{"id":7384,"date":"2022-10-12T18:36:46","date_gmt":"2022-10-12T10:36:46","guid":{"rendered":"https:\/\/www.kivicube.com\/blog\/?p=7384"},"modified":"2023-08-15T17:45:03","modified_gmt":"2023-08-15T09:45:03","slug":"8%e4%b8%aa%e5%85%b3%e4%ba%8e%e5%a2%9e%e5%bc%ba%e7%8e%b0%e5%ae%9e%e4%bd%93%e9%aa%8c%e7%9a%84%e5%93%81%e7%89%8c%e7%a4%ba%e4%be%8b","status":"publish","type":"post","link":"https:\/\/www.kivicube.com\/blog\/news\/7384\/","title":{"rendered":"8\u4e2a\u5173\u4e8e\u589e\u5f3a\u73b0\u5b9e\u4f53\u9a8c\u7684\u54c1\u724c\u793a\u4f8b"},"content":{"rendered":"\n<p>\u636e\u8c03\u67e5\uff0c\u5168\u7403 AR \u5e02\u573a\u9884\u8ba1\u5c06\u4ece 2021 \u5e74\u7684 61.2 \u4ebf\u7f8e\u5143\u589e\u957f\u5230 2028 \u5e74\u7684 977.6 \u4ebf\u7f8e\u5143\u3002&nbsp;<\/p>\n\n\n\n<p>\u75ab\u60c5\u4e4b\u4e0b\uff0c\u54c1\u724c\u66f4\u9700\u8981\u901a\u8fc7\u6570\u5b57\u5e73\u53f0\u52a0\u6df1\u5ba2\u6237\u5173\u7cfb\u3002AR\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u4f7f\u54c1\u724c\u80fd\u591f\u63d0\u4f9b\u72ec\u7279\u548c\u8eab\u4e34\u5176\u5883\u7684\u6570\u5b57\u4f53\u9a8c\uff0c\u5e76\u4ee5\u4ee4\u4eba\u96be\u5fd8\u7684\u65b9\u5f0f\u5438\u5f15\u6d88\u8d39\u8005\u3002\u4ee5\u4e0b\u662f\u8fd1\u671f\u4e00\u4e9b\u54c1\u724c\u521b\u5efa\u7684\u57fa\u4e8e AR \u7684\u5217\u8868\uff0c\u4ee5\u53ca\u4ed6\u4eec\u4ece\u4e2d\u53d6\u5f97\u7684\u6210\u5c31\u3002<\/p>\n\n\n\n<h2 class=\"has-vivid-cyan-blue-color has-text-color has-text-align-center wp-block-heading\"><strong>1. \u6c83\u5c14\u739b \u2013 AR\u68c0\u6d4b\u5546\u54c1\u5e93\u5b58<\/strong><\/h2>\n\n\n\n<p>2020 \u5e74 10 \u6708\uff0c<a href=\"https:\/\/corporate.walmart.com\/newsroom\/2020\/10\/29\/in-this-new-era-of-retail-were-testing-new-ways-to-operate-and-its-the-customer-who-wins\">\u6c83\u5c14\u739b\u5ba3\u5e03<\/a>\u5c06\u5176\u56db\u5bb6\u5b9e\u4f53\u96f6\u552e\u5e97\u8f6c\u53d8\u4e3a\u201c\u6d4b\u8bd5\u5e97\u201d\uff0c\u65e8\u5728\u4f7f\u7528\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u4e3a\u5b9e\u4f53\u5e97\u5e26\u6765\u66f4\u4fbf\u6377\u7684\u5546\u54c1\u5e93\u5b58\u68c0\u6d4b\u529f\u80fd\uff0c\u5927\u5927\u63d0\u5347\u4e86\u5b9e\u4f53\u5e97\u94fa\u7684\u5de5\u4f5c\u6548\u7387\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u5546\u5e97\u4f7f\u7528AR\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u83b7\u5f97\u7684\u4e00\u4e2a\u91cd\u8981\u529f\u80fd\u662f\u5e93\u5b58\u63a7\u5236\uff0c\u8be5\u5e94\u7528\u7a0b\u5e8f\u52a0\u5feb\u4e86\u5c06\u7269\u54c1\u4ece\u540e\u53f0\u8fd0\u8f93\u5230\u9500\u552e\u533a\u6240\u9700\u7684\u65f6\u95f4\u3002\u5458\u5de5\u4f7f\u7528\u624b\u6301\u8bbe\u5907\u626b\u63cf\u67d0\u4e00\u4ef6\u5546\u54c1\u7684\u5916\u89c2\u5373\u53ef\u5f97\u5230\u8be5\u5546\u54c1\u7684\u5e93\u5b58\u4fe1\u606f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/econsultancy.imgix.net\/content\/uploads\/2021\/05\/12101604\/augmented-reality-app.jpg?auto=compress,format&amp;q=60&amp;w=652&amp;h=435\" alt=\"\u6c83\u5c14\u739b