{"id":8746,"date":"2022-12-30T16:40:00","date_gmt":"2022-12-30T08:40:00","guid":{"rendered":"https:\/\/www.kivicube.com\/blog\/?p=8746"},"modified":"2023-08-15T17:29:46","modified_gmt":"2023-08-15T09:29:46","slug":"%e5%9b%9b%e4%b8%aa%e6%96%b9%e6%b3%95%e6%89%93%e7%a0%b4ar%e8%90%a5%e9%94%80%e5%a3%81%e5%9e%92","status":"publish","type":"post","link":"https:\/\/www.kivicube.com\/blog\/news\/8746\/","title":{"rendered":"\u56db\u4e2a\u65b9\u6cd5\u6253\u7834AR\u8425\u9500\u58c1\u5792"},"content":{"rendered":"\n<p>\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u8f6c\u5411\u6570\u5b57\u8d2d\u7269\uff0c\u5404\u884c\u5404\u4e1a\u7684\u8425\u9500\u7b56\u7565\u4e5f\u53d1\u751f\u4e86\u5de8\u5927\u53d8\u5316\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u5f00\u59cb\u52a0\u5927\u5bf9AR\u8425\u9500\u7684\u5e03\u5c40\u3002\u76f8\u6bd4\u4f20\u7edf\u8425\u9500\uff0cAR\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u5229\u7528\u6709\u9650\u7684\u5c4f\u5e55\u7a7a\u95f4\uff0c\u521b\u9020\u4e86\u65e0\u9650\u7684\u8425\u9500\u548c\u5e7f\u544a\u673a\u4f1a\uff0c\u6253\u7834\u4e86\u4ea7\u54c1\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\u7684\u5c40\u9650\u6027\uff0c\u901a\u8fc7\u9ad8\u7ea7\u5185\u5bb9\u5f62\u6001\u4e3a\u7528\u6237\u521b\u9020\u8eab\u4e34\u5176\u5883\u7684\u8d2d\u7269\u4f53\u9a8c\uff0c\u540c\u65f6\u8fd8\u80fd\u4e3a\u54c1\u724c\u65b9\u63d0\u4f9b\u201c\u4f4e\u6210\u672c\uff0c\u9ad8\u4f20\u64ad\u201d\u7684\u8425\u9500\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p>\u90a3\u4e48\uff0c\u5728\u6570\u5b57\u65f6\u4ee3\uff0c\u54c1\u724c\u5e94\u8be5\u5982\u4f55\u5feb\u901f\u5229\u7528AR\u6280\u672f\uff0c\u6253\u9020\u4ee4\u4eba\u773c\u524d\u4e00\u4eae\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\uff1f\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u5c06\u63d0\u4f9b4\u4e2a\u7b80\u5355\u7684\u65b9\u6cd5\uff0c\u6765\u5e2e\u52a9\u4ece\u6765\u6ca1\u6709\u8fdb\u884c\u8fc7AR\u8425\u9500\u7684\u54c1\u724c\u5efa\u7acb\u81ea\u5df1\u7684\u7b56\u7565\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"684\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/12\/pexels-ksenia-chernaya-3951790-1024x684.jpg\" alt=\"\" class=\"wp-image-8747\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/12\/pexels-ksenia-chernaya-3951790-1024x684.jpg 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/12\/pexels-ksenia-chernaya-3951790-300x200.jpg 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/12\/pexels-ksenia-chernaya-3951790-768x513.jpg 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/12\/pexels-ksenia-chernaya-3951790-1536x1025.jpg 1536w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/12\/pexels-ksenia-chernaya-3951790-2048x1367.