{"id":9774,"date":"2023-04-27T21:09:54","date_gmt":"2023-04-27T13:09:54","guid":{"rendered":"https:\/\/www.kivicube.com\/blog\/?p=9774"},"modified":"2023-08-14T18:19:48","modified_gmt":"2023-08-14T10:19:48","slug":"webar%ef%bc%9a%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e6%97%b6%e4%bb%a3%e7%9a%84%e6%9c%ba%e9%81%87%e4%b8%8e%e6%8c%91%e6%88%98","status":"publish","type":"post","link":"https:\/\/www.kivicube.com\/blog\/news\/9774\/","title":{"rendered":"WebAR\uff1a\u6570\u5b57\u8425\u9500\u65f6\u4ee3\u7684\u673a\u9047\u4e0e\u6311\u6218"},"content":{"rendered":"\n<p>WebAR(\u589e\u5f3a\u73b0\u5b9e) \u662f\u4e00\u79cd\u5c06\u865a\u62df\u5143\u7d20\u4e0e\u73b0\u5b9e\u4e16\u754c\u76f8\u7ed3\u5408\u7684\u6280\u672f\uff0c\u53ef\u4ee5\u5c06\u865a\u62df\u7269\u4f53\u4e0e\u73b0\u5b9e\u4e16\u754c\u4e2d\u7684\u7269\u4f53\u8fdb\u884c\u878d\u5408\uff0c\u4e3a\u7528\u6237\u5e26\u6765\u66f4\u52a0\u4e30\u5bcc\u7684\u4f53\u9a8c\u548c\u4e92\u52a8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/04\/YSL-VR-1024x576.jpg\" alt=\"webAR\" class=\"wp-image-9775\" srcset=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/04\/YSL-VR-1024x576.jpg 1024w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/04\/YSL-VR-300x169.jpg 300w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/04\/YSL-VR-768x432.jpg 768w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/04\/YSL-VR-1536x864.jpg 1536w, https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/04\/YSL-VR.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u636e\u5e02\u573a\u7814\u7a76\u516c\u53f8\u7684\u6570\u636e\uff0c\u5168\u7403 WebAR \u6280\u672f\u7684\u5e02\u573a\u89c4\u6a21\u5c06\u4ece 2020 \u5e74\u7684 14.3 \u4ebf\u7f8e\u5143\u589e\u957f\u5230 2025 \u5e74\u7684 46.8 \u4ebf\u7f8e\u5143\uff0c\u5e74\u590d\u5408\u589e\u957f\u7387\u8fbe\u5230 21.7%\uff0c\u8fd9\u8868\u660e WebAR \u6280\u672f\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\u7684\u5e94\u7528\u6b63\u5728\u5feb\u901f\u589e\u957f\u3002\u5176\u53d1\u5c55\u5386\u7a0b\u4e3b\u8981\u5305\u62ec\u4ee5\u4e0b\u51e0\u4e2a\u9636\u6bb5\uff1a<\/p>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color wp-block-heading\">1\u3001\u521d\u671f\u63a2\u7d22\u9636\u6bb5\uff082010-1013\uff09:<\/h4>\n\n\n\n<p>WebAR \u6280\u672f\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\u7684\u5e94\u7528\u5f00\u59cb\u5f97\u5230\u5173\u6ce8\uff0c\u4e00\u4e9b\u516c\u53f8\u5f00\u59cb\u63a2\u7d22\u5c06 WebAR \u6280\u672f\u5e94\u7528\u4e8e\u6570\u5b57\u8425\u9500\u4e2d\uff0c\u4f8b\u5982\u5728\u5e7f\u544a\u4e2d\u6dfb\u52a0\u865a\u62df\u5143\u7d20\u3001\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"794\" height=\"338\" src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/04\/cocacola-1.gif\" alt=\"webAR\" class=\"wp-image-9777\"\/><\/figure>\n\n\n\n<p>\u8fd9\u662f 