ar beta \u7528\u4e8e\u8865\u8d27\" class=\"wp-image-518662\" \/><\/figure>\n\n\n\n<p>\u8fd9\u662f\u589e\u5f3a\u73b0\u5b9e\u88ab\u7528\u4e8e\u589e\u5f3a\u5185\u90e8\u6d41\u7a0b\u7684\u4e00\u4e2a\u4f8b\u5b50\uff0c\u6709\u6548\u5730\u521b\u5efa\u4e86\u4e00\u4e2a\u66f4\u5feb\u7684\u5de5\u4f5c\u6d41\u7a0b\u3002\u5c3d\u7ba1\u5bf9\u5ba2\u6237\u4e0d\u53ef\u89c1\uff0c\u4f46\u6c83\u5c14\u739b\u8868\u793a\uff0c\u201c\u65e0\u8bba\u5982\u4f55\uff0c\u53d7\u76ca\u7684\u662f\u5ba2\u6237\u201d\uff0c\u8be5\u6280\u672f\u5e2e\u52a9\u5546\u5bb6\u66f4\u5feb\u5730\u4e0a\u67b6\u66f4\u591a\u4ea7\u54c1\uff0c\u63d0\u9ad8\u4e86\u6574\u4e2a\u7ebf\u4e0b\u5e97\u94fa\u7684\u8fd0\u884c\u6548\u7387\uff0c\u540c\u65f6\u589e\u5f3a\u4e86\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n<h2 class=\"has-vivid-cyan-blue-color has-text-color has-text-align-center wp-block-heading\"><strong>2. Snap\u2014\u2014\u57ce\u5e02\u753b\u5bb6<\/strong><\/h2>\n\n\n\n<p>2020 \u5e74 10 \u6708\uff0cSnap \u5728\u4f26\u6566\u5361\u7eb3\u6bd4\u8857\u63a8\u51fa\u4e86\u201c<strong>\u57ce\u5e02\u753b\u5bb6<\/strong>\u201d\u3002\u7528\u6237\u80fd\u591f\u4f7f\u7528AR \u5de5\u5177\u865a\u62df\u5730\u5728\u8857\u9053\u5546\u5e97\u4e0a\u65b9\u55b7\u6f06\uff0c\u5e76\u7528\u9884\u5148\u5236\u4f5c\u7684\u58c1\u753b\u88c5\u9970\u5b83\u4eec\u3002\u201c\u57ce\u5e02\u753b\u5bb6\u201d\u6700\u72ec\u7279\u7684\u65b9\u9762\u662f\u5b83\u662f\u4e00\u79cd\u5171\u4eab\u7684\u589e\u5f3a\u73b0\u5b9e\u4f53\u9a8c\uff0c\u8fd9\u610f\u5473\u7740\u4f7f\u7528\u5b83\u7684\u5176\u4ed6\u4eba\u53ef\u4ee5\u5728\u4f7f\u7528\u8be5\u7a0b\u5e8f\u7684\u540c\u65f6\uff0c\u4e5f\u80fd\u770b\u5230\u5404\u521b\u4f5c\u8005\u4eec\u55b7\u4e0b\u7684\u4f5c\u54c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/Introducing-City-Painter-by-Snapchat.mp4\"><\/video><\/figure>\n\n\n\n<p>\u201c\u57ce\u5e02\u753b\u5bb6\u201d\u662f\u5f53\u5730\u955c\u5934\u7684\u7b2c\u4e00\u4e2a\u4e3b\u8981\u793a\u4f8b\u2014\u2014Snap \u901a\u8fc7\u7ed8\u5236\u4e3b\u8981\u5730\u6807\uff0c\u5efa\u7acb\u4e86\u5171\u4eab\u865a\u62df\u4e16\u754c\u7684\u4fe1\u5fc3\u3002\u8be5\u516c\u53f8\u5728\u4e00\u6bb5<a href=\"https:\/\/www.youtube.com\/watch?v=4jA1RM5_WMc,\">\u5ba3\u4f20\u89c6\u9891<\/a>\u4e2d\u89e3\u91ca\u8bf4\uff0c\u201c\u901a\u8fc7\u4f7f\u7528\u5404\u79cd\u6570\u636e\u6e90\u3001360 \u5ea6\u56fe\u50cf\u548c\u793e\u533a\u5feb\u7167\u2014\u2014\u6211\u4eec\u80fd\u591f\u5efa\u7acb\u8d77\u5b8c\u6574\u7684\u7269\u7406\u4e16\u754c\u7684\u6570\u5b57\u5c55\u73b0\u3002\u201d<\/p>\n\n\n\n<p>\u968f\u7740\u6570\u5b57\u5316\u5de5\u5177\u7684\u53d1\u5c55\uff0c\u5927\u5927\u589e\u52a0\u4e86\u54c1\u724c\u53c2\u4e0e\u5176\u4e2d\u7684\u6f5c\u529b\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u5e0c\u671b\u5229\u7528\u6d88\u8d39\u8005\u5bf9\u63a2\u7d22\u548c\u5192\u9669\u7684\u6e34\u671b\u7684\u54c1\u724c\uff0c\u8fd9\u65e0\u7591\u662f\u4e00\u9879\u6210\u529f\u7684\u6570\u5b57\u5316\u8f6c\u578b\u4e4b\u8def\u3002<\/p>\n\n\n\n<h2 