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">01 <\/span><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">\u56de\u5e94\u9884\u671f\uff0c\u5feb\u901f\u8e0f\u51fa\u7b2c\u4e00\u6b65<\/span><\/strong><\/h2>\n\n\n\n<p>\u636esnapchat\u9884\u6d4b\uff0c\u52302025\u5e7460%\u7684\u667a\u80fd\u624b\u673a\u7528\u6237\u90fd\u5c06\u662fAR\u6280\u672f\u7684\u91cd\u5ea6\u4f7f\u7528\u8005\u3002\u540c\u65f6AR\u8425\u9500\u4e5f\u662f\u4e00\u79cd\u53ef\u4ee5\u62d3\u5c55\u54c1\u724c\u89c6\u754c\uff0c\u52a0\u5f3a\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u8054\u7cfb\u548c\u63d0\u5347\u54c1\u724c\u58f0\u91cf\u7684\u91cd\u8981\u624b\u6bb5\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u76ee\u524d\uff0cAR\u8425\u9500\u5728\u4f9b\u9700\u4e4b\u95f4\u5b58\u5728\u7740\u5de8\u5927\u7684\u504f\u5dee\uff0c\u90a3\u4e48\u54c1\u724c\u60f3\u8981\u62a2\u5148\u5e03\u5c40AR\u8425\u9500\uff0c\u53ef\u4ee5\u4ece\u57fa\u672c\u8981\u7d20\u5f00\u59cb\u3002\u4e0d\u662f\u53ea\u6709\u590d\u6742\u7684\u64cd\u4f5c\u624d\u80fd\u4f53\u73b0AR\u8425\u9500\u7684\u4ef7\u503c\uff0c\u4e00\u4e2a\u5728\u7ebf\u8d34\u7eb8\uff0c\u6216\u8005\u80fd\u591f\u8ddf\u968f\u4eba\u8138\u53d8\u5316\u7684AR\u6ee4\u955c\u90fd\u662f\u53d6\u5f97\u5148\u53d1\u4f18\u52bf\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-very-dark-gray-color\">Dolce&amp;Gabbana\uff1a\u300c\u5fc3\u52a8\u4e86\u8393\u300dAR\u4e92\u52a8\u6ee4\u955c<\/span><\/strong><\/h4>\n\n\n\n<p>2022\u5e74\u4e03\u5915\u4e4b\u9645\uff0c\u675c\u5609\u73ed\u7eb3 Dolce&amp;Gabbana \u4ee5\u300cYou are the strawberry of my eye\u300d\u4e3a\u9898\uff0c\u503e\u60c5\u5f15\u8350\u4e03\u5915\u544a\u767d\u5b98\u2014\u2014\u300cDG\u8349\u8393\u4eba\u300d\uff0c\u4e3a\u6d6a\u6f2b\u7684\u8282\u65e5\u6c1b\u56f4\u589e\u6dfb\u4e86\u4e00\u4e1d\u4fcf\u76ae\u4e0e\u6e05\u65b0\u3002\u7528\u6237\u80fd\u591f\u5728\u54c1\u724c\u5b98\u65b9\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u4f53\u9a8c\u300c\u5fc3\u52a8\u4e86\u8393\u300dAR\u6ee4\u955c\uff0c\u4e0e\u300cDG\u8349\u8393\u4eba\u300d\u7a81\u7834\u6b21\u5143\u58c1\u5792\u751c\u871c\u4e92\u52a8\u3002\u501f\u52a9\u524d\u6cbfAR\u6280\u672f\uff0c\u7b80\u5355\u6d17\u8111\u7684\u5361\u901a\u7231\u5fc3\u5f62\u8c61\uff0c\u4e0e\u7cfb\u5217\u4ea7\u54c1\u7684\u8349\u8393\u5370\u82b1\u76f8\u547c\u5e94\uff0c\u5728\u8282\u594f\u8f7b\u5feb\u7684\u521b\u610f\u77ed\u7247\u4e2d\u4f20\u9012\u5fc3\u52a8\u4fe1\u53f7\uff0c\u6210\u529f\u8fbe\u5230\u5360\u636e\u6d88\u8d39\u8005\u5fc3\u667a\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/12\/DGCVD0729-1.