{"id":6193,"date":"2022-07-18T15:56:06","date_gmt":"2022-07-18T07:56:06","guid":{"rendered":"https:\/\/www.kivicube.com\/blog\/?p=6193"},"modified":"2023-08-15T18:02:01","modified_gmt":"2023-08-15T10:02:01","slug":"vogue-x-snapchat-ar%e4%ba%92%e5%8a%a8%e6%97%b6%e8%a3%85%e5%b1%95%ef%bc%8c%e5%b0%86%e6%97%b6%e5%b0%9a%e5%b8%a6%e5%85%a5%e7%94%9f%e6%b4%bb","status":"publish","type":"post","link":"https:\/\/www.kivicube.com\/blog\/news\/6193\/","title":{"rendered":"Vogue x Snapchat AR\u4e92\u52a8\u65f6\u88c5\u5c55\uff0c\u5c06\u65f6\u5c1a\u5e26\u5165\u751f\u6d3b"},"content":{"rendered":"\n<p>\u5c31\u5728\u4e0a\u6708\uff0cSnap \u4e0e\u82f1\u56fd\u300aVogue\u300b\u5408\u4f5c\uff0c\u5728\u621b\u7eb3\u56fd\u9645\u7535\u5f71\u8282\u4e0a\u7b56\u5212\u4e86\u4e00\u573a\u540d\u4e3a\u300cRedefining the Body\u300d\u7684AR\u4e92\u52a8\u5c55\u89c8\uff0c\u65e8\u5728\u5c55\u793aAR\u6570\u5b57\u6280\u672f\u5982\u4f55\u9769\u65b0\u5b9e\u4f53\u65f6\u88c5\u8bbe\u8ba1\uff0c\u5c06\u65f6\u5c1a\u827a\u672f\u5e26\u5165\u751f\u6d3b\u3002<\/p>\n\n\n\n<p>\u672c\u573a\u65f6\u88c5\u5c55\u5728\u62c9\u9a6c\u5c14\u6885\u68ee\u827a\u672f\u4e2d\u5fc3\u4e3e\u529e\uff0c\u5c55\u793a\u4e86\u6765\u81eaBalenciaga\u3001Dior\u3001Versace \u548c Gucci \u7b49\u4e16\u754c\u9886\u5148\u65f6\u5c1a\u54c1\u724c\u548c\u8bbe\u8ba1\u5e08\u7684\u670d\u88c5\u8bbe\u8ba1\uff0c\u5e76\u63d0\u4f9bAR\u8bd5\u7a7f\u4f53\u9a8c\uff0c\u8ba9\u53c2\u89c2\u8005\u80fd\u591f\u5728\u5b9a\u5236\u7684\u5c55\u89c8\u5ba4\u5185\u6c89\u6d78\u5f0f\u9886\u7565\u8bbe\u8ba1\u5e08\u7684\u521b\u610f\u89c6\u91ce\u3002<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/center-1-1024x573.png\" alt=\"\" class=\"wp-image-6196\" width=\"700\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/center-1-1024x573.png 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/center-1-300x168.png 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/center-1-768x430.png 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/center-1-1536x859.png 1536w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/center-1-2048x1146.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u53c2\u89c2\u8005\u4eec\u53ef\u4ee5\u5728\u516d\u4e2a\u7cbe\u5fc3\u5e03\u7f6e\u7684\u5c55\u5385\u4e2d\u81ea\u7531\u7a7f\u68ad\uff0c\u6b23\u8d4f\u98ce\u683c\u8fe5\u5f02\u53c8\u6781\u5177\u5305\u5bb9\u6027\u7684\u670d\u88c5\u8bbe\u8ba1\uff0c\u5e76\u901a\u8fc7 Snap \u955c\u5934\u53c2\u4e0eAR\u4ea4\u4e92\u4f53\u9a8c\uff0c\u5305\u62ecAR\u8bd5\u7a7f\u3002<\/p>\n\n\n\n<p><strong>Dior\uff1a<\/strong><\/p>\n\n\n\n<p>\u8fea\u5965\u7684\u5c55\u89c8\u7a7a\u95f4\u8bbe\u7f6e\u5728\u827a\u672f\u4e2d\u5fc3\u7684\u5ead\u9662\u91cc\uff0c\u4e00\u5c0a\u8eab\u7740\u54c1\u724c\u65f6\u88c5\u7684\u4e09\u7c73\u9ad8\u7684\u6a21\u7279\u96d5\u50cf\u4f2b\u7acb\u5728\u5ead\u9662\u4e2d\u5fc3\u3002\u53c2\u89c2\u8005\u80fd\u591f\u901a\u8fc7 Snapcode \u67e5\u770b\u96d5\u50cf\u8863\u670d\u4e0a\u590d\u6742\u53c8\u7cbe\u81f4\u7684\u624b\u5de5\u7f1d\u5236\u7ec6\u8282\u3002\u901a\u8fc7AR\u6280\u672f\uff0c\u96d5\u50cf\u6a21\u7279\u8fd8\u4f1a\u79bb\u5f00\u5979\u7684\u6807\u5fd7\u6027\u661f\u5f62\u5e95\u5ea7\uff0c\u8d70\u5230\u4eba\u4eec\u9762\u524d\uff0c\u4eb2\u81ea\u6b22\u8fce\u5ba2\u4eba\u7684\u5230\u6765\u3002<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/dior-1.gif\" alt=\"\" class=\"wp-image-6198\" width=\"700\" \/><\/figure><\/div>\n\n\n\n<p><strong>Balenciaga\uff1a<\/strong><\/p>\n\n\n\n<p>\u8fd9\u4e2a\u6cd5\u56fd\u54c1\u724c\u7684\u5c55\u5385\u91cc\u6392\u5217\u7740\u5bc6\u5bc6\u9ebb\u9ebb\u7684\u9ed1\u8272\u7a97\u5e18\uff0c\u7a7a\u95f4\u4e2d\u5c55\u51fa\u4e86\u4e24\u4ef6\u6765\u81ea\u5df4\u9ece\u4e16\u5bb6\u7b2c50\u5c4a\u9ad8\u5b9a\u7cfb\u5217\u7684\u670d\u88c5\uff0c\u4ee5\u81f4\u656c\u4e00\u9879\u5386\u53f2\u60a0\u4e45\u7684\u5316\u5986\u6c99\u9f99\u8bbe\u8ba1\u3002\u53c2\u89c2\u8005\u53ef\u4ee5\u626b\u63cf\u623f\u95f4\u4e2d\u7684&nbsp; Snapcode\uff0c\u4ece\u4e0d\u540c\u7684\u89c6\u89d2\u89c2\u5bdf\u8fd9\u4e2a\u5355\u8272\u73af\u5883\u3002\u540c\u65f6\uff0c\u54c1\u724c\u8fd8\u63d0\u4f9b\u4e86\u5b9a\u5236\u7684\u589e\u5f3a\u73b0\u5b9e\u4f53\u9a8c\uff0c\u8ba9\u53c2\u89c2\u8005\u80fd\u591fAR\u8bd5\u7a7f\u5c55\u89c8\u4e2d\u5c55\u793a\u7684\u7c89\u7ea2\u8272\u6b4c\u5267\u5916\u5957\u3002<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/balenciaga-1024x512.png\" alt=\"\" class=\"wp-image-6199\" width=\"700\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/balenciaga-1024x512.png 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/balenciaga-300x150.png 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/balenciaga-768x384.png 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/balenciaga.png 1134w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Gucci\uff1a<\/strong><\/p>\n\n\n\n<p>\u53e4\u9a70\u7684\u5c55\u89c8\u5ba4\u590d\u5236\u4e86\u300cExquisite Gucci\u300d\u65f6\u88c5\u79c0\u7684\u767d\u8272\u7f51\u683c\u4e0e\u8da3\u5473\u6e38\u4e50\u573a\u955c\u9762\u8bbe\u8ba1\u3002Snapchat \u7528\u6237\u53ef\u4ee5\u5728\u624b\u673a\u4e2d\u591a\u7ef4\u5ea6\u63a2\u7d22\u65f6\u5c1a\u897f\u88c5\u7684\u9b45\u529b\uff0c\u5e76AR\u8bd5\u7a7f\u4eba\u9020\u76ae\u6bdb\u5927\u8863\u3001\u98de\u884c\u5458\u98ce\u683c\u592a\u9633\u955c\u4ee5\u53ca\u8d1d\u96f7\u5e3d\u7b49Gucci\u7ecf\u5178\u5355\u54c1\u3002&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/gucci-2-1024x512.png\" alt=\"\" class=\"wp-image-6202\" width=\"700\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/gucci-2-1024x512.png 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/gucci-2-300x150.png 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/gucci-2-768x384.png 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/gucci-2.png 1134w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Versace\uff1a<\/strong><\/p>\n\n\n\n<p>\u8303\u601d\u54f2\u7528\u9540\u91d1\u74f7\u7816\u3001\u5df4\u6d1b\u514b\u5f0f\u67f1\u5b50\u4ee5\u53ca\u6807\u5fd7\u6027\u7f8e\u675c\u838e\u9020\u578b\u6765\u5e03\u7f6e\u623f\u95f4\uff0c\u4ee5\u5c55\u73b0\u8fd9\u4e2a\u610f\u5927\u5229\u54c1\u724c\u51fa\u4f17\u7684\u73b0\u4ee3\u5962\u534e\u611f\u3002\u5728\u65f6\u88c5\u5c55\u793a\u65b9\u9762\uff0c\u54c1\u724c\u5219\u81f4\u656c\u4e86\u5177\u6709\u4f20\u5947\u8272\u5f69\u76841992\u5e74\u79cb\u51ac\u7cfb\u5217\u300cMiss