class=\"has-vivid-cyan-blue-color has-text-color has-text-align-center wp-block-heading\"><strong>3. ASOS\u2014\u2014\u201cSee My Fit\u201d&nbsp;<\/strong><\/h2>\n\n\n\n<p>Asos \u5bf9\u79fb\u52a8\u521b\u65b0\u5e76\u4e0d\u964c\u751f\uff0c\u65e9\u524d\uff0c\u54c1\u724c\u5c06\u89c6\u89c9\u641c\u7d22\u96c6\u6210\u5176\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u4e2d\u3002\u5230 2019 \u5e74\uff0cAsos \u5927\u529b\u878d\u5165AR\u6280\u672f\uff0c\u63a8\u51fa\u4e86\u4e00\u9879\u540d\u4e3a Virtual Catwalk \u7684\u5b9e\u9a8c\u6027 AR \u529f\u80fd\uff0c\u65e8\u5728\u5e2e\u52a9\u7528\u6237\u53ef\u89c6\u5316 100 \u4e2a Asos Design\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>\u968f\u7740 2020 \u5e74\u75ab\u60c5\u7684\u7206\u53d1\uff0c\u6a21\u7279\u548c\u6444\u5f71\u5e08\u88ab\u8feb\u5728\u5bb6\u5de5\u4f5c\uff0c\u8fd9\u5bfc\u81f4 Asos \u51b3\u5b9a<a href=\"https:\/\/www.asosplc.com\/~\/media\/Files\/A\/Asos-V2\/reports-and-presentations\/asos-scales-up-use-of-augmented-reality-in-partnership-with-zeekit.pdf\">\u6269\u5927<\/a>\u4f7f\u7528\u201cSee My Fit\u201d\u6280\u672f\u2014\u2014\u8be5\u6280\u672f\u4f7f\u7528\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u5c06\u670d\u88c5\u201c\u6570\u5b57\u5316\u201d\u5230\u6a21\u7279\u8eab\u4e0a\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"620\" height=\"349\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/asos-image.png\" alt=\"\" class=\"wp-image-7386\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/asos-image.png 620w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/asos-image-300x169.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure><\/div>\n\n\n\n<p>\u9664\u4e86\u8ba9 Asos \u89e3\u51b3\u4e00\u4e2a\u7d27\u8feb\u7684\u95ee\u9898\u2014\u2014\u7f51\u7ad9\u80fd\u591f\u6bcf\u5468\u5feb\u901f\u66f4\u65b0\u4ea7\u54c1\uff0c\u201cSee My Fit\u201d\u8fd8\u53ef\u4ee5\u901a\u8fc7\u5411\u8d2d\u7269\u8005\u5c55\u793a\u4e0d\u540c\u5c3a\u5bf8\u7684\u4ea7\u54c1\uff0c\u4ee5\u53ca\u5c06\u4e0d\u540c\u4ea7\u54c1\u7684\u771f\u5b9e\u5916\u89c2\u9644\u7740\u5728\u4e0d\u540c\u7684\u4f53\u578b\u4e0a\uff0c\u5c55\u793a\u51fa\u771f\u5b9e\u7684\u8bd5\u7a7f\u6548\u679c\u3002\u8fd9\u79cd\u865a\u62df\u7684\u8bd5\u7a7f\u4f53\u9a8c\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u63a8\u52a8\u9500\u552e\uff0c\u5e76\u51cf\u5c11\u4e86\u9000\u8d27\u7387\u3002<\/p>\n\n\n\n<p>Asos \u7684\u6570\u5b57\u521b\u65b0\u65e0\u7591\u4e3a\u5176\u5728\u8fc7\u53bb 18 \u4e2a\u6708\u7684\u6210\u529f\u505a\u51fa\u4e86\u8d21\u732e\uff0c\u5728\u516d\u4e2a\u6708\u5185\uff0c\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u9500\u91cf\u589e\u957f\u4e86<a href=\"https:\/\/www.netimperative.com\/2021\/04\/13\/asos-profits-jump-275-as-lockdown-drives-fashion-sales-online\/\">24% \u3002<\/a><\/p>\n\n\n\n<h2 