{"id":5350,"date":"2022-05-05T17:14:10","date_gmt":"2022-05-05T09:14:10","guid":{"rendered":"https:\/\/www.kivicube.com\/blog\/?p=5350"},"modified":"2023-08-15T17:53:19","modified_gmt":"2023-08-15T09:53:19","slug":"p-f-changs-%e8%99%8e%e5%b9%b4-ar-%e4%ba%92%e5%8a%a8%e8%90%a5%e9%94%80%ef%bc%8c%e7%84%95%e5%8f%91%e5%85%a8%e6%96%b0%e5%b9%b4%e5%91%b3%e5%84%bf","status":"publish","type":"post","link":"https:\/\/www.kivicube.com\/blog\/news\/5350\/","title":{"rendered":"P.F. Chang\u2019s \u864e\u5e74 AR \u4e92\u52a8\u8425\u9500\uff0c\u7115\u53d1\u5168\u65b0\u5e74\u5473\u513f"},"content":{"rendered":"\n<p>\u4eca\u5e74\u4e00\u6708\uff0c\u4e3a\u5e86\u795d 2022 \u5e74\u519c\u5386\u65b0\u5e74\u7684\u5230\u6765\uff0c\u5317\u7f8e\u4e2d\u9910\u7b2c\u4e00\u54c1\u724c P.F. Chang\u2019s \u63a8\u51fa\u4e86\u9650\u65f6\u9e21\u5c3e\u9152 WebAR \u6d3b\u52a8\uff0c\u901a\u8fc7\u8eab\u4e34\u5176\u5883\u7684\u589e\u5f3a\u73b0\u5b9e\u4f53\u9a8c\uff0c\u4ee5\u5192\u9669\u4e0e\u52c7\u6562\u7684\u8001\u864e\u7cbe\u795e\u611f\u67d3\u987e\u5ba2\uff0c\u5171\u5ea6\u4f73\u8282\u3002<\/p>\n\n\n\n<p>\u6d3b\u52a8\u671f\u95f4\uff0c\u987e\u5ba2\u53ef\u4ee5\u5728\u5317\u7f8e\u5404\u5730\u7684 P.F. Chang\u2019s \u9910\u5385\u95e8\u5e97\u8ba2\u8d2d\u864e\u5e74\u9650\u5b9a\u9e21\u5c3e\u9152\u300cIwai of the Tiger\u300d\uff0c\u5e76\u626b\u63cf\u676f\u57ab\u4e0a\u7684\u4e8c\u7ef4\u7801\u6765\u83b7\u5f97 WebAR \u4f53\u9a8c\u3002\u626b\u63cf\u540e\uff0c\u4e00\u5934\u6829\u6829\u5982\u751f\u7684 3D \u8001\u864e\u5486\u54ee\u7740\u8dc3\u5165\u5c4f\u5e55\uff0c\u63a5\u7740\u8e72\u5750\u5728\u676f\u57ab\u4e0a\uff0c\u73af\u987e\u56db\u5468\uff0c\u4eff\u4f5b\u5728\u5b88\u62a4\u7740\u8eab\u540e\u7684\u9e21\u5c3e\u9152\u3002<\/p>\n\n\n\n<p>\u751f\u52a8\u7684\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u914d\u4ee5\u9ed1\u91d1\u7684\u4e3b\u9898\u8272\u8c03\uff0c\u8c61\u5f81\u7740\u864e\u5e74\u8f9e\u65e7\u8fce\u65b0\uff0c\u9a71\u6563\u5384\u8fd0\uff0c\u5e26\u6765\u5149\u660e\u4e0e\u5e0c\u671b\u3002\u8be5 WebAR \u4f53\u9a8c\u53ef\u901a\u8fc7\u79fb\u52a8\u7aef\u6d4f\u89c8\u5668\u76f4\u63a5\u8bbf\u95ee\uff0c\u65e0\u9700\u4e0b\u8f7d\u5e94\u7528\u7a0b\u5e8f\u3002\u987e\u5ba2\u53ea\u9700\u62ff\u8d77\u624b\u673a\uff0c\u5c31\u53ef\u4ee5\u901a\u8fc7\u4fbf\u6377\u6709\u8da3\u7684\u65b9\u5f0f\u611f\u53d7\u519c\u5386\u65b0\u5e74\u7684\u6587\u5316\u548c\u4e60\u4fd7\uff0c\u63a5\u6536 P.F. Chang\u2019s \u8bda\u631a\u7684\u65b0\u5e74\u795d\u798f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video alignfull\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/05\/P.F.