{"id":9572,"date":"2023-03-24T17:10:13","date_gmt":"2023-03-24T09:10:13","guid":{"rendered":"https:\/\/www.kivicube.com\/blog\/?p=9572"},"modified":"2023-08-15T17:20:41","modified_gmt":"2023-08-15T09:20:41","slug":"%e7%a7%91%e5%b9%bb%e7%85%a7%e8%bf%9b%e7%8e%b0%e5%ae%9e%ef%bc%9aar%e4%bc%a0%e9%80%81%e9%97%a8%e6%92%ac%e5%8a%a8%e6%b5%81%e9%87%8f%e5%af%86%e7%a0%81","status":"publish","type":"post","link":"https:\/\/www.kivicube.com\/blog\/news\/9572\/","title":{"rendered":"\u79d1\u5e7b\u7167\u8fdb\u73b0\u5b9e\uff1aAR\u4f20\u9001\u95e8\u64ac\u52a8\u6d41\u91cf\u5bc6\u7801"},"content":{"rendered":"\n<p>\u5728\u7535\u5f71\u300a\u5947\u5f02\u535a\u58eb\u300b\u4e2d\uff0c\u7384\u6212\u53ef\u4ee5\u7834\u5f00\u65f6\u7a7a\u4e4b\u95e8\uff0c\u5728\u4e24\u4e2a\u7a7a\u95f4\u4e4b\u95f4\u521b\u5efa\u4e00\u4e2a\u4eba\u4f53\u5927\u5c0f\u7684\u300c\u866b\u6d1e\u300d\uff0c\u4ee5\u6b64\u6765\u5e2e\u52a9\u535a\u58eb\u5728\u7a7a\u95f4\u4e2d\u4efb\u610f\u7a7f\u68ad\u3002\u800cAR\u6280\u672f\u7684\u6210\u719f\u548c\u666e\u53ca\uff0c\u8ba9\u5947\u5f02\u535a\u58eb\u7684\u4f20\u9001\u95e8\u7167\u8fdb\u73b0\u5b9e\uff0c\u5e2e\u52a9\u54c1\u724c\u7a81\u7834\u7a7a\u95f4\u3001\u65f6\u95f4\u7b49\u5ba2\u89c2\u56e0\u7d20\u7684\u9650\u5236\uff0c\u5c06\u6d88\u8d39\u8005\u5bf9\u79d1\u5e7b\u7535\u5f71\u7684\u70ed\u7231\u4e0e\u54c1\u724c\u6709\u6548\u8fde\u63a5\uff0c\u901a\u8fc7\u6c89\u6d78\u5f0f\u4f53\u9a8c\u64ac\u52a8\u5e74\u8f7b\u7fa4\u4f53\uff0c\u6700\u7ec8\u5f62\u6210\u4ef7\u503c\u5171\u632f\u3002\u8ba9\u6211\u4eec\u4e00\u8d77\u6765\u770b\u770b\uff0c<strong>\u54c1\u724c\u5982\u4f55\u5229\u7528AR\u4f20\u9001\u95e8\u5728\u8425\u9500\u89d2\u9010\u4e2d\u201c\u6740\u51fa\u91cd\u56f4\u201d\uff01<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"675\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/21092420531a528-0-lp.jpg\" alt=\"AR\u4f20\u9001\u95e8\" class=\"wp-image-9586\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/21092420531a528-0-lp.jpg 1200w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/21092420531a528-0-lp-300x169.jpg 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/21092420531a528-0-lp-1024x576.jpg 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/21092420531a528-0-lp-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>\u300a\u5947\u5f02\u535a\u58eb\u300b\u4f20\u9001\u95e8\u7279\u6548<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-purple-color\"><strong>\u4e50\u9ad8\u4e50\u56ed&nbsp;\uff1aAR\u4f20\u9001\u95e8\u6f2b\u6e38\u5e73\u884c\u5b87\u5b99<\/strong><\/span><\/h2>\n\n\n\n<p>\u4e50\u9ad8\u4e50\u56ed\u4e3a\u5ba3\u4f20\u5168\u65b0IP