class=\"has-vivid-cyan-blue-color has-text-color has-text-align-center wp-block-heading\"><strong>4. Pull &amp; Bear \u2013 \u7535\u5b50\u6e38\u620f<\/strong><\/h2>\n\n\n\n<p>\u96f6\u552e\u54c1\u724c Pull &amp; Bear \u7684\u6240\u6709\u8005 Inditex \u63a8\u51fa\u4e86\u201cPacific Game\u201d\u2014\u2014\u4e00\u6b3e\u4e0e Facebook \u7684\u201cCreative Shop\u201d\u5408\u4f5c\u5f00\u53d1\u7684 AR \u6e38\u620f\u3002\u8be5\u6e38\u620f\u5305\u542b\u4e86\u4ece\u52a0\u5229\u798f\u5c3c\u4e9a\u5230\u4e1c\u4eac\u7684\u865a\u62df\u65c5\u884c\uff0c\u5728\u6b64\u671f\u95f4\uff0c\u7528\u6237\u53ef\u4ee5\u79fb\u52a8\u5934\u90e8\u4ee5\u8eb2\u907f\u969c\u788d\u5e76\u6cbf\u9014\u6536\u96c6\u79ef\u5206\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/4.mp4\"><\/video><\/figure>\n\n\n\n<p>\u8be5\u6e38\u620f\u4e3b\u8981\u4e3a\u793e\u4ea4\u5a92\u4f53\u8bbe\u8ba1\uff0c\u7528\u6237\u53ea\u9700\u901a\u8fc7 Instagram \u7684\u524d\u7f6e\u6444\u50cf\u5934\u529f\u80fd\u8fdb\u884c\u6e38\u620f\uff0c\u540c\u65f6\u5728 Facebook \u4ee5\u53ca\u96f6\u552e\u5546\u81ea\u5df1\u7684\u7f51\u7ad9\u4e5f\u80fd\u5feb\u901f\u8fdb\u5165\u6e38\u620f\u3002<\/p>\n\n\n\n<h2 class=\"has-vivid-cyan-blue-color has-text-color has-text-align-center wp-block-heading\"><strong>5. Burberry \u2013 Olympia \u5728 Harrods \u51fa\u73b0<\/strong><\/h2>\n\n\n\n<p>\u96f6\u552e\u54c1\u724c\u6b63\u5728\u91cd\u65b0\u6784\u60f3 AR \u4f53\u9a8c\uff0c\u4ee5\u4fbf\u5c06\u75ab\u60c5\u671f\u95f4\u5438\u5f15\u7684\u987e\u5ba2\u6c89\u6dc0\u4e3a\u54c1\u724c\u7684\u5fe0\u5b9e\u7c89\u4e1d\u3002Burberry \u5c31\u662f\u8fd9\u6837\u4e00\u4e2a\u4f8b\u5b50\uff0c\u6700\u8fd1\u5728 Harrods \u63a8\u51fa\u4e86\u5f39\u51fa\u5f0f AR \u4f53\u9a8c\uff0c\u4ee5\u914d\u5408\u5176\u65b0 Olympia \u5305\u7684\u63a8\u51fa\u3002\u7528\u6237\u4f7f\u7528\u5e97\u5185\u7684\u4e8c\u7ef4\u7801\uff0c\u5c31\u80fd\u591f\u770b\u5230 Elphis \u96d5\u50cf\u5728\u5468\u56f4\u56db\u5904\u8d70\u52a8\uff0c\u5e76\u62cd\u6444\u7167\u7247\u6216\u89c6\u9891\u4e0e\u670b\u53cb\u5206\u4eab\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/econsultancy.imgix.net\/content\/uploads\/2021\/05\/12103146\/burberry-ar.jpeg?auto=compress,format&amp;q=60&amp;w=400&amp;h=500\" alt=\"\u5df4\u5b9d\u8389 ar popup harrods\" class=\"wp-image-518666\" \/><\/figure><\/div>\n\n\n\n<p>\u8fd9\u79cd\u7c7b\u578b\u7684\u4f53\u9a8c\u4e3a\u8d2d\u7269\u4f53\u9a8c\u589e\u6dfb\u4e86\u4e00\u70b9\u6c89\u6d78\u5f0f\u7684\u5174\u594b\u611f\u2014\u2014\u4f46\u5728\u75ab\u60c5\u4e4b\u540e\uff0cAR \u5bf9\u54c1\u724c\u548c\u6d88\u8d39\u8005\u90fd\u5177\u6709\u4e86\u65b0\u7684\u91cd\u8981\u6027\uff0c\u5b83\u5c06\u4ee5\u5dee\u5f02\u5316\u7684\u8d2d\u7269\u4f53\u9a8c\u5438\u5f15\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u56de\u5230\u5b9e\u4f53\u5e97\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.burberryplc.com\/en\/news\/brand\/2021\/burberry-launches-the-world-of-olympia-pop-up-in-harrods.html\">Burberry \u8868\u793a<\/a>\uff0c\u201c\u6b64\u6b21\u4f53\u9a8c\u662f\u4e00\u7cfb\u5217\u6d3b\u52a8\u4e2d\u7684\u6700\u65b0\u4e00\u6b21\uff0c\u65e8\u5728\u63a2\u7d22\u5b9e\u4f53\u4f53\u9a8c\u4e0e\u6570\u5b57\u4f53\u9a8c\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u4e3a\u6211\u4eec\u7684\u793e\u533a\u521b\u9020\u4ee4\u4eba\u5174\u594b\u7684\u65b0\u6982\u5ff5\u5e76\u63d0\u5347\u5962\u534e\u4f53\u9a8c\u3002\u201d<\/p>\n\n\n\n<h2 class=\"has-vivid-cyan-blue-color has-text-color has-text-align-center wp-block-heading\"><strong>6.\u5b9c\u5bb6\u5de5\u4f5c\u5ba4\u5e94\u7528\u7a0b\u5e8f<\/strong><\/h2>\n\n\n\n<p>\u5b9c\u5bb6\u7684\u8bbe\u8ba1\u5b9e\u9a8c\u5ba4 Space10 \u6700\u8fd1\u5bf9\u5b9c\u5bb6\u7684 AR \u4ea7\u54c1\u8fdb\u884c\u4e86\u6539\u8fdb\uff0c\u4ee5\u521b\u9020\u66f4\u5177\u529f\u80fd\u6027\u548c\u8eab\u4e34\u5176\u5883\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u6b64\u524d\uff0cIkea Place \u5e94\u7528\u7a0b\u5e8f\u5141\u8bb8\u7528\u6237\u5728\u623f\u95f4\u5185AR\u653e\u7f6e\u865a\u62df\u5bb6\u5177\u3002\u73b0\u5728\u5728 iPhone \u4e2d\u4f7f\u7528 LiDAR \u4f20\u611f\u5668\uff0c\u5168\u65b0\u7684 Ikea Studio \u5e94\u7528\u7a0b\u5e8f\u5e2e\u52a9\u7528\u6237\u80fd\u591f\u6355\u83b7\u6574\u4e2a 3D \u623f\u95f4\u5e73\u9762\u56fe\u5e76\u91cd\u65b0\u8bbe\u8ba1\u5b83\u4eec\uff0c\u5305\u62ec\u4ece\u7a97\u6237\u548c\u95e8\u6846\u5230\u5899\u58c1\u989c\u8272\u548c\u5730\u6bef\u7684\u6240\u6709\u5185\u5bb9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/econsultancy.imgix.net\/content\/uploads\/2021\/05\/11150914\/ikea-studio.png?auto=compress,format&amp;q=60&amp;w=652&amp;h=371\" alt=\"\" class=\"wp-image-518609\" \/><figcaption><em>\u56fe\u7247\uff1a<a href=\"https:\/\/www.designwith.studio\/\">Designwith.studio<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<p>\u7136\u800c\uff0c\u636e Wired \u62a5\u9053\uff0c\u8fd9\u4e2a\u7248\u672c\u7684 Ikea Studio \u4e3b\u8981\u662f\u4e3a Apple Glass \u7684\u5230\u6765\u505a\u51c6\u5907\uff0c\u5b83\u53ef\u4ee5\u521b\u9020\u51fa\u66f4\u52a0\u8eab\u4e34\u5176\u5883\u548c\u903c\u771f\u7684 AR \u4f53\u9a8c\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"has-vivid-cyan-blue-color has-text-color has-text-align-center wp-block-heading\"><strong>7. Gucci\u2014\u2014AR\u865a\u62df\u8bd5\u7a7f\u8fd0\u52a8\u978b<\/strong><\/h2>\n\n\n\n<p>\u96f6\u552e\u54c1\u724c\u6295\u8d44 AR \u6280\u672f\u7684\u4e3b\u8981\u539f\u56e0\u4e4b\u4e00\u662f\u5e2e\u52a9\u5ba2\u6237\u66f4\u5feb\u901f\u3001\u66f4\u660e\u667a\u7684\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u3002Gucci \u662f\u6700\u65e9\u8fd9\u6837\u505a\u7684\u5962\u4f88\u54c1\u724c\u4e4b\u4e00\uff0c\u54c1\u724c\u5728\u5176\u5e94\u7528\u7a0b\u5e8f\u4e2d\u6dfb\u52a0\u4e86 AR \u529f\u80fd\uff0c\u8ba9\u7528\u6237\u80fd\u865a\u62df\u201c\u8bd5\u7a7f\u201d\u8fd0\u52a8\u978b\u3002<\/p>\n\n\n\n<p>\u8fd9\u662f\u96f6\u552e