-Changs-rings-in-the-2022-Lunar-New-Year-with-a-limited-time-WebAR-experience-1.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u6625\u8282\u8425\u9500\u5411\u6765\u662f\u5404\u5927\u54c1\u724c\u4e89\u593a\u6d41\u91cf\u4e0e\u5e02\u573a\u4efd\u989d\u7684\u91cd\u4e2d\u4e4b\u91cd\uff0c\u519c\u5386\u65b0\u5e74\u4e0d\u4ec5\u662f\u54c1\u724c\u6536\u83b7\u4e2d\u56fd\u6d88\u8d39\u8005\u4ee5\u53ca\u4e16\u754c\u5404\u5730\u534e\u4eba\u534e\u4fa8\u597d\u611f\u5ea6\u7684\u91cd\u8981\u8282\u65e5\uff0c\u4e5f\u662f\u5176\u5c55\u793a\u521b\u65b0\u521b\u610f\u80fd\u529b\u7684\u7edd\u4f73\u65f6\u523b\u3002<\/p>\n\n\n\n<p>\u4ece2017\u5e74\u652f\u4ed8\u5b9d\u5f00\u542f\u5168\u6c11\u626b\u798f AR \u6d3b\u52a8\uff0c\u5230\u4eca\u5e74 Meta \u63a8\u51fa\u793e\u4ea4\u5e73\u53f0\u65b0\u5e74\u9650\u5b9a AR \u6ee4\u955c\u7279\u6548\uff0c\u968f\u7740\u6d88\u8d39\u4e3b\u4f53\u9010\u6e10\u5411\u5e74\u8f7b\u4eba\u503e\u659c\uff0c\u8fd0\u7528\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\uff0c\u4e3a\u5e74\u8f7b\u4eba\u6253\u9020\u65b0\u9c9c\u5bf9\u5473\u7684\u300c\u4e2d\u56fd\u5e74\u300d\uff0c\u5df2\u6210\u4e3a\u5168\u7403\u6625\u8282\u8425\u9500\u8f6c\u53d8\u7684\u5173\u952e\u65b9\u5411\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"720\" height=\"720\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/05\/1e23ca698865aca7592272d1cc454d41-1.jpg\" alt=\"\" class=\"wp-image-5355\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/05\/1e23ca698865aca7592272d1cc454d41-1.jpg 720w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/05\/1e23ca698865aca7592272d1cc454d41-1-300x300.jpg 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/05\/1e23ca698865aca7592272d1cc454d41-1-150x150.jpg 150w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8f6c\u773c\u864e\u5e74\u5df2\u8fc7\u5c0f\u534a\uff0c\u8ba9\u6211\u4eec\u4e00\u8d77\u56de\u987e 2022 \u5e74\u6625\u8282\u671f\u95f4\u8fd8\u6709\u54ea\u4e9b\u7cbe\u5f69\u7684 AR \u4e92\u52a8\u8425\u9500\u6848\u4f8b\u5427\uff01<\/p>\n\n\n\n<p>\u4e3a\u5e86\u795d\u58ec\u5bc5\u864e\u5e74\u7684\u5230\u6765\uff0c\u6d77\u5e95\u635e\u5728\u5168\u56fd\u6240\u6709\u95e8\u5e97\u540c\u6b65\u63a8\u51fa\u4e86\u300c\u771f\u9999\u9505\u300d\u5b9a\u5236 AR \u626b\u6d3b\u52a8\uff0c\u6d88\u8d39\u8005\u626b\u63cf\u300c\u771f\u9999\u9505\u300d\u8170\u5c01\u4e0a\u7684\u5c0f\u7a0b\u5e8f\u7801\u5373\u53ef\u8fdb\u5165\u6d77\u5e95\u635e AR \u5c0f\u7a0b\u5e8f\u53c2\u4e0e\u6d3b\u52a8\u3002\u8fdb\u5165\u5c0f\u7a0b\u5e8f\u540e\uff0c\u5c06\u624b\u673a\u5bf9\u51c6\u300c\u771f\u9999\u9505\u300d\uff0c\u5728\u955c\u5934\u524d\u6446\u51fa\u6bd4\u5fc3\u624b\u52bf\uff0c\u5373\u53ef\u89e6\u53d1\u300c\u5929\u964d\u91d1\u5e01\u300d\u5c0f\u6e38\u620f\uff0c\u70b9\u51fb\u6536\u96c6\u91d1\u5e01\uff0c\u5f00\u542f\u65b0\u5e74\u798f\u5229\u7ea2\u5305\u3002<\/p>\n\n\n\n<p>\u6d77\u5e95\u635e\u63a8\u51fa\u7684\u6b64\u6b21\u6625\u8282\u9650\u5b9a\u6d3b\u52a8\uff0c\u65b0\u5e74\u798f\u5229\u4e0e WebAR \u4e92\u52a8\u7ec4\u5408\u51fa\u51fb\uff0c\u65e2\u6293\u4f4f\u4e86\u6d88\u8d39\u8005\u773c\u7403\uff0c\u53c8\u63d0\u5347\u4e86\u9500\u91cf\u8f6c\u5316\u3002\u65b0\u6625\u4f73\u8282\u4e4b\u9645\uff0c\u4eb2\u670b\u597d\u53cb\u6b22\u805a\u4e00\u5802\uff0c\u6d88\u8d39\u8005\u4eec\u5728\u4eab\u7528\u7f8e\u5473\u4f73\u80b4\u7684\u540c\u65f6\uff0c\u4e5f\u611f\u53d7\u7740 AR \u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u5e26\u6765\u7684\u65b0\u9c9c\u521b\u610f\u300c\u5e74\u5473\u513f\u300d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video alignfull\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/05\/hotpot-1.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u864e\u8fd0\u5f53\u5934\u7eb3\u5409\u7965\uff0c\u91d1\u96c1\u98de\u4e34\u597d\u4e8b\u9042\u3002\u6cd5\u56fd\u5e72\u9091\u54c1\u724c\u9a6c\u7239\u5229 Martell \u79c9\u627f\u5320\u5fc3\u7cbe\u795e\uff0c\u4e0e\u5148\u950b\u6ce2\u666e\u827a\u672f\u5bb6\u8521\u8d5f\u9a85 Jacky Tsai \u5408\u4f5c\u6253\u9020\u300c\u9a6c\u7239\u5229\u540d\u58eb AR \u4e92\u52a8\u4f53\u9a8c\u300d\u9650\u5b9a\u8054\u540d\u5305\u88c5\uff0c\u4ee5\u8fce\u63a5\u864e\u5e74\u7684\u5230\u6765\u3002\u7528\u6237\u626b\u63cf\u74f6\u9888\u4e50\u9274\u7801\uff0c\u5373\u53ef\u5f00\u542f WebAR \u6c89\u6d78\u5f0f\u4f53\u9a8c\uff0c\u901a\u8fc7\u5c0f\u7a0b\u5e8f\u6307\u5f15\u8fd8\u80fd\u89e3\u9501\u5956\u52b1\u3002<\/p>\n\n\n\n<p>\u9a6c\u7239\u5229\u540d\u58eb\u62d2\u7edd\u58a8\u5b88\u9648\u89c4\uff0c\u5c06\u4e1c\u65b9\u4f20\u7edf\u7f8e\u5b66\u4e0e\u6ce2\u666e\u827a\u672f\u76f8\u7ed3\u5408\uff0c\u518d\u8f85\u4ee5 AR \u5b9e\u7269\u8ffd\u8e2a\u6280\u672f\uff0c\u5e26\u6765\u827a\u672f\u3001\u79d1\u6280\u4e0e\u97f3\u4e50\u7684\u4ea4\u4e92\u5f0f\u591a\u611f\u5b98\u4f53\u9a8c\u3002\u864e\u5578\u9e1f\u9e23\uff0c\u5e26\u6765\u6700\u771f\u631a\u7684\u65b0\u5e74\u795d\u798f\uff0c\u540c\u65f6\u4e5f\u5438\u5f15\u7528\u6237\u4e86\u89e3\u54c1\u724c\u5386\u53f2\uff0c\u8f85\u52a9\u63d0\u5347\u54c1\u724c\u58f0\u91cf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video alignfull\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/05\/martell-1.