{"id":7488,"date":"2022-10-20T10:14:01","date_gmt":"2022-10-20T02:14:01","guid":{"rendered":"https:\/\/www.kivicube.com\/blog\/?p=7488"},"modified":"2023-08-15T17:32:39","modified_gmt":"2023-08-15T09:32:39","slug":"nike-50%e5%91%a8%e5%b9%b4%ef%bc%9awebar%e9%9d%a9%e6%96%b0%e9%97%a8%e5%ba%97%e4%bd%93%e9%aa%8c","status":"publish","type":"post","link":"https:\/\/www.kivicube.com\/blog\/news\/7488\/","title":{"rendered":"NIKE 50\u5468\u5e74\uff1aWebAR\u9769\u65b0\u95e8\u5e97\u4f53\u9a8c"},"content":{"rendered":"\n<p>\u4e3a\u5e86\u795d\u54c1\u724c\u6210\u7acb50\u5468\u5e74\uff0cNIKE\u8010\u514b\u5728\u7ebd\u7ea6\u3001\u4e0a\u6d77\u7b49\u5168\u740311\u5bb6\u95e8\u5e97\u63a8\u51faWebAR\u9650\u65f6\u4f53\u9a8c\u6d3b\u52a8\uff0c\u7528\u672a\u6765\u79d1\u6280\u5c06\u54c1\u724c\u5386\u53f2\u5e26\u5165\u73b0\u5b9e\u751f\u6d3b\uff0c\u9769\u65b0\u95e8\u5e97\u96f6\u552e\u4f53\u9a8c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/nike-50th-ann-1.mp4\"><\/video><\/figure>\n\n\n\n<p>\u65e0\u9700\u4e0b\u8f7dAPP\uff0c\u6d88\u8d39\u8005\u4f7f\u7528\u667a\u80fd\u8bbe\u5907\u626b\u63cf\u95e8\u5e97\u6a71\u7a97\u4e0a\u7684\u4e8c\u7ef4\u7801\uff0c\u5373\u53ef\u8fdb\u5165\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u501f\u52a9AR\u6280\u672f\uff0c\u7528\u6237\u5c06\u4eb2\u624b\u5f00\u542f\u4e00\u7cfb\u5217\u5e26\u6709\u6807\u7b7e\u7684\u6863\u6848\u7eb8\u76d2\uff0c\u67e5\u770bWaffle\u8dd1\u978b\u3001Windrunner\u9632\u98ce\u5939\u514b\u7b49\u5341\u4f59\u6b3eNIKE\u7ecf\u5178\u5355\u54c1\uff0c\u5e76\u901a\u8fc7\u624b\u52bf\u6ed1\u52a8\u53caUI\u4ea4\u4e92\uff0c\u8fdb\u4e00\u6b65\u63a2\u7d22\u5546\u54c13D\u6a21\u578b\uff0c\u4e86\u89e3\u5176\u80cc\u540e\u7684\u6545\u4e8b\u3002<\/p>\n\n\n\n<p>NIKE\u5168\u7403\u54c1\u724c\u4f53\u9a8c\u8d1f\u8d23\u4eba\u8868\u793a\uff1a\u54c1\u724c\u5728\u6210\u7acb50\u5468\u5e74\u4e4b\u9645\u63a8\u51fa\u8f7b\u91cf\u7ea7WebAR\u4f53\u9a8c\uff0c\u662f\u5e0c\u671b\u5728\u7ebf\u4e0b\u96f6\u552e\u73af\u5883\u4e2d\u8bb2\u8ff0\u54c1\u724c\u7684\u8fc7\u53bb\u3001\u73b0\u5728\u4e0e\u672a\u6765\uff0c\u4ee5\u6b64\u5438\u5f15\u66f4\u591a\u6d88\u8d39\u8005\u524d\u5f80\u95e8\u5e97\u3001\u4e3b\u52a8\u63a2\u7d22\u54c1\u724c\u6545\u4e8b\uff0c\u53c2\u4e0eNIKE\u6570\u5b57\u9057\u4ea7\u9879\u76ee\u3002<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_1-scaled-1-683x1024.jpg\" alt=\"\" data-id=\"7500\" data-full-url=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_1-scaled-1.jpg\" data-link=\"https:\/\/www.kivicube.com\/blog\/?attachment_id=7500\" class=\"wp-image-7500\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_1-scaled-1-683x1024.jpg 683w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_1-scaled-1-200x300.jpg 200w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_1-scaled-1-768x1152.jpg 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_1-scaled-1-1024x1536.jpg 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_1-scaled-1-1366x2048.jpg 1366w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_1-scaled-1.