AR \u7684\u4e00\u4e2a\u529f\u80fd\u5f3a\u5927\u7684\u793a\u4f8b\uff1b\u901a\u8fc7\u8ba9\u5ba2\u6237\u76f4\u89c2\u5730\u4e86\u89e3\u4ea7\u54c1\u5728\u73b0\u5b9e\u751f\u6d3b\u4e2d\u7684\u5916\u89c2\uff0c\u8be5\u6280\u672f\u7406\u8bba\u4e0a\u53ef\u4ee5\u51cf\u5c11\u9000\u8d27\u5e76\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/gucci-shoes.mp4\"><\/video><\/figure>\n\n\n\n<p>\u5728\u63a8\u51faAR\u865a\u62df\u8bd5\u978b\u7684\u540c\u65f6\uff0cGucci \u53d1\u5e03\u4e86\u4e00\u53cc\u865a\u62df\u8fd0\u52a8\u978b\uff0c\u7528\u6237\u53ef\u4ee5\u5728\u7ebf\u4e0a\u8bd5\u7a7f\u6216\u5206\u4eab\u3002\u57fa\u4e8e\u793e\u4ea4\u5a92\u4f53\u4e0a\u865a\u62df\u5f71\u54cd\u8005\u548c AR \u6280\u672f\u7684\u65e5\u76ca\u666e\u53ca\uff0c\u901a\u8fc7AR\u6280\u672f\u5b9e\u73b0\u7684\u865a\u62df\u8bd5\u7a7f\u4f53\u9a8c\u5df2\u7ecf\u9010\u6e10\u6d41\u884c\u8d77\u6765\u3002Wanna \u9996\u5e2d\u6267\u884c\u5b98 Sergey Arkhangelskiy<a href=\"https:\/\/www.businessoffashion.com\/articles\/technology\/gucci-is-selling-12-virtual-sneakers\">\u544a\u8bc9 Business of Fashion<\/a>\uff0c\u201c\u5728 5 \u5e74\u5230 10 \u5e74\u5185\uff0c\u65f6\u5c1a\u54c1\u724c\u7684\u5927\u90e8\u5206\u6536\u5165\u5c06\u6765\u81ea\u6570\u5b57\u4ea7\u54c1\u3002\u201d<\/p>\n\n\n\n<h2 class=\"has-vivid-cyan-blue-color has-text-color has-text-align-center wp-block-heading\"><strong>8. Machine A \u2013 \u865a\u62df\u6982\u5ff5\u5e97<\/strong><\/h2>\n\n\n\n<p>Machine-A \u662f\u4e00\u5bb6\u4f4d\u4e8e\u4f26\u6566\u7684\u6982\u5ff5\u5e97\uff0c\u81f4\u529b\u4e8e\u5c55\u793a\u5f53\u4ee3\u65f6\u5c1a\u8bbe\u8ba1\u3002\u7531\u4e8e\u4eca\u5e74\u7684\u4f26\u6566\u65f6\u88c5\u5468\u5927\u591a\u53d6\u6d88\uff0c\u8981\u4e48\u4ec5\u9650\u4e8e\u6570\u5b57\u79c0\uff0cMachine-A \u63d0\u51fa\u4e86\u4e00\u4e2a\u6982\u5ff5\uff0c\u8ba9\u5c3d\u53ef\u80fd\u591a\u7684\u4eba\u770b\u5230\u65b0\u5174\u8bbe\u8ba1\u5e08\u7684\u4f5c\u54c1\u3002<\/p>\n\n\n\n<p>Machine-A\u6253\u9020\u4e86\u4e00\u4e2a\u865a\u62df\u7cbe\u54c1\u5e97\uff0c<a href=\"https:\/\/www.showstudio.com\/news\/institute-of-digital-fashion-and-machine-a-take-fashion-retail-into-the-future\">\u6b63\u5982 ShowStudio \u6240\u8bf4<\/a>\uff0c\u65e8\u5728\u201c\u4e3a\u6570\u5b57\u8282\u76ee\u5b63\u5e26\u6765\u8eab\u4e34\u5176\u5883\u7684\u4f53\u9a8c\uff0c\u5f25\u5408 IRL \u548c URL \u4e4b\u95f4\u7684\u7a7a\u95f4\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/A-Tour-of-MACHINE-A-Institute-of-Digital-Fashions-Augmented-LFW-Filter.mp4\"><\/video><\/figure>\n\n\n\n<p>\u901a\u8fc7\u626b\u63cf\u5d4c\u5165\u5728\u6d77\u62a5\u548c\u5e7f\u544a\u724c\u4e2d\u7684\u4e8c\u7ef4\u7801\uff0c\u79fb\u52a8\u7528\u6237\u80fd\u591f\u8fdb\u5165\u865a\u62df\u7cbe\u54c1\u5e97\u5e76\u63a2\u7d22\u8bbe\u8ba1\u5e08\u7684\u65b0\u7cfb\u5217\u3002\u65f6\u5c1a\u521b\u65b0\u673a\u6784\u8d1f\u8d23\u4eba\u9a6c\u4fee\u00b7\u5fb7\u6797\u514b\u6c83\u7279<a