S&amp;M\u300d\u4e2d\u7684\u6346\u7ed1\u7075\u611f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/versace-1-1024x570.png\" alt=\"\" class=\"wp-image-6204\" width=\"700\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/versace-1-1024x570.png 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/versace-1-300x167.png 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/versace-1-768x427.png 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/versace-1-1536x855.png 1536w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/versace-1-2048x1140.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u4e0e\u5176\u4ed6\u54c1\u724c\u7684AR\u8bd5\u8863\u4e0d\u540c\uff0cVersace x Snap \u6ee4\u955c\u5229\u7528AR\u4eba\u4f53\u8bc6\u522b\u6280\u672f\uff0c\u4e3a\u7528\u6237\u6234\u4e0a\u4e86\u4e00\u4e2a\u91d1\u8272\u7684\u7f8e\u675c\u838e\u9762\u7f69\uff0c\u5e76\u6839\u636e\u9762\u90e8\u52a8\u4f5c\u505a\u51fa\u4e0d\u540c\u7684\u53cd\u5e94\u3002AR\u6ee4\u955c\u8fd8\u80fd\u591f\u8ba9\u89c2\u4f17\u8eab\u4e0a\u7684\u8863\u670d\u53d8\u6210\u8815\u52a8\u7684\u91d1\u8272\u4e4b\u86c7\uff0c\u4eff\u4f5b\u628a\u795e\u8bdd\u4e2d\u7684\u7f8e\u675c\u838e\u5e26\u5230\u4e86\u73b0\u5b9e\u4e16\u754c\uff0c\u5c06\u72ec\u7279\u7684\u54c1\u724c\u57fa\u56e0\u6df1\u6df1\u5730\u70d9\u5370\u5728\u7528\u6237\u8111\u6d77\u3002<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/versace-ar-1.png\" alt=\"\" class=\"wp-image-6208\" width=\"700\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/versace-ar-1.png 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/versace-ar-1-300x200.png 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/versace-ar-1-768x512.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u6b64\u5916\uff0c\u8bbe\u8ba1\u5e08\u4eec\u8fd8\u4f7f\u7528 Snap Landmarker \u6280\u672f\u5bf9\u827a\u672f\u4e2d\u5fc3\u7684\u5916\u89c2\u8fdb\u884c\u4e86\u6570\u5b57\u5316\u5305\u88c5\uff0c\u5efa\u7b51\u7acb\u9762\u6447\u8eab\u4e00\u53d8\u6210\u4e3a\u5404\u5927\u54c1\u724c\u7684\u4e13\u5c5e\u5b9a\u5236\u5730\u6807\uff0c\u4e3a\u8fd9\u573a\u65f6\u88c5\u5c55\u89c8\u5e26\u6765\u66f4\u591a\u6a2a\u751f\u5999\u8da3\u3002<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/landmark-1-1024x571.png\" alt=\"\" class=\"wp-image-6210\" width=\"700\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/landmark-1-1024x571.png 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/landmark-1-300x167.png 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/landmark-1-768x428.png 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/landmark-1-1536x857.png 1536w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/07\/landmark-1-2048x1143.