{"id":6678,"date":"2022-08-15T14:56:09","date_gmt":"2022-08-15T06:56:09","guid":{"rendered":"https:\/\/www.kivicube.com\/blog\/?p=6678"},"modified":"2023-08-15T18:00:36","modified_gmt":"2023-08-15T10:00:36","slug":"%e5%85%83%e5%ae%87%e5%ae%99%e4%b8%ad%e7%9a%84n%e7%a7%8dar%e8%99%9a%e6%8b%9f%e8%af%95%e9%9e%8b%e4%bd%93%e9%aa%8c","status":"publish","type":"post","link":"https:\/\/www.kivicube.com\/blog\/news\/6678\/","title":{"rendered":"\u5143\u5b87\u5b99\u4e2d\u7684N\u79cdAR\u865a\u62df\u8bd5\u978b\u4f53\u9a8c"},"content":{"rendered":"\n<p>\u5143\u5b87\u5b99\u65f6\u4ee3\u7684\u5230\u6765\u8ba9\u865a\u62df\u4e16\u754c\u4e0e\u73b0\u5b9e\u4e16\u754c\u52a0\u901f\u878d\u5408\uff0cAR\u4f5c\u4e3a\u5143\u5b87\u5b99\u7a7a\u95f4\u4e92\u52a8\u7684\u57fa\u77f3\uff0c\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002AR\u8bd5\u7a7f\u8bd5\u6234\u6280\u672f\u7684\u5b8c\u5584\u4e0e\u53d1\u5c55\uff0c\u5b9e\u73b0\u4e86\u4ece\u201c\u5934\u201d\u9177\u5230\u201c\u811a\u201d\u7684\u8bd5\u7a7f\u4f53\u9a8c\uff0c\u4e0d\u4ec5\u9769\u65b0\u4e86\u54c1\u724c\u7ebf\u4e0a\u9500\u552e\u6a21\u5f0f\uff0c\u66f4\u6210\u4e3a\u4e86\u4eba\u4eec\u4e0e\u5143\u5b87\u5b99\u7a7a\u95f4\u94fe\u63a5\u7684\u6865\u6881<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/08\/gp-nike-1654786905.gif\" alt=\"\" class=\"wp-image-6679\" width=\"750\" height=\"386\" \/><\/figure><\/div>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u5c31\u6765\u770b\u770b<strong>\u201cAR\u865a\u62df\u8bd5\u978b&#8221;<\/strong>&nbsp;\u5728\u5143\u5b87\u5b99\u4e0e\u73b0\u5b9e\u7ed3\u5408\u7684\u865a\u5b9e\u7a7a\u95f4\u4e2d\u521b\u9020\u4e86\u54ea\u4e9b\u6709\u8da3\u7684\u73a9\u6cd5~<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#1f7cb1\"><strong>01&nbsp;\u96f6\u552e\u4e1a\u4e2d\u7684AR\u865a\u62df\u8bd5\u978b<\/strong><\/h1>\n\n\n\n<p>AR\u901a\u8fc7\u5176\u589e\u5f3a\u73b0\u5b9e\u7684\u7279\u70b9\uff0c\u80fd\u591f\u5e2e\u52a9\u6d88\u8d39\u8005\u5728\u8d2d\u7269\u65f6\u66f4\u52a0\u76f4\u89c2\u4e86\u89e3\u4ea7\u54c1\u4fe1\u606f\uff0c\u63d0\u4f9b\u7406\u6027\u8d2d\u7269\u9009\u62e9\uff0c\u5e76\u5e26\u6765\u63a5\u8fd1\u771f\u5b9e\u7684\u8d2d\u7269\u4f53\u9a8c\u3002AR\u4e92\u52a8\u5f0f\u7684\u8d2d\u7269\u5df2\u7ecf\u6210\u4e3a\u54c1\u724c\u8425\u9500\u7684\u5229\u5668\uff0c\u4e5f\u9884\u793a\u7740\u54c1\u724c\u8425\u9500\u8fce\u6765\u4e86\u65b0\u8d8b\u52bf\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e28<\/strong><strong>Burberry 