{"id":9246,"date":"2023-03-03T16:50:10","date_gmt":"2023-03-03T08:50:10","guid":{"rendered":"https:\/\/www.kivicube.com\/blog\/?p=9246"},"modified":"2023-08-15T17:24:16","modified_gmt":"2023-08-15T09:24:16","slug":"ar%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%ef%bc%8c%e8%a7%a3%e9%94%81%e4%ba%92%e5%8a%a8%e8%90%a5%e9%94%80%e6%96%b0%e7%8e%a9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.kivicube.com\/blog\/news\/9246\/","title":{"rendered":"AR\u6237\u5916\u5e7f\u544a\uff1a\u6253\u9020\u4e92\u52a8\u8425\u9500\u65b0\u573a\u666f"},"content":{"rendered":"\n<p>\u8fc7\u53bb\u6237\u5916\u5a92\u4f53\u5f62\u5f0f\u8f83\u4e3a\u5355\u4e00\uff0c\u6d88\u8d39\u8005\u9762\u5bf9\u5e7f\u544a\u5f80\u5f80\u662f\u201c\u4e0d\u5f97\u4e0d\u770b\u201d\uff0c\u672c\u8eab\u5e26\u6709\u4e00\u5b9a\u62b5\u89e6\u5fc3\u7406\u6216\u76f4\u63a5\u89c6\u800c\u4e0d\u89c1\uff0c\u4f20\u64ad\u6548\u7387\u548c\u54c1\u724c\u5efa\u8bbe\u90fd\u4f1a\u53d7\u5230\u5f71\u54cd\u3002\u800cAR\u6237\u5916\u5e7f\u544a\u7684\u51fa\u73b0\uff0c\u4e3a\u6237\u5916\u5e7f\u544a\u5982\u4f55\u7f14\u9020\u66f4\u5927\u5a92\u4f53\u4ef7\u503c\u63d0\u4ea4\u4e86\u6ee1\u610f\u7684\u7b54\u5377\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Backdrop_edit2-websitetest-1024x683.jpg\" alt=\"\" class=\"wp-image-9252\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Backdrop_edit2-websitetest-1024x683.jpg 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Backdrop_edit2-websitetest-300x200.jpg 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Backdrop_edit2-websitetest-768x512.jpg 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Backdrop_edit2-websitetest-1536x1024.jpg 1536w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Backdrop_edit2-websitetest-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u51ed\u501f\u6c89\u6d78\u5f0f\u7684\u4e92\u52a8\u4f53\u9a8c\u548c\u7ebf\u4e0a\u4e0e\u7ebf\u4e0b\u7684\u8054\u52a8\uff0cAR\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u8fd1\u4e9b\u5e74\u6765\u8d8a\u6765\u8d8a\u6210\u4e3a\u5168\u7403\u5e7f\u544a\u4e3b\u7684\u65b0\u5ba0\u3002\u90a3\u4e48\uff0cAR+\u6237\u5916\u5e7f\u544a\u7a76\u7adf\u6709\u4f55\u9b45\u529b\uff0c\u8ba9\u5e7f\u544a\u4e3b\u62a2\u7740\u4e70\u5355\u5462\uff1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">01 <\/span><\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">\u4f53\u9a8c\u5f0f\u4e92\u52a8\u624b\u6bb5\uff0c\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6<\/span><\/strong><\/h4>\n\n\n\n<p>AR\u4e92\u52a8\u6237\u5916\u5e7f\u544a\u4e0d\u4ec5\u53ef\u4ee5\u5411\u7528\u6237\u4f20\u64ad\u4fe1\u606f\uff0c\u8fd8\u53ef\u4ee5\u5229\u7528\u5176\u6240\u5904\u7684\u4e30\u5bcc\u573a\u666f\uff0c\u4e3b\u52a8\u5438\u5f15\u53d7\u4f17\u53c2\u4e0e\u4f53\u9a8c\uff0c\u4f7f\u53d7\u4f17\u5728\u4e92\u52a8\u8fc7\u7a0b\u4e2d\u4e3b\u52a8\u63a5\u53d7\u5a92\u4f53\u4f20\u8fbe\u7684\u5e7f\u544a\u4fe1\u606f\uff0c\u5e76\u8fdb\u884c\u4e8c\u6b21\u4f20\u64ad\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"818\" height=\"464\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/20230303164408.png\" alt=\"\" class=\"wp-image-9253\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/20230303164408.png 818w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/20230303164408-300x170.png 