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_2-scaled-1-683x1024.jpg\" alt=\"\" data-id=\"7501\" data-full-url=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_2-scaled-1.jpg\" data-link=\"https:\/\/www.kivicube.com\/blog\/?attachment_id=7501\" class=\"wp-image-7501\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_2-scaled-1-683x1024.jpg 683w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_2-scaled-1-200x300.jpg 200w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_2-scaled-1-768x1152.jpg 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_2-scaled-1-1024x1536.jpg 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_2-scaled-1-1366x2048.jpg 1366w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_2-scaled-1.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"683\" height=\"1024\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_3-scaled-1-683x1024.jpg\" alt=\"\" data-id=\"7502\" data-full-url=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_3-scaled-1.jpg\" data-link=\"https:\/\/www.kivicube.com\/blog\/?attachment_id=7502\" class=\"wp-image-7502\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_3-scaled-1-683x1024.jpg 683w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_3-scaled-1-200x300.jpg 200w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_3-scaled-1-768x1152.jpg 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_3-scaled-1-1024x1536.jpg 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_3-scaled-1-1366x2048.jpg 1366w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/NikeBUCK_3-scaled-1.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" 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class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"315\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/04\/4z62002q315tt4n70s30tvhxe2bs6z2vm8ozhtotw7ywlo3co0e6vt4g-preview-600x315-1.jpeg\" alt=\"\" class=\"wp-image-5287\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/04\/4z62002q315tt4n70s30tvhxe2bs6z2vm8ozhtotw7ywlo3co0e6vt4g-preview-600x315-1.jpeg 600w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/04\/4z62002q315tt4n70s30tvhxe2bs6z2vm8ozhtotw7ywlo3co0e6vt4g-preview-600x315-1-300x158.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>\u65e0\u72ec\u6709\u5076\uff0c\u745e\u58eb\u8fd0\u52a8\u54c1\u724cOn\u6602\u8dd1\u63a8\u51fa\u300c<strong>Cloudgo Game