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\/><\/figure><\/div>\n\n\n\n<p><strong>\u5c0f\u7a0b\u5e8fAR\u8bd5\u978b<\/strong>\u80cc\u9760\u5fae\u4fe1\u6d77\u91cf\u7528\u6237\uff0c\u5728\u793e\u4ea4\u65b9\u9762\u62e5\u6709\u5929\u7136\u7684\u4f18\u52bf\uff0c\u6781\u6613\u5f62\u6210\u793e\u4ea4\u88c2\u53d8\uff0c\u80fd\u901a\u8fc7\u793e\u7fa4\u3001\u793e\u4ea4\u5173\u7cfb\u94fe\u5b9e\u73b0\u4f20\u64ad\u548c\u83b7\u5ba2\u3002<\/p>\n\n\n\n<p><strong>WebAR<\/strong><strong>\u8bd5\u978b<\/strong>\u4f53\u9a8c\u80fd\u4e3a\u7528\u6237\u5e26\u6765\u5373\u65f6\u7684\u4f53\u9a8c\u6548\u679c\uff0c\u6709\u5929\u7136\u8de8\u5e73\u53f0\u4f18\u52bf\uff0c\u53ef\u4ee5\u8f7b\u677e\u8fd0\u884c\u5728\u5404\u5927\u7cfb\u7edfWeb\u6d4f\u89c8\u5668\u4e4b\u4e0a\u3002\u4e14WebAR\u53ef\u4ee5\u8f7b\u677e\u63a5\u5165\u5230\u6dd8\u5b9d\u3001Shopify\u7b49\u5e73\u53f0\u4e0e\u81ea\u7814APP\u4e2d\uff0c 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class=\"wp-block-heading\"><strong>\u4e28<\/strong><strong>Lululemon\u5973\u6027\u978b\u5c65\u7cfb\u5217AR\u8bd5\u7a7f\u4f53\u9a8c<\/strong><\/h3>\n\n\n\n<p>\u8fd0\u52a8\u751f\u6d3b\u65b9\u5f0f\u54c1\u724clululemon\u63a8\u51fa\u54c1\u724c\u521b\u7acb24\u5e74\u6765\u7684\u9996\u4e2a\u5973\u6027\u978b\u5c65\u7cfb\u5217\uff0c\u8fdb\u5165lululemon\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\uff0c\u70b9\u51fb\u201c3D\u7a7a\u95f4\u201d\u5373\u53ef\u67e5\u770b\u978b\u5b503D\u6570\u5b57\u6a21\u578b\uff0c\u5e76\u4e00\u952eAR\u8bd5\u7a7f\u5404\u79cd\u6b3e\u5f0f\u3002<\/p>\n\n\n\n<p>AR\u5b9e\u65f6\u8db3\u90e8\u8ffd\u8e2a\u6280\u672f\u8d4b\u80fd\u978b\u5b50\u6a21\u578b\u5728\u79fb\u52a8\u8fc7\u7a0b\u4e2d\u4e5f\u80fd\u5b8c\u7f8e\u8d34\u5408\u811a\u6b65\uff0c\u8ba9\u7528\u6237\u63d0\u524d\u611f\u53d7blissfeel\u8dd1\u978b\u7684\u72ec\u7279\u8bbe\u8ba1\u7f8e\u611f\uff0c\u6253\u9020\u4e86\u5143\u5b87\u5b99\u7535\u5546\u4e2d\u6c89\u6d78\u5f0f\u8d2d\u7269\u4e4b\u65c5\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/08\/lulu2-1.gif\" alt=\"\" class=\"wp-image-6686\" width=\"298\" height=\"649\" \/><\/figure><\/div>\n\n\n\n<p>\u72ec\u7279\u7684\u6570\u5b57\u5316\u4f53\u9a8c\u63d0\u5347\u6d88\u8d39\u8005\u7684\u53c2\u4e0e\u5ea6\u4e0e\u8d2d\u7269\u4f53\u9a8c\uff0c\u52a9\u529blululemon \u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u978b\u5c65\u5e02\u573a\u5d2d\u9732\u5934\u89d2\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e28<\/strong><strong>\u52a0\u62ff\u5927\u9e45AR\u6ee4\u955c\u8bd5\u978b\u4f53\u9a8c<\/strong><\/h3>\n\n\n\n<p>\u52a0\u62ff\u5927\u9e45\u9996\u4e2a\u978b\u5c65\u7cfb\u5217\u4e8e2021\u5e7411\u6708\u5728\u4e2d\u56fd\u5168\u7403\u9996\u53d1\uff01\u54c1\u724c\u540c\u6b65\u4e0a\u7ebf\u4e86\u300cCanadaGoose\u978b\u5c65\u7cfb\u5217\u300d\