LEGO MYTHICAAR\uff0c<strong>\u5229\u7528AR\u589e\u5f3a\u73b0\u5b9e\u6280\u672f\u5c06\u5e73\u884c\u5b87\u5b99\u4e0e\u73b0\u5b9e\u65f6\u7a7a\u76f8\u8fde\u63a5<\/strong>\u3002\u901a\u8fc7<strong>AR\u4f20\u9001\u95e8<\/strong>\uff0c\u5b69\u5b50\u4eec\u53ef\u4ee5\u4e0e\u53cb\u597d\u7684\u72ec\u89d2\u517d\u9762\u5bf9\u9762\uff0c\u611f\u53d7\u81ea\u7136\u73af\u5883\u8f6c\u53d8\u4e3a\u7194\u5ca9\u666f\u89c2\uff0c\u8fd8\u80fd\u5728\u5de8\u72ee\u7684\u5486\u54ee\u4e2d\u5f00\u542f\u9690\u85cf\u533a\u57df\u7684\u5947\u5999\u5192\u9669\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"727\" height=\"381\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/legoland-case-study-images-1.png\" alt=\"\u4e50\u9ad8\u516c\u56edAR\u4f20\u9001\u95e8\" class=\"wp-image-9587\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/legoland-case-study-images-1.png 727w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/legoland-case-study-images-1-300x157.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><figcaption>\u4e50\u9ad8\u516c\u56ed\u4e2d\u7684AR\u4f20\u9001\u95e8\u4f53\u9a8c<\/figcaption><\/figure>\n\n\n\n<p>\u8fd9\u573a\u7269\u7406\u4e16\u754c\u548c\u6570\u5b57\u4e16\u754c\u65e0\u7f1d\u94fe\u63a5\u7684\u65c5\u7a0b\uff0c\u6e38\u5ba2\u53ef\u4ee5\u6c89\u6d78\u5f0f\u6e38\u89c8\u8fd9\u4e2a\u62e5\u6709\u9b54\u6cd5\u751f\u7269\u7684\u795e\u79d8\u56fd\u5ea6\uff0c\u6709\u6548\u589e\u52a0\u4e86\u6e38\u5ba2\u53c2\u4e0e\u65f6\u95f4\uff0c\u5e76\u5728\u793e\u4ea4\u5e73\u53f0\u6210\u529f\u201c\u8bf1\u6355\u201d\u5927\u91cf\u5e74\u8f7b\u7fa4\u4f53\u7684\u76ee\u5149\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/20230324_155415-1.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-purple-color\"><strong>\u6c83\u5c14\u6c83\uff1a\u7528AR\u4f20\u9001\u95e8\u5f00\u542f\u770b\u8f66\u65b0\u4f53\u9a8c<\/strong><\/span><\/h2>\n\n\n\n<p>\u5168\u7403\u8c6a\u534e\u6c7d\u8f66\u54c1\u724c\u6c83\u5c14\u6c83\uff08Volvo\uff09\u4e3a\u63a8\u5e7f\u65d7\u4e0b\u5317\u6b27\u8c6a\u534eSUV\u65d7\u8230\u8f66\u578bXC90\uff0c\u4e3b\u52a8\u6253\u7834\u5e38\u89c4\uff0c\u643a\u624b\u5c0f\u7c73\u63a8\u51faAR\u53cc\u5c4f\u4e92\u52a8\u4f53\u9a8c\u3002<strong>\u5176\u4e2d\u6807\u5fd7\u6027<a