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u519c\u5386\u65b0\u5e74\u662f\u9616\u5bb6\u56e2\u5706\u7684\u91cd\u8981\u65f6\u523b\uff0c\u7136\u800c\u53d7\u75ab\u60c5\u5f71\u54cd\uff0c\u6709\u4e9b\u4eba\u65e0\u6cd5\u4e0e\u4eb2\u53cb\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\u56e2\u805a\u3002\u5e78\u8fd0\u7684\u662f\uff0c\u4e92\u8054\u7f51\u4e0e AR \u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u7684\u5e94\u7528\uff0c\u62c9\u8fd1\u4e86\u4eba\u4e0e\u4eba\u4e4b\u95f4\u7684\u8ddd\u79bb\uff0c\u6253\u7834\u4e86\u5e38\u89c4\u7684\u7269\u7406\u7a7a\u95f4\u8fb9\u754c\uff0c\u8ba9\u5145\u6ee1\u521b\u610f\u4e0e\u8da3\u5473\u7684\u7ebf\u4e0a\u62dc\u5e74\u6210\u4e3a\u53ef\u80fd\u3002<\/p>\n\n\n\n<p>\u52a0\u62ff\u5927\u9e45 Canada Goose \u4f5c\u4e3a\u8fd1\u4e24\u5e74\u6df1\u53d7 Z \u4e16\u4ee3\u6b22\u8fce\u7684\u670d\u88c5\u54c1\u724c\uff0c\u7ed3\u5408\u5e74\u8f7b\u6d88\u8d39\u7fa4\u4f53\u7684\u4f7f\u7528\u4e60\u60ef\u63a8\u51fa\u4e86 AR \u8000\u542f\u65b0\u5e74\u6d3b\u52a8\uff0c\u53f7\u53ec\u7528\u6237\u8fdb\u5165 Canada Goose \u5fae\u4fe1\u5c0f\u7a0b\u5e8f\uff0c\u901a\u8fc7 WebAR \u4e92\u52a8\u4f53\u9a8c\u4e0e\u62cd\u7167\u5206\u4eab\u529f\u80fd\u4f20\u9012\u65b0\u5e74\u795d\u798f\uff0c\u9886\u53d6\u5fae\u4fe1\u7ea2\u5305\u5b9a\u5236\u5c01\u9762\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/05\/GANADA-cny-1024x576.jpg\" alt=\"\" class=\"wp-image-5360\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/05\/GANADA-cny-1024x576.jpg 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/05\/GANADA-cny-300x169.jpg 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/05\/GANADA-cny-768x432.jpg 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/05\/GANADA-cny-1536x864.jpg 1536w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/05\/GANADA-cny.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5728\u5c0f\u7a0b\u5e8f\u4e2d\u9009\u62e9\u300c\u4e0e\u65b0\u6625\u5bc5\u864e\u540c\u5c4f\u4e92\u52a8\u300d\uff0c\u6253\u5f00\u524d\u7f6e\u6444\u50cf\u5934\uff0c\u5373\u53ef\u4e0e\u4e0d\u540c\u59ff\u6001\u7684\u65b0\u6625\u798f\u864e\u5408\u62cd\u3002\u5229\u7528\u5b9e\u65f6\u4eba\u50cf\u5206\u5272\u4e0e\u4eba\u4f53\u8ffd\u8e2a\u6280\u672f\uff0c3D \u795d\u798f\u8bed\u80fd\u591f\u7d27\u7d27\u56f4\u7ed5\u5728\u7528\u6237\u80cc\u540e\uff0c\u5e76\u6839\u636e\u7528\u6237\u59ff\u6001\u7684\u53d8\u5316\u800c\u76f8\u5e94\u79fb\u52a8\uff0cAR 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