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u7387\u5148\u63a8\u51fa\u4e86AR\u8bd5\u978b\u4f53\u9a8c\uff0c\u878d\u5408\u4e86AR\u4e0e3D\u7b49\u591a\u79cd\u6570\u5b57\u5316\u624b\u6bb5\uff0c\u8ba9\u6d88\u8d39\u8005\u80fd\u591f\u76f4\u63a5\u8bd5\u7a7f\u672c\u7cfb\u5217\u6240\u6709\u978b\u5c65\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/08\/dae1.gif\" alt=\"\" class=\"wp-image-6687\" width=\"308\" height=\"692\" \/><\/figure><\/div>\n\n\n\n<p>\u5728\u8bd5\u7a7f\u4f53\u9a8c\u7684\u540c\u65f6\uff0c\u54c1\u724c\u6a21\u62df\u5927\u96e8\u3001\u5927\u96fe\u4e0e\u51b0\u96ea\u4e09\u79cd\u5929\u6c14\u8da3\u5473AR\u6ee4\u955c\uff0c\u6570\u5b57\u5316\u91cd\u6784\u4e86\u672c\u7cfb\u5217\u978b\u5c65\u7684\u5b9e\u9645\u7a7f\u7740\u573a\u666f\uff0c\u5c06\u5e74\u8f7b\u6d88\u8d39\u8005<strong>AR\u6ee4\u955c<\/strong>\u4f7f\u7528\u4e60\u60ef<strong>\u3001\u6c89\u6d78\u5f0f\u7684\u8d2d\u7269\u4f53\u9a8c<\/strong>\u4e24\u8005\u7684\u6709\u673a\u7ed3\u5408\uff0c\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u66f4\u76f4\u89c2\u7684\u51b3\u7b56\u53c2\u8003\uff0c\u6311\u9009\u66f4\u9002\u5408\u7684\u978b\u5c65\u6b3e\u5f0f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e28<\/strong><strong>ADIDAS x GUCCI \u5c0f\u7a0b\u5e8fAR\u8bd5\u7a7f<\/strong><\/h3>\n\n\n\n<p>\u53e4\u9a70\u7ebf\u4e0a\u65d7\u8230\u5e97\u4e0a\u7ebf#AdidasxGucci 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\/><\/figure><\/div>\n\n\n\n<p>\u5728\u8bd5\u7a7f\u8fc7\u7a0b\u4e2d\uff0c\u6a21\u578b\u53ef\u6839\u636e\u4e0d\u540c\u7684\u8db3\u90e8\u89d2\u5ea6\u4ee5\u53ca\u8db3\u90e8\u7684\u79fb\u52a8\u548c\u65cb\u8f6c\u8d34\u5408\u811a\u9762\uff0c\u8fd8\u80fd\u4e00\u952e\u4e0a\u811a\u8bd5\u7a7f\u5e76\u5207\u6362\u978b\u6b3e\uff0c\u6253\u9020\u4e86\u6d41\u7545\u7684\u8bd5\u7a7f\u4f53\u9a8c\u548c\u771f\u5b9e\u7684\u8bd5\u7a7f\u6548\u679c\uff0c\u8ba9\u6d88\u8d39\u8005\u5728\u7ebf\u8fc7\u8db3\u4e86\u201c\u811a\u763e\u201d\u7684\u540c\u65f6\u79cd\u8349\u5546\u54c1\uff0c\u5e2e\u52a9\u63d0\u5347\u54c1\u724cROI\uff0c\u91cd\u5851\u4e86\u5143\u5b87\u5b99\u7535\u5546\u6a21\u5f0f\uff01<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#20799f\"><strong>02&nbsp;AR\u8bd5\u978b x NFT\u6570\u5b57\u65f6\u88c5<\/strong><\/h1>\n\n\n\n<p>\u6570\u5b57\u5316\u7684\u53ef\u6301\u7eed\u865a\u62df\u65f6\u5c1a\u88ab\u8ba4\u4e3a\u662f\u5143\u5b87\u5b99\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u636e\u7edf\u8ba1\uff0c\u4eca\u5e74\u4ee5\u6765NIKE\u3001PUMA\u3001\u4e2d\u56fd\u674e\u5b81\u3001ADIDAS\u7b49\u8fd0\u52a8\u54c1\u724c\u5747\u5df2\u53d1\u5e03NFT\u76f8\u5173\u7684\u8fd0\u52a