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">02<\/span><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">\u6d1e\u5bdf\u6d88\u8d39\u8005\u9700\u6c42\uff0c\u5c06AR\u6269\u5c55\u5230\u5b9e\u9645\u751f\u6d3b\u4e2d<\/span><\/strong><\/h2>\n\n\n\n<p>\u6709\u4e86\u521d\u6b65\u7684AR\u5c1d\u8bd5\u540e\uff0c\u54c1\u724c\u53ef\u4ee5\u9009\u62e9\u901a\u8fc7AR\u4e3a\u6d88\u8d39\u8005\u5efa\u7acb\u6c89\u6d78\u5f0f\u7684\u4f53\u9a8c\u2014\u2014\u6c89\u6d78\u7684\u524d\u63d0\u662f\uff0cAR\u6548\u679c\u8981\u548c\u73b0\u5b9e\u4e16\u754c\u5efa\u7acb\u8054\u7cfb\u3002\u6bd4\u5982\u8ba9\u6d88\u8d39\u8005\u63a2\u7d22\u4e16\u754c\uff08\u5982\u5730\u56fe\u5bfc\u822a\uff09\uff0c\u4e0e\u4ed6\u4eba\u8054\u7cfb\uff08\u5982\u5bfb\u627e\u670b\u53cb\uff09\uff0c\u4ee5\u53ca\u4fc3\u8fdb\u4e2a\u4eba\u6210\u957f\uff08\u5982AR\u5b66\u4e60\uff09\u7b49\u65b9\u5f0f\uff0c\u8ba9\u6d88\u8d39\u8005\u611f\u53d7\u5230AR\u80fd\u591f\u63d0\u4f9b\u7684\u4e0e\u4f17\u4e0d\u540c\u7684\u73b0\u5b9e\u610f\u4e49\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Countdown\uff1aAR\u684c\u9762\u519c\u573a\u4f53\u9a8c<\/strong><\/h4>\n\n\n\n<p>Zappar\u4e3a Countdown \u521b\u9020\u4e86AR\u684c\u9762\u519c\u573a\u4f53\u9a8c\uff0c\u4ee5\u6b64\u6765\u6559\u80b2\u4eba\u4eec\u4e86\u89e3\u65b0\u897f\u5170\u548c\u6fb3\u5927\u5229\u4e9a\u519c\u4e1a\u4e16\u754c\u7684\u91cd\u8981\u6027\u3002\u8fd9\u79cd\u591a\u5c42\u6b21\u4f53\u9a8c\u57fa\u4e8e\u7a7a\u95f4\u5b9a\u4f4d\u4e0e\u8ffd\u8e2a\u6280\u672f\uff0c\u62d6\u62c9\u673a\u5728\u519c\u573a\u884c\u9a76\u3001\u519c\u6c11\u5728\u7530\u95f4\u884c\u8d70\u76843D\u52a8\u753b\uff0c\u4f7f\u6574\u4e2a\u519c\u573a\u6829\u6829\u5982\u751f\u3002&nbsp;\u901a\u8fc7\u519c\u573a\u4e0d\u540c\u533a\u57df\u7684AR\u6e38\u620f\u4ee5\u53ca\u591a\u4e2aAR\u6ee4\u955c\u7b49\u4e92\u52a8\u4f53\u9a8c\u878d\u5408\uff0c\u5efa\u7acb\u4e86\u4e00\u4e2a\u5b8c\u6574\u7684\u3001\u6c89\u6d78\u5f0f\u7684\u5143\u5b87\u5b99\u751f\u6001\u7cfb\u7edf\uff0c\u65e2\u9002\u5408\u6559\u80b2\u53c8\u9002\u5408\u5a31\u4e50\uff0c\u63d0\u5347\u4e86\u6d88\u8d39\u8005\u7684\u559c\u7231\u5ea6\u548c\u5fe0\u8bda\u5ea6\uff0c\u83b7\u5f97\u4e86\u5dee\u5f02\u5316\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/12\/20221230_151901.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">03<\/span><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">\u8d2f\u7a7f\u5b8c\u6574\u7684\u6d88\u8d39\u751f\u547d\u5468\u671f<\/span><\/strong><\/h2>\n\n\n\n<p>\u968f\u7740WebAR\u4e0e\u5fae\u4fe1\u5c0f\u7a0b\u5e8fAR\u7684\u5e7f\u6cdb\u5e94\u7528\uff0cAR\u8bd5\u7a7f\u8bd5\u6234\u80fd\u529b\u4e0e\u7535\u5546\u7ed3\u5408\uff0c\u521b\u9020\u4e86\u4ece\u5934\u624b\u5230\u8eab\u5230\u811a\u7684\u5b8c\u6574AR\u8bd5\u7a7f\u8bd5\u6234\u573a\u666f\uff0c\u7528\