AR Scene Types

Image AR

What is Image AR

Image AR refers to the technology that scans 2D flat images in the physical world, such as magazine covers, photos, product packaging and cultural materials.With precise image detection and tracking, it overlays 3D virtual content and interactive effects onto the scanned images in real time, bringing static pictures to life with vivid and dimensional visuals.It is widely used for brand engagement, offline marketing and creative displays.

Image AR features:

1. Accurate image recognition and real-time tracking
2. AR content perfectly aligns with the target image
3. Ideal for marketing and interactive displays
4. Extensive library of ready-to-use AR templates

How to Create an Image AR Scene

Create with the Kivicube Platform

• Prepare the target image and scene assets

The target image should contain rich details and strong color contrast, and should avoid issues such as glare and color distortion. Click here to view the Image AR recognition image guidelines. For other scenarios, refer to the relevant sections in the user documentation.

• Visual creation

Click here to log in to the Kivicube platform. Create a new "Image AR" scene and complete the production using the visual editor.

Click here to view the video tutorial.

• Multi-Image Recognition

A single Image AR scene supports uploading only one target image, while the Collection feature enables continuous recognition of multiple images, making it easy to support unified AR interactions across multiple assets and scenarios. Click here to view the video tutorial.

• Custom Project Development

If you require a custom project, click here to add Business WhatsApp for consultation.

Basic AR/Gyroscope

What is Basic AR/Gyroscope

Basic AR refers to cloud-based image recognition and matching. By scanning a 2D image, AR content can be placed on the screen (without tracking the target image). This type of AR scene supports recognition of up to 100,000 images and can easily identify real-world visual content such as movie posters and storefront signage. It is widely used in scenarios including brand marketing, in-store interaction, event exhibitions, and educational outreach.

Gyroscope refers to the use of a mobile device’s gyroscope sensor to enable scene content and interactions. Compared to Basic AR, it provides more dimensional and spatially immersive interactive experiences.

Basic AR/Gyroscope features:

1. Supports skipping the image scanning process
2. Recognizes multiple target images within one scene
3. No need to keep the target image in view during the experience
4. Fast loading and low device requirements

How to Create a Basic AR/Gyroscope Scene

Create with the Kivicube Platform

• Prepare the target image and scene assets

A Basic AR scene allows you to upload multiple target images. For example, for storefront signage, you can upload photos from different angles to enable multi-angle recognition.

All uploaded target images should have rich details and strong color contrast, while avoiding issues such as glare and color distortion. Click here to view the Basic AR target image guidelines; for other scene asset specifications, refer to the relevant sections in the user documentation.

• Visual creation

Click here to log in to the Kivicube platform. Create a new "Basic AR/Gyroscope" scene and complete the production using the visual editor.

Custom Project Development

If you require a custom project, click here to add Business WhatsApp for consultation.

Plane AR

What is Plane AR

Plane AR refers to an AR tracking method that uses any real-world surface as a reference. It supports detecting horizontal (such as floors, tabletops) and placing virtual digital content relative to those surfaces. It is widely used in scenarios such as furniture placement, retail display, mall visual merchandising, cultural tourism guides, and interactive installations.

Plane AR integrates virtual content with real‑world environments to deliver immersive interactive experiences while introducing an innovative approach to product visualization. Users can preview products in real‑world settings, clearly assess their dimensions and fit, and make more confident and informed purchasing decisions.

Plane AR features:

1. Supports plane detection and positioning
2. Allows walking inside AR content
3. Enables real-scene product preview

How to Create a Plant AR

Create with the Kivicube Platform

Plane AR doesn't require uploading a target image. You only need to prepare the AR scene assets, then click here to log in to the Kivicube platform and create a new "Plane AR" scene. You can complete the creation using the visual editor.

Click here to watch the video tutorial and quickly learn how to create a Plane AR scene.

Custom Project Development

If you require a custom project, click here to add Business WhatsApp for consultation.

Walk-in AR

Walk-in AR is now available for experience on Apple Vision Pro. Click here to learn more.

What is Walk-in AR

Walk-in AR refers to scenarios where AR content can be automatically anchored in the real physical environment without the need to recognize a Plane surface, with continuous tracking enabled.

Walk-in AR allows users to step inside virtual content and move around to explore it from any angle. It is widely used in digital marketing, in-store interactions, cultural tourism guides, exhibition displays, and virtual scene creation.

Walk-in AR features:

1. No plane detection required
2. Automatic spatial positioning
3. Enables walk-in virtual spaces
4. Wide application scenarios

How to Create a Walk-in AR

Create with the Kivicube Platform

Click here to log in to the Kivicube platform. Create a new "Walk-in AR" scene and complete the production using the visual editor.