8\u6f6e\u54c1\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48NFT\u6570\u5b57\u6f6e\u54c1\u7a76\u7adf\u6709\u4f55\u9b45\u529b\u80fd\u5438\u5f15\u4f17\u591a\u8fd0\u52a8\u54c1\u724c\u7eb7\u7eb7\u62a2\u6ee9\u5e03\u5c40\uff1f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e28<\/strong><strong>Nike\u9996\u4e2aNFT\u978b\u6b3e\u6b63\u5f0f\u4eae\u76f8<\/strong><\/h3>\n\n\n\n<p><strong>RTFKT x Nike Dunk Genesis CRYPTOKICKS&nbsp;<\/strong>\u662f\u8010\u514b\u9996\u4e2a NFT \u978b\u6b3e\uff0c\u5728\u5b98\u65b9\u63a8\u6587\u4e2d\uff0cRTFKT 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class=\"wp-block-heading\"><strong>\u4e28<\/strong><strong>ALIENWARE\u300c\u65e0\u754c\u7a7f\u68ad\u9774\u300dAR\u865a\u62df\u8bd5\u7a7f<\/strong><\/h3>\n\n\n\n<p>\u4e3a\u63a2\u5bfb\u591a\u91cd\u6b21\u5143\u7684\u65e0\u7a77\u672a\u77e5\uff0cALIENWARE\u5f00\u5c55\u201c\u63a2\u79d8X\u661f\u6b21\u5143\u201d\u884c\u52a8\uff0c\u7528\u6237\u53ef\u4ee5\u7528<strong>AR<\/strong><\/p>\n\n\n\n<p><strong>\u8bd5\u7a7f\u6570\u5b57\u65f6\u88c5<\/strong>\u7684\u65b9\u5f0f\u6253\u5f00\u6b21\u5143\u7a7f\u68ad\u4e4b\u95e8\uff0c\u8ba9\u865a\u62df\u4e0e\u73b0\u5b9e\u4ea4\u878d\uff0c\u5c06NFT\u6570\u5b57\u65f6\u88c5\u5e26\u8fdb\u73b0\u5b9e\uff0c\u8ba9\u7528\u6237\u611f\u53d7\u771f\u5b9e\u7684\u6570\u5b57\u65f6\u88c5\u8bd5\u7a7f\u4f53\u9a8c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/08\/06.14-alienware-week2-3-1.mp4\"><\/video><\/figure>\n\n\n\n<p>ALIENWARE\u7d27\u8ddf\u865a\u62df\u6570\u5b57\u65f6\u88c5\u7684\u6d6a\u6f6e\uff0c\u7528AR\u8bd5\u7a7f\u6280\u672f\u6253\u7834\u4e86\u865a\u5b9e\u7684\u8fb9\u754c\uff0c\u5c06NFT\u6570\u5b57\u65f6\u88c5\u5e26\u5165\u771f\u5b9e\u4e16\u754c\u4e2d\uff0c\u8ba9\u7528\u6237\u8fd1\u8ddd\u79bb\u63a5\u89e6\u6570\u5b57\u65f6\u88c5\u3002\u5dee\u5f02\u5316\u7684\u4e92\u52a8\u5efa\u7acb\u8d77\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u7684\u60c5\u611f\u8054\u7cfb\uff0c\u66f4\u5728\u865a\u62df\u4e16\u754c\u4e2d\u5851\u9020\u4e86\u54c1\u724c\u6545\u4e8b\uff0c\u4e3a\u54c1\u724c\u5728\u63a2\u7d22\u5143\u5b87\u5b99\u7684\u9053\u8def\u4e0a\u6316\u6398\u51fa\u66f4\u591a\u7684\u53ef\u80fd\u6027\uff01<\/p>\n\n\n\n<h1 class=\"has-text-color wp-block-heading\" style=\"color:#2e95c1\"><strong>03&nbsp;\u5feb\u95ea\u5e97\u4e2d\u7684AR\u8bd5\u978b<\/strong><\/h1>\n\n\n\n<p>\u4eba\u4eec\u5bf9\u201c\u65b0\u201d\u7684\u8ffd\u6c42\u662f\u6c38\u6052\u7684\uff0c\u8fd9\u79cd\u4e0d\u65ad\u5347\u7ea7\u7684\u8ffd\u6c42\u4e0e\u6280\u672f\u53d1\u5c55\u5171\u540c\u9a71\u52a8\u7740\u96f6\u552e\u53d8\u9769\u3002\u5feb\u95ea\u5e97\u4ee5<strong>\u