On<\/strong>\u300d<strong>AR\u4e92\u52a8\u521b\u65b0\u7ebf\u4e0b\u95e8\u5e97\u4f53\u9a8c<\/strong>\uff0c\u9080\u8bf7\u6d88\u8d39\u8005\u4ee5\u865a\u5b9e\u7ed3\u5408\u7684\u65b9\u5f0f\u4e86\u89e3\u5165\u95e8\u7ea7\u8dd1\u978b\u300cCloudgo\u300d\uff0c\u611f\u53d7\u300c\u7545\u8dd1\u4e91\u7aef\u300d\u7684\u9769\u65b0\u6027\u8dd1\u6b65\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u7528\u6237\u626b\u63cfOn\u6602\u8dd1\u95e8\u5e97\u4e2d\u7684\u4e8c\u7ef4\u7801\u5373\u53ef\u89e3\u9501\u7ebf\u4e0bAR\u573a\u666f\uff0c\u5b9e\u65f6\u67e5\u770b\u75313D\u6570\u5b57\u6a21\u578b\u5c55\u793a\u7684\u300cCloudgo\u300d\u8dd1\u978b\u7ed3\u6784\uff0c\u5305\u62ecCloudTec\u00ae\u7f13\u9707\u79d1\u6280\u3001Speedboard\u2122\u63a8\u8fdb\u677f\u3001Helion\u2122 Superfoam\u6ce1\u68c9\u7b49\u6570\u9879\u54c1\u724c\u4e13\u5229\uff0c\u76f4\u89c2\u5730\u5448\u73b0\u4e86\u4ea7\u54c1\u4fe1\u606f\uff0c\u5efa\u7acb\u8d77\u6d88\u8d39\u8005\u5bf9\u4e8e\u54c1\u724c\u66f4\u6df1\u5c42\u6b21\u7684\u4fe1\u8d56\u611f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/09\/on5-1.gif\" alt=\"\" class=\"wp-image-7295\" width=\"600\" height=\"315\"\/><\/figure><\/div>\n\n\n\n<p>\u540c\u65f6\uff0c\u54c1\u724c\u8fd8\u5728\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u4e2d\u878d\u5408AR\u4e0e3D\u7b49\u6570\u5b57\u5316\u624b\u6bb5\uff0c\u6253\u9020\u4e86\u7ebf\u4e0a<strong>AR\u573a\u666f\u3001\u8dd1\u978b\u79d1\u6280\u5c55\u793a<\/strong>\u4ee5\u53ca<strong>AR\u8bd5\u978b<\/strong>\u529f\u80fd\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7<strong>Slam AR<\/strong>\u6280\u672f\u5448\u73b0\u5728\u590d\u6742\u591a\u53d8\u7684\u73af\u5883\u4e0b\uff0c\u300cCloudgo\u300d\u8dd1\u978b\u4ee5\u5176\u7cbe\u81f4\u7684\u5de5\u827a\u4e0e\u524d\u6cbf\u7684\u79d1\u6280\u6784\u6210\uff0c\u5b8c\u7f8e\u9002\u914d\u591a\u91cd\u57ce\u5e02\u73af\u5883\uff0c\u5851\u9020\u4e86\u300c<strong>\u4e13\u4e1a\u3001\u521b\u65b0\u3001\u79d1\u6280<\/strong>\u300d\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u7ef4\u6301\u4e86\u54c1\u724c\u8c03\u6027\u3002<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/09\/on2.gif\" alt=\"\" class=\"wp-image-7288\" width=\"600\" height=\"315\"\/><\/figure><\/div>\n\n\n\n<p>\u6253\u5f00\u978b\u76d2\uff0c\u300cCloudgo\u300d\u8dd1\u978b3D\u6570\u5b57\u5316\u6a21\u578b\u968f\u5373\u51fa\u73b0\uff0c\u5c06\u978b\u4f53\u7ed3\u6784\u4ee5\u66f4\u76f4\u89c2\u7684\u65b9\u5f0f\u5448\u73b0\u7ed9\u6d88\u8d39\u8005\u3002\u70b9\u51fb\u201c<strong>AR\u8bd5\u978b<\/strong>\u201d\u8fd8\u53ef\u5f00\u542fAR\u865a\u62df\u8bd5\u978b\u4f53\u9a8c\uff0c\u5b9e\u73b0\u201c<strong>\u5373\u770b-\u5373\u8bd5-\u5373\u4e70<\/strong>\u201d\u7684\u4e00\u7ad9\u5f0f\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u501f\u52a9AR\u30013D\u7b49\u591a\u5143\u7684\u6570\u5b57\u5316\u8425\u9500\u624b\u6bb5\u5b9e\u73b0\u7ebf\u4e0a\u7ebf\u4e0b\u878d\u5408\u53d1\u5c55\uff0c\u5c06\u54c1\u724c\u89e6\u89d2\u4f38\u5411\u66f4\u591a\u7528\u6237\uff0c\u8fdb\u4e00\u6b65\u4e3a\u54c1\u724c\u7684\u53d1\u5c55\u63d0\u4f9b\u52a8\u529b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/10\/On0922-2.mp4\"><\/video><\/figure>\n\n\n\n<p><strong>\u5f25\u77e5\u79d1\u6280<\/strong>\uff08<a 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