Custom Project Development

If you require a custom project, click here to add Business WhatsApp for consultation.

Body AR

What is Body AR

Body AR refers to the scenario that uses the human body as a reference. It accurately identifies and tracks the user's torso in real time, and is widely applicable to digital fashion displays, fun body filters, virtual avatar creation, branded digital fashion shows, and social short video creation.

Body AR features:

1. Supports real-time body tracking
2. Highly engaging and interactive
3. Delivers high-definition 3D rendering
4. Breaks space limitations

How to Create a Body AR

Create with the Kivicube Platform

Click here to log in to the Kivicube platform. Create a new "Body AR" scene and complete the production using the visual editor.

Click here to watch the video tutorial and quickly learn how to create a Body AR scene.

Custom Project Development

If you require a custom project, click here to add Business WhatsApp for consultation.

In addition to body AR scenarios, Kivicube provides customized full-body AR try-on solutions. It supports AR experiences including shoe try-on, clothing try-on, bag try-on, and jewelry try-on. Powered by our self-developed high-precision body part tracking and hyper-realistic 3D rendering capabilities, it delivers realistic fitting effects and immersive experiences, effectively addressing core pain points in online fashion retail.

Face AR

What is Face AR

Face AR refers to the real-time capture and tracking of a user’s face via a camera, enabling AR elements to interact with facial movements. It delivers immersive virtual-real blended experiences that significantly boost engagement and entertainment value for fashion-related interactions.

Face AR enables AR content such as hats, glasses, helmets, and stickers to align with the user’s face in real time, creating engaging filters and interactive effects. It is widely used in social entertainment, brand marketing, live streaming interactions, eyewear try on, and event photography scenarios.

Face AR features:

• Supports real-time facial tracking
• Delivers strong interactivity and immersive experiences
• Offers broad applicability with a low barrier to use
• Provides powerful visual expression and entertainment value

How to Create a Face AR

Create with the Kivicube Platform

Click here to log in to the Kivicube platform. Create a new "Face AR" scene and complete the production using the visual editor.

Click here to watch the video tutorial and quickly learn how to create a Face AR scene.

Custom Project Development

If you require a custom project, click here to add Business WhatsApp for consultation.

3D Interaction

What is 3D Interaction

3D Interaction refers to interactive experiences based on 3D content, such as 3D advertisements and 3D products, without displaying the camera view.

3D Interaction features:

1. No camera feed required
2. More comprehensive and intuitive product display
3. Supports high-precision rendering
4. Smooth and stable interactive experience

How to Create a 3D Interaction

Create with the Kivicube Platform

Click here to log in to the Kivicube platform. Create a new "3D Interaction" scene and complete the production using the visual editor.

Custom Project Development

If you require a custom project, click here to add Business WhatsApp for consultation.

World AR

What is World AR

World AR refers to an AR experience that recognizes real-world objects such as large murals, posters and sculptures, accurately places digital content at designated physical locations, and supports realistic virtual-real occlusion.It is widely used for on-site interaction, cultural tourism guidance, art exhibitions, city landmark activations and immersive spatial experiences.

World AR features:

1. Expansive spatial experience
2. Highly realistic scene integration
3. Premium interactive design

Custom Project Development

Click here to add our business WhatsApp for more information.

Landmark AR

What is Landmark AR

Landmark AR refers to a type of AR experience that detects, recognizes and tracks real-world buildings, and accurately places AR content around landmarks.It is widely used for cultural tourism guidance, city check-ins, on-site interaction, scenic area marketing and immersive landmark experiences.

Landmark AR features:

1. Low video capture and training costs
2. High positioning accuracy
3. Stable tracking performance
4. Moderate performance consumption

Custom Project Development

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Look-around AR

What is Look-around AR

Look-around AR requires no positioning. Users can place AR content in the real world around them and view the surrounding scene by rotating their device.

Look-around AR features:

1. No spatial tracking required
2. Supports 360° viewing of AR content
3. AR content stays at a fixed distance from the camera

Custom Project Development

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Object AR

What is Object AR

Object AR refers to an AR scene that recognizes small physical objects through the camera, performs AR tracking, and delivers realistic physical effects such as occlusion.

Object AR features:

1. No fixed viewing angle limitations
2. Recognizes front and back sides of symmetrical objects
3. Provides more stable recognition and tracking in low-texture and reflective conditions

Custom Project Development

Click here to add our business WhatsApp for more information.

AI Recognition

What is AI Recognition

AI Recognition uses AI algorithms to support image, gesture, logo, text and scene recognition. It can be combined with other AR scene types.

AI Recognition features:

1. Supports a wide range of recognition types
2. Integrates with other AR scene types

Custom Project Development

Click here to add our business WhatsApp for more information.