6269\u5927\u54c1\u724c\u5f71\u54cd\u529b\u3001\u53d1\u5e03\u63a8\u5e7f\u65b0\u54c1\u3001\u8fd1\u8ddd\u79bb\u63a5\u89e6\u987e\u5ba2<\/strong>\u3001<strong>\u76f4\u63a5\u4fc3\u8fdb\u9500\u552e<\/strong>\u4e3a\u76ee\u7684\uff1bAR\u4e0e\u5feb\u95ea\u5e97\u7684\u7ed3\u5408\uff0c\u5c06AR\u521b\u610f\u8425\u9500\u6a21\u5f0f\u7ed3\u5408\u96f6\u552e\u5e97\u9762\u65b0\u4e1a\u6001\uff0c\u7279\u522b\u662f\u5728\u5143\u5b87\u5b99\u6982\u5ff5\u76db\u884c\u7684\u5f53\u4e0b\uff0c\u7528\u7075\u6d3b\u7684\u8425\u9500\u5f62\u5f0f\u521b\u65b0\u4e86\u8d2d\u7269\u6a21\u5f0f\uff0c\u52a0\u5f3a\u4e86\u54c1\u724c\u4e0e\u793e\u7fa4\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u60c5\u611f\u8054\u7ed3\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/08\/gucci-shoes.gif\" alt=\"\" class=\"wp-image-6692\" width=\"750\" height=\"428\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u4e28<\/strong><strong>Lululemon\u7ebf\u4e0b\u5feb\u95ea\u5e97<\/strong><\/h3>\n\n\n\n<p>\u4f34\u968f\u7740Chargefeel\u5973\u58eb\u8fd0\u52a8\u978b\u4e0a\u5e02\uff0clululemon\u978b\u5c65\u9650\u65f6\u4f53\u9a8c\u5e97\u4e5f\u5728\u4e0a\u6d77\u9759\u5b89\u5609\u91cc\u4e2d\u5fc3\u60ca\u8273\u4eae\u76f8\uff01<\/p>\n\n\n\n<p>lululemon\u7684\u5feb\u95ea\u5e97\u81ea\u7136\u4eae\u70b9\u6ee1\u6ee1\uff0c\u9996\u5148144\u53ea\u767d\u8272\u77f3\u818f\u978b\u6a21\u5c55\u793a\u5899\u5c31\u7ed9\u4eba\u6781\u5f3a\u7684\u89c6\u89c9\u9707\u64bc\uff0c\u540c\u65f6\u4f60\u8fd8\u80fd\u5728\u8fd9\u91cc\u4eb2\u81ea\u611f\u53d7\u201clululemon\u7684\u4e0a\u811a\u4f53\u9a8c\u201d\uff0c\u54c1\u724c\u7279\u522b\u8bbe\u8ba1\u4e86\u4e66\u67b6\u5f0f\u978b\u5899\uff0c\u65b9\u4fbf\u5927\u5bb6\u5728\u8fd9\u91cc\u4e0a\u811a\u8bd5\u7a7f\u4e0d\u540c\u989c\u8272\u7684\u978b\u5c65\u4ea7\u54c1\uff0c\u5341\u5206\u8d34\u5fc3\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/08\/lulu5.png\" alt=\"\" class=\"wp-image-6694\" width=\"750\" height=\"424\" \/><\/figure><\/div>\n\n\n\n<p>\u5feb\u95ea\u5e97\u4f5c\u4e3alululemon&nbsp;\u7ebf\u4e0b\u6e20\u9053\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u4e0e\u7ebf\u4e0aAR\u8bd5\u978b\u5f3a\u5f3a\u7ed3\u5408\uff0c\u521b\u65b0\u4e86\u89e6\u8fbe\u7528\u6237\u7684\u65b9\u5f0f\uff0c\u5e2e\u52a9ululemon\u53ca\u65f6\u6355\u6349\u5e02\u573a\u5bf9\u4e8e\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u57f9\u517b\u4e86\u4e0e\u7528\u6237\u4e4b\u95f4\u7684\u60c5\u611f\u7ebd\u5e26\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/08\/lulu3-1.gif\" alt=\"\" class=\"wp-image-6713\" width=\"750\" height=\"523\" 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