href=\"https:\/\/www.kivicube.com\/blog\/cases\/5897\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">logo\u4f20\u9001\u95e8<\/a>\uff0c\u80fd\u591f\u5e26\u9886\u89c2\u4f17\u7a7f\u8d8a\u81f3\u6c83\u5c14\u6c83AR\u4e16\u754c\uff0c\u6c89\u6d78\u5f0f\u4f53\u9a8cXC90\u7684\u9a7e\u4e58\u9b45\u529b\u3002<\/strong>\u7528\u6237\u65cb\u8f6c\u624b\u673a\uff0c\u80fd\u591f720\u5ea6\u5168\u666f\u89c2\u8d4f\u8c6a\u534e\u5ea7\u8231\u5185\u9970\uff0c\u8fd1\u8ddd\u79bb\u611f\u53d7\u65af\u582a\u7684\u7eb3\u7ef4\u4e9a\u8bbe\u8ba1\u7f8e\u5b66\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"960\" height=\"538\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/chuansong.gif\" alt=\"\u6c83\u5c14\u6c83AR\u4f20\u9001\u95e8\u4f53\u9a8c\" class=\"wp-image-9592\"\/><figcaption>\u6c83\u5c14\u6c83AR\u4f20\u9001\u95e8\u4f53\u9a8c<\/figcaption><\/figure>\n\n\n\n<p>\u540c\u65f6\uff0c\u300c\u4e0b\u8f66\u770b\u4e16\u754c\u300d\u529f\u80fd\uff0c\u4e00\u952e\u5207\u6362\u81f3\u4e0b\u8f66\u6a21\u5f0f\uff0c\u8ba9\u7528\u6237\u5728\u4e0d\u53d7\u5e72\u6270\u7684\u865a\u62df\u7acb\u4f53\u7a7a\u95f4\u4e2d\uff0c\u6c89\u6d78\u5f0f\u611f\u77e5\u54c1\u724c\u4f20\u8fbe\u7684\u60c5\u7eea\u4e0e\u7406\u5ff5\uff0c\u6210\u529f\u6df1\u5316\u54c1\u724c\u7279\u8d28\u3001\u5360\u636e\u6d88\u8d39\u8005\u5fc3\u667a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/Volvo-AR0623.mp4\"><\/video><figcaption>\u6c83\u5c14\u6c83x\u5c0f\u7c73OTT AR\u53cc\u5c4f\u4e92\u52a8\u5e7f\u544a<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-purple-color\"><strong>\u52a0\u62ff\u5927\u9e45\u7ebf\u4e0a\u5c55\u89c8\uff1aAR\u4f20\u9001\u95e8\u9886\u7565\u65f6\u88c5\u7f8e\u5b66<\/strong><\/span><\/h2>\n\n\n\n<p>\u52a0\u62ff\u5927\u9e45 \u00d7 Feng Chen Wang \u00d7 Xu Zheng\u9650\u5b9a\u80f6\u56ca\u7cfb\u5217\uff0c\u6253\u9020\u4e86\u56fd\u5185\u9996\u4e2a\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u7aefMR\u6c89\u6d78\u5f0f\u7ebf\u4e0a\u5c55\u3002\u7528\u6237\u4e0d\u4ec5\u53ef\u4ee5\u901a\u8fc7\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u9884\u7ea6\u672c\u7cfb\u5217\u7ebf\u4e0b\u4f53\u9a8c\u7a7a\u95f4\uff0c\u54c1\u724c\u8fd8\u4f7f\u7528AR\u6280\u672f\u5bf9\u8be5\u7a7a\u95f4\u8fdb\u884c\u4e86\u7ebf\u4e0a\u8fd8\u539f\uff0c<strong>\u53ea\u8981\u7a7f\u8fc7AR\u4f20\u9001\u95e8\uff0c\u5c31\u80fd\u5728\u7ebf\u4e0a\u6c89\u6d78\u5f0f\u9886\u7565\u672c\u7cfb\u5217\u65f6\u88c5\u7f8e\u5b66\u89c2\u5ff5\u827a\u672f\u7075\u611f\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/CanadaAR1027.mp4\"><\/video><figcaption>\u52a0\u62ff\u5927\u9e45MR\u7ebf\u4e0a\u5c55<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-purple-color\"><strong>\u5982\u4f55\u5728\u54c1\u724c\u8425\u9500\u4e2d\u4f7f\u7528AR\u4f20\u9001\u95e8\uff1f<\/strong><\/span><\/h2>\n\n\n\n<p><strong>\u5f25\u77e5\u79d1\u6280\uff08Kivisense.com\uff09<\/strong>\uff0c\u662f\u4e00\u5bb6\u4e13\u6ce8\u4e8e&nbsp;AR&nbsp;\u9886\u57df\u7684\u7684&nbsp;AI&nbsp;\u5e73\u53f0\u7c7b\u516c\u53f8\uff0c\u591a\u5e74\u6f5c\u5fc3\u4e8e\u8ba1\u7b97\u673a\u89c6\u89c9\u548c\u589e\u5f3a\u73b0\u5b9e\u7684\u5e95\u5c42\u7b97\u6cd5\u6280\u672f\u7814\u53d1\uff0c\u662f\u56fd\u5185\u9886\u5148\u7684&nbsp;AR&nbsp;\u589e\u5f3a\u73b0\u5b9e\u89e3\u51b3\u65b9\u6848\u670d\u52a1\u5546\u3002<\/p>\n\n\n\n<p><strong>Kivicube<\/strong>\u4f01\u4e1a\u7528\u6237\u4f7f\u7528AR\u7a7a\u95f4\u5b9a\u4f4d\u4e0e\u8ddf\u8e2a\u6280\u672f\uff0c\u5b9a\u5236\u5f20\u5bb6\u6e2f\u91d1\u8302\u89c8\u79c0\u57ceAR\u5f00\u4e1a\u9080\u8bf7\u51fd\uff0c\u5448\u73b0\u865a\u5b9e\u4ea4\u878d\u7684\u9707\u64bc\u573a\u9762\u3002360\u00b0\u65cb\u8f6c\u9080\u8bf7\u51fd\uff0c\u5373\u53ef\u63d0\u524d\u89e3\u7801\u5f00\u4e1a\u6d3b\u52a8\u5168\u653b\u7565\uff1b\u70b9\u51fb\u9080\u8bf7\u51fd\uff0c<strong>\u7a7f\u8fc7AR\u4f20\u9001\u95e8\u81f3\u91d1\u8302\u89c8\u79c0\u57ce\uff0c\u8ddf\u968fAR\u521b\u610f\u4e92\u52a8\u5171\u8d74\u7e41\u534e\u76db\u542f\u4e4b\u7ea6\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/03\/zhangjiagangAR1222.mp4\"><\/video><figcaption>\u5f20\u5bb6\u6e2fAR\u4f20\u9001\u95e8\u9080\u8bf7\u51fd<\/figcaption><\/figure>\n\n\n\n<p>\u9664\u6b64\u4ee5\u5916\uff0cTango\u5de5\u4f5c\u5ba4\u5728\u201c\u6709\u732b\u75c5\u201d\u827a\u672f\u5c55\u89c8\u4e0a\uff0c\u4e5f\u5229\u7528<strong>Kivicube<\/strong>\u8ba9\u89c2\u4f17\u5316\u8eab\u5438\u732b\u4e00\u65cf\uff0c\u8fdb\u5165\u5947\u5999\u7684\u732b\u54aa\u4e16\u754c\u3002<strong>\u7a7f\u8fc7AR\u4f20\u9001\u95e8<\/strong>\uff0c\u8fdb\u5165\u5de8\u578b\u201c\u732b\u6012\u6012\u201d\u7684\u732b\u7802\u76c6\uff0c\u770b\u5b83\u56e0\u4e3a\u6ca1\u6709\u536b\u751f\u7eb8\u800c\u6012\u77aa\u524d\u65b9\uff0c\u50b2\u5a07\u7684\u8868\u60c5\u840c\u8da3\u53ef\u7231\u3002\u8fd9\u4e2a\u5f02\u4e8e\u5bfb\u5e38\u7684AR\u732b\u54aa\u4e16\u754c\u6b63\u5728\u7b49\u5f85\u5b83\u7684\u4e13\u5c5e\u94f2\u5c4e\u5b98\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls 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