u6237\u8db3\u4e0d\u51fa\u6237\u5373\u53ef\u5b9e\u73b0\u9ad8\u5ea6\u81ea\u7531\u7684\u4f4d\u79fb\u4e0e\u573a\u666f\u4ea4\u4e92\uff0c\u6c89\u6d78\u5f0f\u63a2\u7d22\u5143\u5b87\u5b99\u8d2d\u7269\u7a7a\u95f4\u3002\u4e14WebAR\u53ef\u4ee5\u8f7b\u677e\u63a5\u5165\u5230\u6dd8\u5b9d\u3001Shopify\u7b49\u5e73\u53f0\u4e0e\u81ea\u7814APP\u4e2d\uff0c\u80fd\u8ba9\u4e92\u52a8\u5feb\u901f\u89e6\u8fbe\u591a\u4e2a\u5708\u5c42\u7528\u6237\uff0c\u5e76\u901a\u8fc7\u5176\u9ec4\u91d1\u793e\u4ea4\u77e9\u9635\u523a\u6fc0\u4e92\u52a8\u88c2\u53d8\uff0c\u8d2f\u7a7f\u5b8c\u6574\u7684\u6d88\u8d39\u751f\u547d\u5468\u671f\uff0c\u4e3a\u54c1\u724c\u5e26\u6765\u54c1\u6548\u534f\u540c\u7684\u8425\u9500\u6548\u679c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/12\/GUCCI.gif\" alt=\"\" class=\"wp-image-8759\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u7f8e\u5b9d\u83b2\u7ebd\u7ea6\u5f8b\u52a8\u4e4b\u57ce\uff1a\u6253\u9020\u5143\u5b87\u5b99\u73a9\u5986\u65b0\u4f53\u9a8c<\/strong><\/h4>\n\n\n\n<p>Maybelline\u7f8e\u5b9d\u83b2\u7ebd\u7ea6\u300c\u5f8b\u52a8\u4e4b\u57ce\u300d\u5929\u732b\u53cc\u5341\u4e00\u72c2\u6b22\u5f00\u542f\uff0c\u9080\u8bf7\u7528\u6237\u4e0e\u97e9\u56fd\u5973\u56e2ITZY\u5171\u521b\u5143\u5b87\u5b99\u73a9\u5986\u65b0\u6f6e\u6d41\u3002\u6807\u5fd7\u6027\u5f69\u5986\u5143\u7d20\u878d\u5408\u591a\u5143\u6570\u5b57\u5316\u4f53\u9a8c\uff0c\u4ee53D\u865a\u62df\u7a7a\u95f4\u3001AR\u8da3\u5473\u4e92\u52a8\u7b49\u5e26\u9886\u5e74\u8f7b\u6d88\u8d39\u8005\u8df3\u8131\u5e38\u89c4\uff0c\u7115\u53d1\u7f8e\u5986\u54c1\u724c\u7ebf\u4e0a\u8425\u9500\u65b0\u6d3b\u529b\uff01<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2022\/12\/Maybelline0930.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">04<\/span><\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">\u4f53\u73b0\u54c1\u724c\u4ef7\u503c<\/span><\/strong><\/h2>\n\n\n\n<p>\u4f5c\u4e3a\u8425\u9500\u4eba\u5458\u548c\u5e7f\u544a\u5ba2\u6237\uff0c\u6211\u4eec\u90fd\u5728\u8bb2\u6545\u4e8b\u3002AR\u53ef\u4ee5\u63d0\u4f9b\u4e00\u4e2a\u66f4\u5177\u6c89\u6d78\u611f\u7684\u5e73\u53f0\uff0c\u4f7f\u54c1\u724c\u62bd\u8c61\u7684\u201c\u53e3\u53f7\u201d\u548c\u201c\u4ef7\u503c\u89c2\u201d\u8f6c\u5316\u4e3a\u53ef\u4ee5\u88ab\u611f\u77e5\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u548c\u6d88\u8d39\u8005\u5efa\u7acb\u66f4\u6df1\u7684\u8054\u7cfb\u3002\u8bbe\u60f3\u4e00\u4e0b\u6211\u4eec\u628aAR\u6280\u672f\u4e0e\u54c1\u724c\u6545\u4e8b\u8fde\u63a5\u5728\u4e00\u8d77\uff0c\u662f\u5426\u5c31\u53ef\u4ee5\u901a\u8fc7\u7528\u6237\u7684\u53c2\u4e0e\u6765\u63d0\u5347\u54c1\u724c\u7684\u4eb2\u548c\u529b\u5462\uff1f<\/p>\n\n\n\n<h4 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