750\u8d28\u3002\u8fd9\u79cd\u5728\u7ebf\u4f53\u9a8c\u5c31\u50cf\u5728\u5b9e\u4f53\u5e97\u8bd5\u978b\u4e00\u6837\uff0c\u5e2e\u52a9\u60a8\u8f7b\u677e\u627e\u5230\u5b8c\u7f8e\u7684\u4e00\u53cc\u3002<\/p>\n\n\n\n<p><strong>\u865a\u62df\u8bd5\u978b\u51cf\u5c11\u9000\u8d27<\/strong><\/p>\n\n\n\n<p>3D\u5c55\u793a\u52a0\u6df1\u4e86\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u7684\u597d\u5370\u8c61\uff0c\u4fc3\u8fdb\u4e86\u4ed6\u4eec\u4f53\u9a8c\u865a\u62df\u978b\u3002\u901a\u8fc7\u201c\u5373<a href=\"https:\/\/tryon.kivisense.com\/blog\/ar-see-now-buy-now-revolution-in-sales\/\">\u770b\u5373\u4e70<\/a>\u201d\u6a21\u5f0f\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u5feb\u901f\u6ee1\u610f\u5730\u5c06\u978b\u5b50\u52a0\u5165\u8d2d\u7269\u8f66\uff0c\u5e2e\u52a9\u54c1\u724c\u63d0\u9ad8\u9500\u552e\u8f6c\u5316\u7387\uff0c\u51cf\u5c11\u9000\u8d27\u7684\u9ebb\u70e6\u3002<\/p>\n\n\n\n<p><strong>\u5206\u4eab\u8bd5\u7a7f\u7167\u7247<\/strong>\u589e\u52a0\u793e\u4ea4\u88c2\u53d8<\/p>\n\n\n\n<p>\u8bb8\u591a\u6d88\u8d39\u8005\u662f\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u7684\u5fe0\u5b9e\u7528\u6237\uff0c\u5f53\u4ed6\u4eec\u770b\u5230\u81ea\u5df1\u7684\u8bd5\u7a7f\u7167\u7247\u975e\u5e38\u6f02\u4eae\uff0c\u6216\u8005\u4e0d\u77e5\u9053\u8be5\u4e70\u54ea\u53cc\u978b\u65f6\uff0c\u53ef\u4ee5\u7acb\u5373\u5c06\u7167\u7247\u5206\u4eab\u7ed9\u670b\u53cb\uff0c\u6ee1\u8db3\u81ea\u5df1\u7684\u5206\u4eab\u6b32\uff0c\u4ece\u800c\u4fc3\u8fdb\u4ea7\u54c1\u7684\u63a8\u5e7f\uff0c\u4ece\u800c\u89e6\u53ca\u66f4\u591a\u7528\u6237\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/03\/1_-zI88-4CUXgqJLDVb8E-CQ.jpeg\" alt=\"Gucci \u865a\u62df\u8bd5\u7a7f\" class=\"wp-image-4878\" width=\"311\" height=\"445\" title=\"Gucci \u865a\u62df\u8bd5\u7a7f\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/03\/1_-zI88-4CUXgqJLDVb8E-CQ.jpeg 356w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/03\/1_-zI88-4CUXgqJLDVb8E-CQ-210x300.jpeg 210w\" sizes=\"(max-width: 311px) 100vw, 311px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"a6a8\"><strong>03 \u96c6\u6210 AR \u8bd5\u978b\u4ee5\u9500\u552e\u66f4\u591a\u4ea7\u54c1<\/strong><\/h2>\n\n\n\n<p>\u901a\u8fc7 3D \u548c AR\uff0c&nbsp;&nbsp;<strong>Gucci 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title=\"\u865a\u62df\u8bd5\u7a7f\u978b\u5b50\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u4eba\u5de5\u667a\u80fd\u6df1\u5ea6\u5b66\u4e60<\/strong><\/p>\n\n\n\n<p>\u4eba\u5de5\u667a\u80fd\u548c\u673a\u5668\u5b66\u4e60\u6280\u672f\u662f AR \u5e73\u53f0\u7684\u6838\u5fc3\u3002\u81ea\u4e3b\u7814\u53d1\u7684AI\u5f15\u64ce\uff0c\u96c6\u6210\u672c\u5730\u6df1\u5ea6\u795e\u7ecf\u7f51\u7edc\uff0c\u5b9e\u73b0\u6700\u65b0\u673a\u5668\u89c6\u89c9\uff0c\u7cbe\u51c6\u6267\u884c\u7b97\u6cd5\u548c\u8bad\u7ec3\u6a21\u578b\u3002<\/p>\n\n\n\n<p><strong>\u8f7b\u91cf\u7ea7 AR \u7b97\u6cd5<\/strong><\/p>\n\n\n\n<p>\u7b97\u6cd5\u5728\u4eba\u5de5\u667a\u80fd\u7684\u7ed3\u6784\u4e2d\u5f80\u5f80\u626e\u6f14\u7740\u91cd\u8981\u7684\u89d2\u8272\uff0c\u800c Kivisense AI 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