2013 \u5e74\u53ef\u53e3\u53ef\u4e50\u63a8\u51fa\u7684\u4e00\u6b3e\u5e7f\u544a\u5e94\u7528\uff0c\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u667a\u80fd\u624b\u673a\u626b\u63cf\u53ef\u53e3\u53ef\u4e50\u7684\u5305\u88c5\uff0c\u4ece\u800c\u5728\u865a\u62df\u4e16\u754c\u4e2d\u4e0e\u53ef\u53e3\u53ef\u4e50\u7684\u865a\u62df\u5f62\u8c61\u8fdb\u884c\u4e92\u52a8\u3002\u8be5\u5e94\u7528\u5171\u83b7\u5f97\u4e86<strong> 1.5 \u4ebf\u6b21<\/strong>\u7684\u4e0b\u8f7d\u91cf\uff0c\u5176\u4e2d 70% \u7684\u7528\u6237\u662f 18-35 \u5c81\u7684\u5e74\u8f7b\u4eba\u3002\u8fd9\u4e2a\u4f8b\u5b50\u5c55\u793a\u4e86 WebAR \u6280\u672f\u5728\u6570\u5b57\u8425\u9500\u4e2d\u7684\u5e94\u7528\uff0c\u53ef\u4ee5\u4e3a\u5e7f\u544a\u5ba2\u6237\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u7528\u6237\u4f53\u9a8c\u548c\u4e92\u52a8\u3002<\/p>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color wp-block-heading\">2.\u589e\u957f\u9636\u6bb5\uff082014-2016\uff09:<\/h4>\n\n\n\n<p>\u968f\u7740\u667a\u80fd\u624b\u673a\u548c\u5e73\u677f\u7535\u8111\u7684\u666e\u53ca\uff0cWebAR \u6280\u672f\u7684\u5e94\u7528\u5f97\u5230\u4e86\u5feb\u901f\u589e\u957f\u3002\u6570\u5b57\u8425\u9500\u516c\u53f8\u5f00\u59cb\u66f4\u52a0\u5173\u6ce8 WebAR \u6280\u672f\u7684\u5e94\u7528\uff0c\u5e76\u4e14\u8d8a\u6765\u8d8a\u591a\u7684\u5e7f\u544a\u4e3b\u5f00\u59cb\u5c06 WebAR \u6280\u672f\u5e94\u7528\u4e8e\u5e7f\u544a\u4e2d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/04\/aodi.mp4\"><\/video><figcaption>\u5965\u8fea AR Drive<\/figcaption><\/figure>\n\n\n\n<p>\u8fd9\u662f 2016 \u5e74\u5965\u8fea\u63a8\u51fa\u7684\u4e00\u6b3e\u5e7f\u544a\u5e94\u7528\uff0c\u7528\u6237\u53ef\u4ee5\u901a\u8fc7\u667a\u80fd\u624b\u673a\u626b\u63cf\u5965\u8fea\u6c7d\u8f66\u7684\u5e7f\u544a\uff0c\u4ece\u800c\u8fdb\u5165\u4e00\u4e2a\u865a\u62df\u9a7e\u9a76\u4f53\u9a8c\u573a\u666f\uff0c\u4f53\u9a8c\u865a\u62df\u9a7e\u9a76\u7684\u4e50\u8da3\u3002\u8fd9\u4e2a\u4f8b\u5b50\u5c55\u793a\u4e86 WebAR \u6280\u672f\u5728\u6570\u5b57\u8425\u9500\u4e2d\u7684\u5e94\u7528\uff0c\u53ef\u4ee5\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u52a0\u771f\u5b9e\u7684\u4f53\u9a8c\u548c\u4e92\u52a8\uff0c\u4ece\u800c\u589e\u5f3a\u54c1\u724c\u8ba4\u77e5\u5ea6\u548c\u5438\u5f15\u529b\u3002<\/p>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color wp-block-heading\">3\u3001\u89c4\u8303\u9636\u6bb5\uff082017-2019\uff09:<\/h4>\n\n\n\n<p>\u968f\u7740 WebAR \u6280\u672f\u7684\u5e94\u7528\u4e0d\u65ad\u589e\u591a\uff0c\u76f8\u5173\u884c\u4e1a\u7ec4\u7ec7\u5f00\u59cb\u5236\u5b9a\u76f8\u5173\u89c4\u8303\u548c\u6807\u51c6\uff0c\u4ee5\u4fdd\u8bc1 