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>\u201c\u8ba9\u6240\u6709\u4eba\u90fd\u80fd\u63a5\u89e6\u5230\u65f6\u5c1a\u662f\u4e00\u4ef6\u5f88\u91cd\u8981\u7684\u4e8b\uff0c\u201d\u82f1\u56fd\u300aVogue\u300b\u4e3b\u7f16 Edward Enninful \u8bf4\u9053\u3002\u65e0\u6cd5\u4eb2\u4e34\u621b\u7eb3\u73b0\u573a\u7684 Snap \u7528\u6237\u4e5f\u53ef\u4ee5\u901a\u8fc7\u5168\u666f\u955c\u5934\u81ea\u7531\u5730\u63a2\u7d22\u672c\u6b21\u6d3b\u52a8\uff0c\u5e76\u76f4\u63a5\u4f7f\u7528 Vogue x Snapchat \u6ee4\u955c\u8fdb\u884cAR\u8bd5\u7a7f\u4e0e\u4e92\u52a8\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p><strong>AR\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u7684\u5e94\u7528\uff0c\u4e0d\u4ec5\u8ba9\u6240\u6709\u4eba\u6c89\u6d78\u5f0f\u4f53\u9a8c\u548c\u611f\u53d7\u9876\u5c16\u65f6\u88c5\u8bbe\u8ba1\u6210\u4e3a\u53ef\u80fd\uff0c\u66f4\u662f\u901a\u8fc7\u6570\u5b57\u6280\u672f\u4e0e\u670d\u88c5\u5de5\u827a\u7684\u7ed3\u5408\u4e3a\u8bbe\u8ba1\u754c\u6ce8\u5165\u4e86\u65b0\u7684\u521b\u610f\u4e0e\u751f\u547d\u529b\uff0c\u5c06\u65f6\u5c1a\u4e0e\u751f\u6d3b\u66f4\u7d27\u5bc6\u5730\u8054\u7cfb\u8d77\u6765\u3002<\/strong><\/p>\n\n\n\n<p>\u8fd1\u65e5\uff0c\u6765\u81ea\u8377\u5170\u7684\u56fd\u9645\u8457\u540d\u65f6\u5c1a\u8bbe\u8ba1\u54c1\u724c <strong>Viktor&amp;Rolf \u7ef4\u514b\u591a\u4e0e\u7f57\u592b<\/strong>\u4e3a\u63a8\u5e7f\u65d7\u4e0b\u300cFlowerbomb\u300d\u4e0e\u300cSpicebomb\u300d\u4e24\u6b3e\u9999\u6c1b\u4ea7\u54c1\uff0c\u4e8e\u6d77\u5357DFS\u5546\u57ce\u4e0a\u7ebf\u72ec\u5bb6\u5feb\u95eaAR\u4f53\u9a8c\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p>\u5176\u4e2d\u8bbe\u6709AR\u8bd5\u8863\u73af\u8282\uff0c\u54c1\u724c\u9080\u8bf7\u7528\u6237\u5728\u5b9a\u5236\u53d8\u8eab\u955c\u524dAR\u8bd5\u7a7f Viktor&amp;Rolf 2020 \u79cb\u51ac\u9ad8\u5b9a\u7cfb\u5217\u5927\u8863\u3001\u9c9c\u82b1\u7fc5\u8180\u4ee5\u53ca\u9999\u6599\u7687\u51a0\uff0c\u6c89\u6d78\u5f0f\u4f53\u9a8cAR\u8da3\u5473\u4e92\u52a8\uff0c\u5728\u590f\u65e5\u5947\u5e7b\u5bfb\u9999\u7684\u65c5\u9014\u4e2d\u611f\u53d7\u865a\u62df\u4e0e\u73b0\u5b9e\u78b0\u649e\u7684\u7eda\u68a6\u610f\u5883\uff01<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls 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property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Vogue x Snapchat AR\u4e92\u52a8\u65f6\u88c5\u5c55\uff0c\u5c06\u65f6\u5c1a\u5e26\u5165\u751f\u6d3b - Kivicube Blog - \u5f25\u77e5\u79d1\u6280\u5b98\u65b9\u535a\u5ba2\" \/>\r\n<meta property=\"og:description\" content=\"\u5c31\u5728\u4e0a\u6708\uff0cSnap \u4e0e\u82f1\u56fd\u300aVogue\u300b\u5408\u4f5c\uff0c\u5728\u621b\u7eb3\u56fd\u9645\u7535\u5f71\u8282\u4e0a\u7b56\u5212\u4e86\u4e00\u573a\u540d\u4e3a\u300cRedefining the [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.kivicube.com\/blog\/news\/6193\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Kivicube Blog - \u5f25\u77e5\u79d1\u6280\u5b98\u65b9\u535a\u5ba2\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-07-18T07:56:06+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2023-08-15T10:02:01+00:00\" \/>\r\n<meta property=\"og:image\" 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