href=\"https:\/\/www.voguebusiness.com\/consumers\/augmented-reality-store-machine-a-institute-of-fashion-design\">\u544a\u8bc9 Vogue Business<\/a>\uff0cAR 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src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/IoDF_x_MACHINE-A_1.width-2880.format-jpeg_JjqSYKEPnD5bGHfS-1-1024x576.jpg\" alt=\"\" class=\"wp-image-7394\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/IoDF_x_MACHINE-A_1.width-2880.format-jpeg_JjqSYKEPnD5bGHfS-1-1024x576.jpg 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/IoDF_x_MACHINE-A_1.width-2880.format-jpeg_JjqSYKEPnD5bGHfS-1-300x169.jpg 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/IoDF_x_MACHINE-A_1.width-2880.format-jpeg_JjqSYKEPnD5bGHfS-1-768x432.jpg 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/IoDF_x_MACHINE-A_1.width-2880.format-jpeg_JjqSYKEPnD5bGHfS-1-1536x864.jpg 1536w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/IoDF_x_MACHINE-A_1.width-2880.format-jpeg_JjqSYKEPnD5bGHfS-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>\u540c\u6837\uff0c\u4e3a\u5b9e\u73b0\u7ebf\u4e0a\u7ebf\u4e0b\u4ea4\u878d\u4e92\u52a8\u7684\u4f53\u9a8c\u5e97\uff0c\u7ed9\u6d88\u8d39\u8005\u5e26\u6765\u591a\u5143\u5316\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u7f8e\u5b9d\u83b2\u7ebd\u7ea6\u8f6c\u6218\u7ebf\u4e0a\uff0c\u4e0e<a href=\"https:\/\/www.kivisense.com\/\">Kivisense\u5f25\u77e5\u79d1\u6280<\/a>\u5408\u4f5c\uff0c\u63a8\u51fa\u4e86\u201c\u7f8e\u5b9d\u83b2\u7ebd\u7ea6\u5f8b\u52a8\u4e4b\u57ce\u201d\u5143\u5b87\u5b99\u73a9\u5986\u65b0\u4f53\u9a8c\uff0c\u65e8\u5728\u901a\u8fc7\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u83b7\u5f97\u5dee\u5f02\u5316\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/mbl-1.mp4\"><\/video><\/figure>\n\n\n\n<p>\u54c1\u724c\u5148\u901a\u8fc73D\u53ef\u89c6\u5316\u573a\u666f\u8ba9\u7528\u6237\u4e86\u89e3\u7f8e\u5b9d\u83b2\u7f8e\u5986\u7cfb\u5217\u4ea7\u54c1\u4fe1\u606f\uff0c\u52a0\u6df1\u5bf9\u7cfb\u5217\u4ea7\u54c1\u7684\u5370\u8c61\uff1b\u518d\u5229\u7528AI\u8bc6\u522b\u4e0eAR\u4eba\u8138\u8ffd\u8e2a\u6280\u672f\uff0c\u6253\u9020AR\u8bd5\u5986\u529f\u80fd\uff0c\u5b9e\u65f6\u5448\u73b0\u4e0a\u5986\u6548\u679c\uff0c\u8ba9\u7528\u6237\u4e0e\u4ea7\u54c1\u96f6\u8ddd\u79bb\u63a5\u89e6\uff0c\u8f85\u52a9\u5efa\u7acb\u5bf9\u7f8e\u5b9d\u83b2\u7f8e\u5986\u4ea7\u54c1\u7684\u8ba4\u77e5\u3002\u4e00\u952e\u8df3\u8f6c\u8d2d\u4e70\u529f\u80fd\uff0c\u5f15\u5bfc\u7528\u6237\u76f4\u63a5\u8d2d\u4e70\u4ea7\u54c1\uff0c\u8fd8\u539f\u7ebf\u4e0b\u8d2d\u7269\u6d41\u7a0b\uff0c\u6253\u901a\u4e86\u54c1\u724c\u6570\u5b57\u8425\u9500\u95ed\u73af\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/640-1-1024x640.png\" alt=\"\" class=\"wp-image-7409\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/640-1-1024x640.png 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/640-1-300x188.png 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/640-1-768x480.png 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/640-1-1536x960.png 1536w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/640-1-2048x1280.