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/20230303164408-768x436.png 768w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/figure>\n\n\n\n<p>\u767e\u4e8b\u53ef\u4e50\u5229\u7528AR\u6280\u672f\u5728\u4f26\u6566\u8857\u5934\u505a\u4e86\u4ef6\u75af\u72c2\u7684\u4e8b\uff0c\u8fd9\u662fAR\u5e7f\u544a\u7b2c\u4e00\u6b21\u5165\u4fb5\u8857\u5934\u3002<\/p>\n\n\n\n<p>\u767e\u4e8b\u53ef\u4e50\u5c06\u5019\u8f66\u4ead\u8fdb\u884c\u4e86\u7279\u6b8a\u6539\u88c5\uff0c\u5019\u8f66\u7684\u8def\u4eba\u7a0d\u5fae\u6ce8\u610f\u4e0b\u5c4f\u5e55\uff0c\u5c31\u80fd\u770b\u5230\u73b0\u5b9e\u4e16\u754c\u4e2d\u53d1\u751f\u4e86\u4e0d\u53ef\u601d\u8bae\u7684\u4e8b\uff0c\u4f8b\u5982\u5916\u661f\u4eba\u5165\u4fb5\u5730\u7403\u3001\u4e0b\u6c34\u9053\u89e6\u624b\u4f38\u51fa\u6765\u6293\u4eba\u7b49\u7b49\uff0c\u800c\u5728\u5c4f\u5e55\u540e\u9762\u5374\u662f\u7a7a\u7a7a\u5982\u4e5f\u3002\u8bb8\u591a\u8def\u4eba\u5728\u5c4f\u5e55\u540e\u9762\u4f5c\u51fa\u5404\u79cd\u641e\u602a\u7684\u52a8\u4f5c\uff0c\u50cf\u662f\u88c5\u51fa\u88ab\u5916\u661f\u4eba\u6293\u8d70\u5bb3\u6015\u7684\u8868\u60c5\uff0c\u88ab\u8001\u864e\u8ffd\u7684\u60ca\u609a\u753b\u9762\uff0c\u88ab\u89e6\u624b\u62d6\u8d70\u7684\u65e0\u5948\u795e\u6001\u7b49\uff0c\u5f15\u5f97\u4e0d\u5c11\u7684\u4eba\u8def\u4eba\u5408\u5f71\u3001\u5f55\u89c6\u9891\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Pepsi-Max-Unbelievable-Bus-Shelter-Augmented-Reality-Digital-OOH-Talon-OOH.mp4\"><\/video><\/figure>\n\n\n\n<p>AR\u4e92\u52a8\u5c4f\u5e55\u91cc\u51fa\u73b0\u4e86\u5f88\u591a\u7535\u5f71\u60c5\u8282\uff0c\u8ba9\u89c2\u4f17\u4ea7\u751f\u8eab\u7f6e\u5176\u4e2d\u7684\u611f\u53d7\uff0c\u6709\u6548\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6\u3002\u540c\u65f6\uff0c\u6eda\u52a8\u51fa\u73b0\u7684\u767e\u4e8b\u53ef\u4e50\u7684\u5ba3\u4f20\u8bed\uff0c\u4e5f\u5728\u793e\u4ea4\u88c2\u53d8\u4e2d\uff0c\u5b9e\u73b0\u54c1\u724c\u7406\u5ff5\u7684\u4f20\u9012\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">02<\/span><\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">\u4e30\u5bcc\u7684\u6587\u5316\u5185\u6db5\uff0c\u63d0\u5347\u54c1\u724c\u58f0\u91cf<\/span><\/strong><\/h4>\n\n\n\n<p>\u501f\u52a9AR\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\uff0c\u6237\u5916\u5e7f\u544a\u53ef\u4ee5\u5728\u865a\u62df\u4e16\u754c\u518d\u73b0\u5386\u53f2\u3001\u8bb2\u8ff0\u6545\u4e8b\uff0c\u4e0e\u7528\u6237\u5efa\u7acb\u60c5\u611f\u8054\u7ed3\u3002\u5728\u6293\u4f4f\u6d88\u8d39\u8005\u6ce8\u610f\u529b\u7684\u540c\u65f6\uff0c\u8d62\u5f97\u6d88\u8d39\u8005\u6b22\u5fc3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Rita_Ora_EE_AR_iPhone_12-v2-1024x576.jpg\" alt=\"\" class=\"wp-image-9258\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Rita_Ora_EE_AR_iPhone_12-v2-1024x576.jpg 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Rita_Ora_EE_AR_iPhone_12-v2-300x169.jpg 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Rita_Ora_EE_AR_iPhone_12-v2-768x432.jpg 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Rita_Ora_EE_AR_iPhone_12-v2-1536x864.jpg 