WebAR \u6280\u672f\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\u7684\u5e94\u7528\u8d28\u91cf\u548c\u6548\u679c\u3002 2017 \u5e74 ISO \u7ec4\u7ec7\u53d1\u5e03\u7684ISO 28485\u6807\u51c6\uff0c\u5b83\u89c4\u5b9a\u4e86 WebAR \u6280\u672f\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\u7684\u5e94\u7528\u89c4\u8303\uff0c\u4f8b\u5982\u865a\u62df\u7269\u4f53\u7684\u5206\u8fa8\u7387\u3001\u4f4d\u7f6e\u7cbe\u5ea6\u3001\u4ea4\u4e92\u65b9\u5f0f\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/04\/community.mp4\"><\/video><figcaption>Google ARCore<\/figcaption><\/figure>\n\n\n\n<p>\u8fd9\u662f\u8c37\u6b4c\u5728 2018 \u5e74\u63a8\u51fa\u7684\u4e00\u6b3e\u7528\u4e8e\u5f00\u53d1 WebAR \u5e94\u7528\u7a0b\u5e8f\u7684\u5f00\u6e90\u5e73\u53f0\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9\u5f00\u53d1\u8005\u5feb\u901f\u6784\u5efa WebAR \u5e94\u7528\u7a0b\u5e8f\u3002\u8fd9\u4e2a\u4f8b\u5b50\u5c55\u793a\u4e86 WebAR \u6280\u672f\u6b63\u5728\u9010\u6e10\u8d70\u5411\u6210\u719f\uff0c\u5e76\u4e14\u53d7\u5230\u5f00\u53d1\u8005\u548c\u516c\u53f8\u7684\u5173\u6ce8\u548c\u5e94\u7528\u3002<\/p>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color wp-block-heading\">4\u3001\u878d\u5408\u9636\u6bb5\uff082020\u81f3\u4eca\uff09:<\/h4>\n\n\n\n<p>WebAR \u6280\u672f\u4e0e\u5176\u4ed6\u6570\u5b57\u8425\u9500\u6280\u672f\u7684\u878d\u5408\u6210\u4e3a\u8d8b\u52bf\uff0c\u4f8b\u5982\u4e0e\u4eba\u5de5\u667a\u80fd\u3001\u865a\u62df\u73b0\u5b9e\u7b49\u6280\u672f\u7684\u878d\u5408\uff0c\u53ef\u4ee5\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u52a0\u6c89\u6d78\u5f0f\u7684\u7528\u6237\u4f53\u9a8c\u548c\u4e92\u52a8\u3002\u540c\u65f6\uff0cWebAR \u6280\u672f\u5728\u5404\u4e2a\u9886\u57df\u7684\u5e94\u7528\u4e5f\u4e0d\u65ad\u62d3\u5c55\uff0c\u4f8b\u5982\u6587\u65c5\u3001\u533b\u7597\u3001\u6559\u80b2\u3001\u5efa\u7b51\u7b49\u9886\u57df\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/04\/AR0427.mp4\"><\/video><figcaption>webAR\u4f5c\u54c1<\/figcaption><\/figure>\n\n\n\n<p>\u8fd9\u662f\u4eca\u5e74\u5e7f\u5dde\u56ed\u535a\u4f1a\u8054\u5408\u63d2\u753b\u827a\u672f\u5bb6\u897f\u6734SYPO\u4f7f\u7528kivicube\u5e73\u53f0\u6253\u9020\u7684AR\u4f5c\u54c1\u300a\u6734\u6734\u4e0e\u4f60\u4e91\u9053\u6563\u6b65\u300b\uff0c\u901a\u8fc7\u5c06\u771f\u5b9e\u82b1\u5883\u4e0ewebAR\u79d1\u6280\u76f8\u7ed3\u5408\uff0c\u4e3a\u5e02\u6c11\u6e38\u5ba2\u5e26\u6765\u6c89\u6d78\u5f0fAR\u4f53\u9a8c\u3002\u626b\u63cf\u73b0\u573a\u4e8c\u7ef4\u7801\uff0c\u5373\u53ef\u6846\u4f4f\u5e7f\u5dde\u666f\u8272\uff0c\u5728\u4e91\u7aef\u4e0e\u865a\u62df\u89d2\u8272\u201c\u6734\u6734\u201d\