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/af856f09-2ae5-4cf6-84a8-20e7feb5454a-1-1024x640.png\" alt=\"\" class=\"wp-image-7397\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/af856f09-2ae5-4cf6-84a8-20e7feb5454a-1-1024x640.png 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/af856f09-2ae5-4cf6-84a8-20e7feb5454a-1-300x188.png 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/af856f09-2ae5-4cf6-84a8-20e7feb5454a-1-768x480.png 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/af856f09-2ae5-4cf6-84a8-20e7feb5454a-1-1536x960.png 1536w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/af856f09-2ae5-4cf6-84a8-20e7feb5454a-1.png 1728w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong>\u5f25\u77e5\u79d1\u6280<\/strong>\uff08<a href=\"http:\/\/kivisense.com\/\"><strong>Kivisense.com<\/strong><\/a>\uff09\uff0c\u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8eAR\u9886\u57df\u7684\u7684AI\u5e73\u53f0\u7c7b\u516c\u53f8\uff0c\u6211\u4eec\u591a\u5e74\u6f5c\u5fc3\u4e8e\u8ba1\u7b97\u673a\u89c6\u89c9\u548c\u589e\u5f3a\u73b0\u5b9e\u7684\u5e95\u5c42\u7b97\u6cd5\u6280\u672f\u7814\u53d1\uff0c\u662f\u56fd\u5185\u9886\u5148\u7684AR\u589e\u5f3a\u73b0\u5b9e\u89e3\u51b3\u65b9\u6848\u670d\u52a1\u5546\u3002<\/p>\n\n\n\n<p>\u5f25\u77e5\u81ea\u4e3b\u7814\u53d1\u7684\u8bd5\u7a7f\u8bd5\u6234AR\u80fd\u529b\u8ddf\u7535\u5546\u7ed3\u5408\uff0c\u521b\u9020\u4e86\u4ece\u5934\u5230\u624b\u5230\u8eab\u5230\u811a\u7684\u5b8c\u6574AR\u8bd5\u7a7f\u8bd5\u6234\u573a\u666f\u3002\u540c\u65f6\u6211\u4eec\u63d0\u4f9b\u4e86AR\u5236\u4f5c\u5e73\u53f0Kivicube\uff0c\u4e3a\u5168\u7403\u5f00\u53d1\u8005\u5b9e\u73b0\u81ea\u5df1\u5bf9\u5143\u5b87\u5b99\u7684\u521b\u9020\uff0c\u5e76\u6301\u7eed\u4e3a\u5fae\u4fe1AR\u4e0eWebAR\u751f\u6001\u63d0\u4f9b\u4e86\u6709\u5e7f\u5ea6\u6709\u6df1\u5ea6\u7684AR\u7b97\u6cd5\u5e73\u53f0\uff0c\u652f\u6301\u5982\u56fe\u50cf\u8ddf\u8e2a\u4e0e\u5b9e\u7269\u8ddf\u8e2a\u3001\u7a7a\u95f4SLM\u7b49\u573a\u666f\u4f7f\u7528\u3002<\/p>\n\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.kivisense.com\/\"><strong>\u8054\u7cfb\u6211\u4eec<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p>\ud83d\udce7\u5546\u52a1\u5408\u4f5c\uff1asales@kivisense.com<\/p>\n\n\n\n<p>\u6b22\u8fce\u6dfb\u52a0\u5f25\u77e5\u79d1\u6280\u5b98\u65b9\u5fae\u4fe1\uff1a<strong>kiviman72 <\/strong>\u76f4\u63a5\u4e0e\u6211\u4eec\u8054\u7cfb\uff01<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.kivicube.com\/blog\/news\/19590\/\">8th Wall \u505c\u670d\u540e\uff0c2026 \u5e74 WebAR \u4e0e\u5c0f\u7a0b\u5e8fAR \u5e73\u53f0\u9009\u578b\u5168\u6307\u5357<\/a><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" 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