1536w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Rita_Ora_EE_AR_iPhone_12-v2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u827a\u672f\u5bb6\u5965\u65af\u6c40\u00b7\u5361\u7c73\u5c14\u521b\u4f5c\u4e86\u4e00\u5e45\u5927\u578b\u7ed8\u753b\uff0c\u5c06\u5176\u5236\u6210\u5e7f\u544a\u724c\u7684\u6837\u5b50\u653e\u7f6e\u4e8eWormfarm Institute\u7684\u519c\u573a\u89c2\u666f\u9053\u8def\u4e00\u4fa7\u3002<\/p>\n\n\n\n<p>\u5f53\u6e38\u5ba2\u7a7f\u8d8a\u5a01\u65af\u5eb7\u661f\u5dde50\u82f1\u91cc\u7684\u4e61\u6751\u9053\u8def\uff0c\u5c31\u80fd\u7528\u624b\u673a\u626b\u63cf\u8fd9\u5e45\u753b\u3002AR\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u8ba9\u89c2\u4f17\u53ef\u4ee5\u8d70\u8fdb\u8fc7\u53bb\uff0c\u771f\u5b9e\u770b\u5230\u5a01\u65af\u5eb7\u661f\u5dde\u6fd2\u4e34\u706d\u7edd\u6216\u5df2\u7ecf\u706d\u7edd\u7684\u666f\u89c2\u548c\u751f\u7269\u3002\u65e2\u80fd\u6c89\u6d78\u5f0f\u611f\u609f\u6c89\u75db\u7684\u5386\u53f2\uff0c\u4e5f\u80fd\u5c55\u671b\u672a\u6765\u6f5c\u5728\u7684\u666f\u89c2\u8f6c\u53d8\uff0c\u65e8\u5728\u5c55\u793a\u4eba\u4e0e\u81ea\u7136\u548c\u8c10\u5171\u751f\u7684\u5185\u6838\u3002\u5728\u827a\u672f\u548c\u4eba\u6587\u7684\u52a0\u6301\u4e0b\uff0cAR\u6237\u5916\u5e7f\u544a\u724c\uff0c\u6709\u6548\u63d0\u5347\u4e86\u519c\u573a\u58f0\u91cf\u5e76\u4e3a\u5f53\u5730\u6587\u65c5\u8d4b\u80fd\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/20230303_162039-1.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">03<\/span><\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><span class=\"has-inline-color has-vivid-purple-color\">\u7ebf\u4e0a\u7ebf\u4e0b\u8054\u52a8\uff0c\u52a9\u529b\u9ad8\u6548\u8f6c\u5316<\/span><\/strong><\/h4>\n\n\n\n<p>\u6237\u5916\u5a92\u4f53\u5e7f\u544a\u5728\u5c4f\u5e55\u5c55\u793a\u7a7a\u95f4\u5927\u5c0f\u4e0a\u4e0d\u53d7\u9650\u5236\uff0c\u66f4\u52a0\u80fd\u591f\u5339\u914dAR\u7684\u89c6\u89c9\u6548\u679c\uff0c\u5b9e\u73b0\u8d8b\u8fd1\u4e8e\u771f\u5b9e\u7684\u5546\u54c1\u5c55\u793a\u548c\u6d88\u8d39\u4f53\u9a8c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"546\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/1_JIYA-3cBqG1YfWOMfdEGng-1.jpeg\" alt=\"\" class=\"wp-image-9257\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/1_JIYA-3cBqG1YfWOMfdEGng-1.jpeg 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/1_JIYA-3cBqG1YfWOMfdEGng-1-300x160.jpeg 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/1_JIYA-3cBqG1YfWOMfdEGng-1-768x410.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4e3a\u5e86\u795d\u300a\u963f\u51e1\u8fbe\uff1a\u6c34\u4e4b\u9053\u300b\u4e0a\u6620\uff0c20th Century Studios\u5728\u5df4\u9ece\u5e02\u4e2d\u5fc3\u7684 286 \u5e73\u65b9\u7c73\u663e\u793a\u5c4f\u4e0a\u5c06AR\u4f53\u9a8c\u951a\u5b9a\u5728\u73b0\u5b9e\u4e16\u754c\u4e2d\uff0c\u8425\u9020\u51fa\u771f\u6b63\u72ec\u7279\u7684\u6c89\u6d78\u611f\u548c\u771f\u5b9e\u611f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"362\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Avatar-The-Way-Of-Water-Header-Medium.jpeg\" alt=\"\" class=\"wp-image-9254\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Avatar-The-Way-Of-Water-Header-Medium.jpeg 640w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Avatar-The-Way-Of-Water-Header-Medium-300x170.jpeg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" 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