u4e00\u8d77\u6f2b\u6b65\u516c\u56ed\uff0c\u8046\u542c\u97f3\u4e50\u3002bAR\u5143\u7d20\u7684\u52a0\u5165\u4e3a\u5e7f\u5dde\u56ed\u535a\u4f1a\u5f00\u542f\u4e86\u65b0\u7684\u4f5c\u54c1\u521b\u4f5c\u7ef4\u5ea6\u548c\u521b\u4f5c\u7406\u5ff5\uff0c\u4e5f\u662f\u5e7f\u5dde\u56ed\u535a\u4f1a\u5b9e\u73b0\u4f53\u9a8c\u73b0\u4ee3\u5316\u7684\u91cd\u8981\u5c1d\u8bd5\u3002\u8fd9\u4e2a\u4f8b\u5b50\u5c55\u793a\u4e86 WebAR \u6280\u672f\u6b63\u5728\u9010\u6e10\u4e0e\u66f4\u591a\u9886\u57df\u8fdb\u884c\u878d\u5408\uff0c\u4e3a\u7528\u6237\u63d0\u4f9b\u66f4\u52a0\u6c89\u6d78\u7684\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p><strong>\u90a3\u4e48webAR\u7ed9\u8fd9\u4e2a\u6570\u5b57\u8425\u9500\u7684\u65f6\u4ee3\u5e26\u6765\u4e86\u600e\u6837\u7684\u673a\u9047\u4e0e\u6311\u6218\u5462\uff1f<\/strong><\/p>\n\n\n\n<h3 class=\"has-vivid-cyan-blue-color has-text-color wp-block-heading\"><strong>\u673a\u9047\u4e4b\u4e00\uff1a\u521b\u65b0\u6570\u5b57\u8425\u9500\u65b9\u6848<\/strong><\/h3>\n\n\n\n<p>WebAR 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src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/04\/ttdeye0324.mp4\"><\/video><\/figure>\n\n\n\n<p>\u5f25\u77e5\u79d1\u6280\uff08KIVISENSE\uff09\u52a9\u529b\u5317\u7f8e\u6700\u5927\u7f8e\u77b3\u7535\u5546\u5e73\u53f0TTDEYE\u6253\u9020AR\u7f8e\u77b3\u8bd5\u6234\u4f53\u9a8c\uff0c\u901a\u8fc7Youtube\u3001Instagram\u7b49\u793e\u5a92\u5e73\u53f0\u70b9\u51fb\u94fe\u63a5\u5373\u53ef\u8df3\u8f6c\u5b98\u7f51AR\u5b9e\u65f6\u8bd5\u6234\u5404\u6b3e\u7f8e\u77b3\u7cfb\u5217\u3002AI\u77b3\u5b54\u8ffd\u8e2a\u6280\u672f\u52a9\u529b\u7cbe\u51c6\u8fd8\u539f\u771f\u5b9e\u4f69\u6234\u6548\u679c\uff0c\u5373\u8bd5\u5373\u4e70\uff0c\u4e00\u952e\u5207\u6362\u989c\u8272\u6b3e\u5f0f\u7f29\u77ed\u6d88\u8d39\u8005\u51b3\u7b56\u94fe\u8def\uff0c\u5438\u5f15\u6d88\u8d39\u8005\u79cd\u8349\u5546\u54c1\uff0c\u63d0\u5347\u54c1\u724c\u9500\u91cf\u8f6c\u5316\u3002<\/p>\n\n\n\n<h3 class=\"has-vivid-cyan-blue-color has-text-color 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src=\"https:\/\/www.kivicube.com\/blog\/wp-content\/uploads\/2023\/04\/YSL.mp4\"><\/video><\/figure>\n\n\n\n<p>YSL\u5723\u7f57\u5170\u7f8e\u5986\u5728\u4e09\u4e9acdf\u63a8\u51fa\u9650\u65f6\u5feb\u95ea\u6d3b\u52a8\uff0c\u5229\u7528\u8d85\u5927\u5c4fVR\u4e92\u52a8\u6784\u5efa\u672a\u6765\u7f8e\u5986\u4f53\u9a8c\u3002\u501f\u52a9VR\u6280\u672f\uff0c\u539f\u672c\u62bd\u8c61\u7684\u7f8e\u5986\u8272\u6cfd\u3001\u82b3\u9999\u4ee5\u53ca\u7115\u65b0\u4fee\u590d\u529f\u6548\u8f6c\u5316\u4e3a\u9707\u64bc\u76f4\u89c2\u7684\u89c6\u89c9\u6548\u679c\uff0c\u914d\u5408\u65b0\u751f\u4ee3\u6b4c\u624bDua 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